CarrefourCarrefourGroup 7 Group 7 Junior AJunior A

597201076 Revol Hsieh 597201076 Revol Hsieh 597201222 Sara Chien 597201222 Sara Chien 597201260 Nita Chen 597201260 Nita Chen 597201466 Ivan Chou 597201466 Ivan Chou 597201480 Fiona Fan 597201480 Fiona Fan

OutlineOutlineII. . IntroductionIntroduction A. HistoryA. History B. Business LocationsB. Business LocationsII. SWOTII. SWOT A. StrengthsA. Strengths B. WeaknessesB. Weaknesses C. OpportunitiesC. Opportunities D. ThreatsD. ThreatsIII. ConclusionIII. Conclusion

France 1959 Taiwan 1987

The leader of the retail business in Europe

The second largest company worldwide

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History of Carrefour

Carrefour around the World Carrefour around the World

● Directly owned● Under franchise

    

SWOT -- SWOT -- StrengthsStrengths

• Eighteen thousand products provided

• Low cost: Price competitiveness

• Maximum business locations• Business globalization:

Brand awareness• Supported by Uni-President

Enterprises Corporation• Warrant: Operating

flexibility• Flexible business strategy

http://z.wutoo.cn/zx/201035131924.html

Opportunity

1. Business opportunities for the weekends

2. Commercial district, land developers, and industry alliance

3. Experience in operational positions: Developing mainland market

Threat

1. Diversification2. Focusing on special offers and

distinguishing features3. Career planning for each employee: In-service training

SWOT -- Strengths

SWOT -- SWOT -- WeaknessWeakness

• Employees in Carrefour resign easily; employees and make workers work steadily

• People always feel upset when they are lining up

• Different cashiers have different attitudes toward clients

• Customers can’t get an answer from the part-time workers and the representatives of suppliers

SWOT -- SWOT -- WeaknessWeakness

• The quality of their own brand is thought inferior.

• The branches of Carrefour are usually in the downtown; it will cost them a lot.

• They have different managers in different branches; therefore, the standard or the service will be uneven.

• Serve for you?

SWOT -- Opportunities

Faire Prices• Overpay/refund• Checking the prices everyday• To return or exchange: within 30

days Convenience• Parking for free• Packing area for free• Providing drinking water for free• Alteration service for free• Delivery services

http://ww

w.carrefour.com

.tw/about/about0106.asp

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SWOT -- ThreatSWOT -- Threat

1. Competitive market. 2. Hard to get lands3. Restricted by associated laws, such

as land laws4. Lacking of professionals5. Economy is in a slump

SWOT -- ThreatSWOT -- ThreatCostco (好市多 )• They don’t give away

flyers• They provide breakfast

for free.• They take a lead in doing

environmental protection.

• Clerks are required to know each position of goods.

• Emphasize on sanitation.

RT Mart (大潤發 )• Starting a joint

venture in 2001 with French clan “Auchan”

• excellent stock management system

• second larger warehouse mall in Taiwan. Market share up to 25%

15 Anniverssary15 Anniverssary

20 Anniverssary20 Anniverssary

20072007

CF from Japan in CF from Japan in 20062006