Carsharing and New Mobility Trends in North America

IAA, Frankfurt 2015 Sandra Phillips

Agenda •  Overview Shared Mobility NA •  Details carsharing NA

•  Latest News from NA carsharing world

•  3 Future Trends

•  Q&A

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Shared Mobility Overview NA

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6,850  bikes  by  4  providers  

6,114  cars  by  21  providers*  

1  provider,  not  yet  launched  

23,825  bikes  by  25  providers  

16,804  cars  by  24  providers*  

438  scooters  by  2  providers  

*  Source:  Susan  Shaheen  and  Adam  Cohen,  TSRC,  UC  Berkley  

Carsharing Details NA

US   Canada  Fleet  Growth   -­‐  2%   +  26%  

Membership  Growth   -­‐  4%   +50  %  

US   Canada  

73/27   50/50  

Addition # 1 – EVO

•  First carsharing by an Automobile Club in North America

•  Launched in Vancouver with 250 vehicles in March 2015

•  Additional 100 vehicles September 1st, 2015

Addition # 2 – Zipcar One>Way

•  Zipcar enters oneway carsharing program

•  Launched Beta Test in Boston in 2014 with 200 vehicles

•  Expansion to LA,

Philadelphia and Denver announced September 2015

Addition # 3 – BlueIndy

•  Bollore enters North American market with one-way station based electric carsharing program

•  BlueIndy launched in

Indianapolis with 50 vehicles September 2015

3 Future Trends

Source  h"ps://www.move-­‐forward.com//news/details/shared-­‐mobility-­‐design-­‐from-­‐dream-­‐to-­‐a-­‐reality-­‐that-­‐creates-­‐sustainable-­‐and-­‐livable-­‐ci\es/  

•  Smaller markets

•  Micromobility Services

•  Specialized Suppliers

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Sandra Phillips, Founder movmi •  Over  5  years  applied  experience  in  the  shared  mobility  industry    •  Over  10  years  of  project  management  and  teaching  experience      •  Projects:  

VeloMetro:  Board  of  Advisors;  July  2015  un\l  today    EVO  by  BCAA:  Advisor  and  Interim  Senior  Opera\ons  Manager  for  EVO  by  BCAA  (Bri\sh  Columbian  Automobile  Associa\on)  un\l  Launch.  June  2014  –  March  2015    car2go:  Employee  #1  for  car2go  Canada.  Business  Development  Manager  responsible  for  launches  of  car2go  in  Vancouver,  Toronto,  Calgary.  Regional  Management.  2010  –  2013  

@shared_mobility   movmi.net