Brought to you by:Corey TravisScott WhisenhuntKallie BeckKandyce Rodgers

Layout

Design Concepts

Signage

Packaging

• Clear bags

• Handles

• Logo

AdvertisingPrint

AdvertisingOutdoor

AdvertisingBroadcast

• Lady shopping for the freshest cantaloupe

• Produce department begins to transform

• She experiences the new ‘Green house’

• Continues shopping in the new and improved Produce dept.

Internet Element • The website will feature a blog where users around the

world can express different thoughts and ideas about the Green House. They can give personal recipes and how they use different vegetables in their kitchen.

• There will be a section that shows and explains exotic fruits and vegetables, how they taste, what they can be used for

with different recipes.

Smart Phone Application

The smart phone application will provide a store locator. Also, there will be an option where the user

can choose a geographic location where they are located and will give them the particular seasonal

fruits.

“Giving Green”

 • The Green House team will visit schools in the community

throughout the year to educate students and faculty on the importance of eating fresh produce, respecting the environment and contributing to the earth. The team will give the kids seeds and encourage them to plant them when they get home. Also, hand out cooking ideas that involve fruits and vegetables that are available at the Green House.

• We also want to be involved in the community by having seasonal cooking classes on how to incorporate fresh produce in every meal. These classes will feature seasonal veggies and fruits that households can use throughout the year.

Social/Community Involvement