Case analysis on radisson blue hotel
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Transcript of Case analysis on radisson blue hotel
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Case Analysis on Radisson Blue Hotel
Prepared By, Tahmeed Alam Sameen -B1304013
Mashad Mahmud - B1304112Zannatul Ferdows - B1304109
Salsabil Rahman -B1304115
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Key ProblemsIndustry OverviewTarget Market Strategies of RadissonCompetitorsSWOTChallenges Solution and Recommendation
Outline
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Key Problems
Location
Niche Market
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Industry OverviewHighly capital intensive industry
Economy Terrorism
Downward pressure in Demand
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Target Market
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Corporate
85% Reached
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Airlines
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Marketing Research
Product Life Cycle
Foreign Directors
Security measures
Strategy
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Security
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Strategy
Army Administration
Feedback
Inimitable Infrastructure
Location
Push Strategy
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Competitors
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Brand ImageGood infrastructure Linear Marketing Strategy
International Business Expansion
Niche MarketTerrorism
S WO T
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Challenges
Lack of a multifunctional
PR team
Location Unawareof
new competitors
Only one service
encounter
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Solution
Gulshan AreaMedia Buying
Affiliation Endorsement Market Research
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Gulshan Area
Solution
Discounts Car Facilities
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Media Buying
Solution
Mediums to reachTarget Audience
Magazines Newspaper
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Solution
Endorsement
Prominent Figures
Travelers
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Solution
Affiliation
Travel and tourism Service Trip Advisor
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Thank You