What is special about you?- What do competitor systems offer?- Why would the agents prefer to work with you than them?- Which steps are you taking to establish and grow your brand?- Which tools can you provide, that your B2B competitors can’t?

Can you offer extra value to the agents?- Endorsement of agency owners- Incentives for agency employees- While agency owners prefer financial endorsement, agents will love prizes like IPads, TV’s, Phones- Tracking performance with convertible award points

Newsletters- Keep your agents up-to-date with recent developments and enhancements- Keep track of agent performance

Tools for the agents- Just like you, agents need to have tools to promote your offering further

More products, more sales opportunities- While sales of hotels might generate you 7% gross income, adding car hire and other add on services can double booking value.

Native language to enhance experience- Private labelling- Multilingual content

Are you present on the network?- LinkedIn, Facebook- Are you tweeting?

Do agents understand your system?- The more agents become familiar with your system and it’s benefits, the more likely they are to work with it

Listening and learning- By understanding you agents’ needs, we can shape the solution to accommo-date those goals- Polls, leader boards, competitions - are crucial to get the agents involved

Agents working with your B2B system will determine the level of success you company has in this field.

We have gathered a few main points for your consideration, in order to improve your agents reach and fill the missing link.

For your convenience, we’ve prepared the main points you need to consider to reach this goal:

How to make agents work for you?A short guide to increased conversion

Differentiation

Endorsement

Marketing tools

Available content

Localization

Social presence

Training

Engagement

Aspect CARSOLIZE