Carvi Video & Metadata, Next Tsunami
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dd-mm-yyyy Reinvention Transforming to New Media “Video & Metadata, next Tsunami ”
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oday in the new media environment (New Media) we are using words such as: ITcasting, online video platform (OVP), Media Asset Management (MAM), digital asset management (DAM), metadata, digital rights management (DRM), Delivery of Digital Media, Social Media, Digital Business, Brand Strategy, mobile content, video on demand (VoD), live Streaming, TV Over the Top, archiving, retrieval, interactive TV, Cloud Computing, ...The conference will analyze the current status of the connected TV, providing some clues as to which companies must meet in order to successfully address its presence in so many platforms, both as multi-channel multi-device. No doubt the long tail moentización (Long Tail Monetization) is one of the most important, because the search for new revenue, today is one of the keys in any professional field and more so in the environment of the Media and Entertainment.With this bet "New Media" is about delivering services company Atos any technological need, or content, involving issues related to multimedia. In short, continuing the pattern of IT Partner for the Olympic Games with all aspects of the multimedia environment, but with emphasis on our response in the form of comprehensive services that unify the content and environment technology. Atos is a technology partner of the IOC for the Olympic Games from 1992.
Transcript of Carvi Video & Metadata, Next Tsunami
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dd-mm-yyyy
© Confidential
Reinvention Transforming to New Media
“Video & Metadata, next Tsunami ”
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The Burning Question:
“Now we are poor income, information rich and millionaires in expectations”
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(“Ahora somos pobres en ingresos, ricos en información y millonarios en expectativas”).
David Konzevik.
Economista y Doctor en Business Administration
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Day One
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Broadcasting to ITcasting
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From Broadcast…
> Expensive / professional content creation
> Pre-package content
> Live Broadcasting (Prime Time)
> Non- or basic interactivity
> Consumption is basically @ home (TV set)
> Share experience with the members of the family
> Non-personalization
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…to New Media > On Demand
> Full Interactivity
> Focus on content aggregation and distribution
> Consumption on computer or smart device
> Individual experience
> Mobility
> Pro-active behavior
> Personalization
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IT-casting
From Broadcast to New Media
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Rewriting media history business technology
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Market Analysis
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Top 10 Strategic Technologies for 2012
Source: http://www.marketvisio.fi/fi/ajankohtaista/uutiset-gartner/910-gartner-identifies-the-top-10-strategic-technologies-for-2012
1. Media Tables and Beyond
2. Mobile-Centric Applications and Interfaces.
3. Contextual and Social User Experience
4. Internet of Things
5. App Stores and Marketplaces
6. Next-Generation Analytics
7. Big Data
8. In-Memory Computing.
9. Extreme Low-Energy Servers
10. Cloud Computing
(B2E, B2C, B2B)
(Mobile-centric interfaces emphasising touch, gesture, search, voice and video)
(by 2014, there will be more than 70B mobile application downloads from app stores, every year)
(from structured and simple data analysed by individuals to analysis of complex information of many types (text, video, etc…)
(Logical data warehouses bringing together information from multiple sources as needed will replace the single data warehouse model)
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Why?
3,5 B / day (Google +2500 M /day)
+ 700 M
+ 200 M
+ 1,2 M (Technorati)
+ 250M (devices)
+ 500K (Apps) / 18B downloads
35hrs/ 1´(3B videos viewed/day) + 2,1 B users worldwide
294 B mails and messages / day
$597B transactions (2010)
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2011 - The year Internet video escapes from the desktop
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2011
Video The “R/evolution”
Consumer Internet Video Traffic (48% CAGR 2010-2015)
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2011
Video The “R/evolution”
By 2014 Video volumes will be 35 ExaBytes per month
1 Exabyte = 1 EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes
Source: http://ciscovni.com/vni_forecast, 2009
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Video The “R/evolution”
Video Rapid Growth in Mobile Internet Traffic
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Video Compression Technology
Lower Bandwith to transmit 720p video
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Video - growing to 90% of data
> By 2014, over 90% of all data traffic will be video.
> The equivalent of 32 million people streaming Avatar in 3D continuously every month.
Are you ready to capture that media value?
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Internet The Opportunity
Global Ad Opportunity over Internet: $50 B
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Mobile The Opportunity
Source: http://www.morganstanley.com
» 1990: 11 MM mobiles
» 2011: 5.280 MM mobiles (January)
» +600 MM are Smartphones (with internet access)
» By 2013: 1.800 MM Smartphones
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Internet Traffic
Source: http://www.cisco.com
Five Traffic Milestones and Three Traffic Generator Milestones by 2015
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Source: Morgan Stanley
Devices X10 more
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TV & Devices
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Source: http://mashable.com/2011/09/07/television-birth-infographic/
By 2015
> Up to 500 billion hours of content will be available for digital distribution
Souce: iSupply, YouTube, 2008
> There will be 1 billion mobile video
customers. Source: ABI Research, Mobile Video Services, 2010
> 15 billion devices will be able to receive content over the Internet.
