Case Nokia Music Almighty
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If you would like to know how we could help you why not call our sales department on 020 7231 6070 McKenzie Clark Unit 1, Glengall Business Centre 43 Glengall Road London SE15 6NJ Nokia ‘Music Almighty’ in-store and window graphics campaign, London flagship store Designed by Euro RSCG KLP The brief We were commissioned by Nokia to implement the latest in-store campaign promoting their XpressMusic range of mobile handsets. The work The window display for this campaign featured a colourful and impactful adaptation of the distinctive Nokia headphones, and was applied by McKenzie Clark as vinyl. Once in store, customers could interact with the handsets on demo cubes created by us. We constructed made-to-measure plinths with colour co-ordinated metal rods to hold the double-sided, cut-to-shape, printed headphones. Cables were attached to make them even more realistic. We also printed this image to optically clear film and applied it to the store’s windows. The results This campaign has succeeded in drawing in customers from the much-cluttered Regent Street location, and has almost doubled the store’s footfall. Our work ultimately led to an increase in the sales of the promoted headsets (not to mention requests from customers to buy the graphics as well). McKenzie Clark Client Nokia Project ‘Music Almighty’ in-store and window graphics campaign, London flagship store Design Euro RSCG KLP T his is one of our retail projec t s This is one of our retail projects
Transcript of Case Nokia Music Almighty
If you would like to know how we could help you why not call our sales department on 020 7231 6070
McKenzie ClarkUnit 1, Glengall Business Centre43 Glengall RoadLondon SE15 6NJ
Nokia ‘Music Almighty’ in-store and window graphics campaign, London flagship storeDesigned by Euro RSCG KLP
The briefWe were commissioned by Nokia to implement the latest in-store campaign promoting their XpressMusic range of mobile handsets.
The workThe window display for this campaign featured a colourful and impactful adaptation of the distinctive Nokia headphones, and was applied by McKenzie Clark as vinyl.
Once in store, customers could interact with the handsets on demo cubes created by us. We constructed made-to-measure plinths with colour co-ordinated metal rods to hold the double-sided, cut-to-shape, printed headphones. Cables were attached to make them even more realistic. We also printed this image to optically clear film and applied it to the store’s windows.
The resultsThis campaign has succeeded in drawing in customers from the much-cluttered Regent Street location, and has almost doubled the store’s footfall. Our work ultimately led to an increase in the sales of the promoted headsets (not to mention requests from customers to buy the graphics as well).
McKenzie Clark ClientNokia
Project‘Music Almighty’ in-store and window graphics campaign, London flagship store
DesignEuro RSCG KLP
This is one of our retail projects
This is one of our retail projects
