THE MOMENTUM

NAME ID

Afsana Mimi 029-017

Niskriti Mandol 029-059

A.K.M. Ashraful Islam 029-083

MD.Altaf Hossain 029-079

Nabanita Dhali 029-115

The Case Summary At A Glance

When individuals with new ideas disobey the orders of the senior management to stop working and choose to continue working, then creative deviance occurs. For the highly creative company such an Apple, the top-down decision making approach works so well. A visionary experienced leader also helps to create a culture of constant innovation.

1. “Possibility to deliberately create “anti-hierarchy” AND steps to encourage creative deviance”

It is possible for an organization to deliberately create an “anti-hierarchy” to encourage employees in more acts of creative deviance.

Steps for encouraging creative deviance:

1. Encouraging innovation.

2.Keep going on improving innovation.

3.Creating a wonderful environment with enough time and space.

4.Less centralization.

1. Difficulty reigning in control of a group.

2. False authority,when an employee believes he has the right to continue acting.

3. Improving existing product or service rather than imagining a new way of doing

something.

2.What are the danger of an approach that encourage creative deviance?

3.Reasons that make Apple creative with hierarchical structure & other companies hierarchical limitation:.

Apple:1. Strong cross functional team.2. Structure is actually quite simple,relatively few layers.3. Great deal of responsibility placed on each individual for his or her outcomes.4. All the groups meet continuously on the product development cycle.

Other companies hierarchical limitation:Other companies keep doing the traditional “assembly line” type of development

4.Behind the scene of Apple’s success and potential liabilities of a company connected to the decision making of a single individual.

Apple’s success hasn't been entirely dependent upon Steve Jobs’

1.Errors can lead to a failed vision.

2.Inability to detect important changes in markets.

3.Company can be ruined.

So leader should has a clear vision, experience, and all the possible solutions of problems.