Source: IDC, ICT Outlook: Recovering Into a New World, #DR2010_GS2_JG, March, 2010
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Source: http://mashable.com/2011/09/07/television-birth-infographic/
Source: www.VoucherCodes.co.uk
How TV has changed
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> CRT: 1922-2007
> 27” (Average in 2004)
> 37” (Average in 2011)
> 60” (Average in 2015)
> Pricing decreasing
> Renewal Cycle: 5-7 years
How TV has changed
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Media Cloud Network Centric
Source: WP_Moving to the Media Cloud (HP and Intel)
> The inherent flexibility of the media cloud allows targeted ad insertion on a national, regional, local, or even personalized basis.
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Click to edit Master subtitle style dd-mm-yyyy
© Confidential
MediaCloud Competition
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TV sets connected to Internet (2016)
> 2010: 124 millions
> 2016: 551 millions
• 20% of Global TV
Report based on 40 countries study
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Pay TV Global revenue $353B (by 2015)
> TV Online will increasing > Global Pay TV market (video service), BY
2015
• IPTV (15%) • CABLE (41%) • SATELLITE (49%)
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Video & Metadata
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Video-viewing experience Consumers are in CONTROL
Source: http://www.digitalsmiths.com/parks_whitepaper
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Video is here the Metadata are arriving
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the Metadata are arriving
Source: GARTNER
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the Metadata are arriving
Source: GARTNER
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the Metadata are arriving
Source: GARTNER
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Personalized video browsing and watching experience
Source: http://youtube-global.blogspot.com/2010/12/home-sweet-homepage.html
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You Tube Source: http://visual.ly/youtube-killed-tv
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Smart TV
Source: http://sammyhub.com/2011/11/07/samsung-tv-sales-surpass-1m-units-in-one-month-in-north-america/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+samsunghub+%28Sammy+Hub%29
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Google TV Second Chance!
Source: http://informitv.com/news/2011/10/31/googletvbrings/
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Google TV Third Chance!
Source: http://www.broadbandtvnews.com/2011/11/07/google-might-trial-classic-cable-tv/
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Apple 21st-Century Broadcasting network
Source: http://www.cultofmac.com/67232/apples-data-center-is-21st-century-broadcasting-network-says-cloud-expert-exclusive/
> “Apple increasingly views its mainstream computers, from iPod Touch to iPhone to iPad to MacBook Air, as media players, with “media” spanning not just audio and video but also apps,”
> “From that perspective, the North Carolina data
center can be seen as essentially a broadcasting system that will enable Apple to make the shift from a downloading model of media distribution to a streaming model. It’s a proprietary broadcasting system (not altogether unlike traditional broadcasting systems), which means it’s a very different model of the cloud from the open model promoted by Google.”
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Source: http://www.apple.com/pr/library/2011/10/18Apple-Reports-Fourth-Quarter-Results.html
Magic Apple
> Possible Revenue 2011: $108B > Revenue Q3 (2011): $28,2B
• iPhone: $13,2B • iPad: 6B • Mac: 5,1B
> 67,8% Apple´s (july 2011) revenue are
from product didn´t exist in July 2007
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Source: http://www.apple.com
Personalized video browsing and watching experience
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Source: http://www.apple.com
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Zeebox
Source: http://zeebox.com/tv/#!guide Anthony Rose ex You View
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EPG vs 2nd Screen
Source: www.rtve.es Source: www.wooshatv.com
> Woosha showcased the watchmi iPad app, which blends a personal TV guide with the benefits of live TV streaming to your iPad and remote recording in the network (network PVR).
> The personal TV guide is powered by high quality program data from Axel Springer Digital TV Guide GmbH combined with personal recommendations from the best in breed APRICO recommendation engine.
> The user can easily find and play movies and shows that match his taste and mood, or if the program of choice is not on yet, he can schedule a recording and once it’s been recorded he can play it back at any time he likes.
KEY ELEMENTS:
Internet VoD Connected Devices
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US Facebook users vs US TV viewers (working hours)
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SMART Player
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SMART Player or 2nd Screen
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Innovative Solutions for Fans
Blue: Live duration of sport events (hours) Yellow: TV and Online broadcast
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Future TV or Conversations
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NETFLIX What was wrong?
Source: http://visual.ly/downfall-netflix
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Future
Source: http://www.youtube.com/watch?v=g7_mOdi3O5E
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Future technology watch
Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related
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Your Conversations!
#mmcuende
www.linkedin.com/in/morcuende
| dd-mm-yyy | Author Region | Sector | Division | Department
© Confidential
atos.net
Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGrid are registered trademarks of Atos SA. June 2011 © 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.
Reinvent your broadcast brand with New Media performance.
dialogue:
Miguel-Ángel Morcuende Global Biz Dev Director New Media M+ 34 639160344 [email protected]
