Case F-Secure - Jouney from information graveyard to social intranet
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Transcript of Case F-Secure - Jouney from information graveyard to social intranet
© F-Secure Confidential1
JOURNEY FROM INFORMATION
GRAVEYARD TO SOCIAL INTRANET
CASE F-SECURE
2
@m_marjaana
#DIGITALFREEDOM@FSecure
© F-Secure Confidential4
STARTING POINT
© F-Secure Confidential6
LET THE PRINCIPLESGUIDE YOU
SUPPORT STRATEGY EXECUTION
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ILLUSTRATE BRAND
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ENABLE INFORMATION FLOW
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NO TAILORING
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USER-FRIENDLY
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SIMPLE
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OWNERSHIP
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SOCIAL
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© F-Secure Confidential15
CHOOSE YOUR
COMPANIONS
OWNER & BEST FRIEND
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TOOL
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EXPERIENCED PARTNER
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ORGANISATION
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PHASE 1:NOT THERE YET..
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7 CHALLENGES
LOOK & FEEL
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7 CHALLENGES
LOOK & FEEL CONTENT AND STRUCTURE
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7 CHALLENGES
LOOK & FEEL
NO MONEY, NOT FUNNY
CONTENT AND STRUCTURE
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7 CHALLENGES
LOOK & FEEL
NO MONEY, NOT FUNNY
CONTENT AND STRUCTURE
CHANGE RESISTANCE
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7 CHALLENGES
LOOK & FEEL
NO MONEY, NOT FUNNY
NO USER STATISTICS
CONTENT AND STRUCTURE
CHANGE RESISTANCE
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7 CHALLENGES
LOOK & FEEL
NO MONEY, NOT FUNNY
NO USER STATISTICS
CONTENT AND STRUCTURE
CHANGE RESISTANCE
COMMUNICATION PROBLEMS WITH PARTNER
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7 CHALLENGES
ORGANISATION NOT READY FOR BEING SOCIAL
LOOK & FEEL
NO MONEY, NOT FUNNY
NO USER STATISTICS
CONTENT AND STRUCTURE
CHANGE RESISTANCE
COMMUNICATION PROBLEMS WITH PARTNER
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AND WHAT DID WE DO..
ASKED FOR HELP
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AGREED WAY OF WORKING AND
COMMUNICATINGWITH OUR PARTNER
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CLARIFIED OWNERSHIP
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BUILT ON USER ANALYTICS AND
FEEDBACK
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NEGOTIATED A PROPER BUDGET
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GOT VERY ORGANIZED
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LED BY EXAMPLE
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SO SKIN, MUCHTHICKER, WOW..
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PHASE 2:SOMETHING WE ARE PROUD OF
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USER
It’s easy to use
It works for the geeks, too
I find what I’m looking for
There is something neweveryday
Likes and comments
It’s the best Intranet I’ve everused!
OWNER (=COMMS & IT)
Change from controlled to free
Ownership
Usability
Guided but growing organically
We develop it with trusted partner
It’s not moldy, and it’s never ready!
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THIS IS WHAT I ABOUT IT
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GETTING SOCIAL