Case - Anatomy of Transformation
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Transcript of Case - Anatomy of Transformation
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The Anatomy of Transformation
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“the world will not evolve past its current state of crisis by using the same thinking that created the
situation.”
Albert Einstein
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Uma Cultura de Liderança
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Environmental Quality Action Team
Mais de 300 funcionários de diversas áreas trabalhando para melhorar a performance da empresa em relação ao
meio-ambiente
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Good Design is Good Business
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A busca por novos materiais
McDonough Braungart Design Chemistry
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CadeiraAeron
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Design for Environment team (DFE)
Levantamento de dados sobre diversos materiais, fazendo com que houvesse uma nova demanda:
materiais ecologicamente mais corretos
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Crescimento do Valor Econômico
Produtos com preocupação ambiental tem maior aceitação no mercado, vendendo mais e custando
menos para a produção
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Design Inteligente
“what’s going to happen to a material in the future gets weighed more heavily than anything else.”