Caroline O'Neil 2017 Resume

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Caroline E. O’Neil Georgia College and State University (May 2017) Bachelor of Arts in Mass Communication, Concentration of Strategic Communications Minor in Digital Media GPA: 3.58 — Inducted into the mass communication honor society, Lambda Pi Eta and member of PRSSA Message Creation: Developed and created a mock advertising campaign for Panera Bread Company, focusing on giving back to the community Strategic Writing: Created advertising materials for the events of a local non-profit organization Strategic Planning: Designed a mock strategic plan to turnaround the declining Sears brand over the next 3 years Digital 3: Created and published a promotional video for a community organization Digital 2: Exhibited art work in the windows of downtown Eatonton, Ga Compose graphics for educational use Developed a series of Snapchat inspired geofilters placed on childhood photos www.linkedin.com/in/ceo15 social media: @CEOandahalf EDUCATION AND SKILLS EXPERIENCE EDUCATION: PROGRAMS OF STUDY Adobe Photoshop CS6 Adobe Illustrator CC Adobe InDesign CC LET’S CONNECT Adobe Premiere CC Adobe Audition CC References available upon request (678)245-9031 [email protected] 435 Champions View Drive, Milton, GA, 30004 Skills ranked from 1-5 Production Manager/DJ (2013-Present) WGUR 95.3 FM, Georgia College, Milledgeville, Ga. Create and produce weekly radio programs, sweepers, promotional messages, sponsorships, and PSAs Lead a team of 5 students developing new concepts for an after-hours program and sponsorships Produce a CD featuring local artists and distributed to students President & Advertising Chair (Present) Georgia College History Club, Milledgeville, Ga. Implement a campaign to increase members through grassroots marketing and social media - Increased membership by 1000%+ Plan monthly excursions and events to historic sites across Georgia Plan and execute fundraisers, such as trivia nights, graveyard tours, and book sales - Raised over $200/semester Graphic Designer/Social Media Manager (2015-2016) Do Not Disturb, Atlanta, Ga. Designed a variety of Facebook graphics highlighting products Created campaigns to run during two of the highest sales periods – Mother’s Day and Valentine’s Day Graphic Designer/Community Relations (2015-2016) Spectrum PR Firm, Georgia College, Milledgeville, Ga. Created merchandise, Facebook cover photos, and Snapchat geofilters as part of the design team for Oconee River Greenway Community Relations Team for Multiple Sclerosis Society Walk Creative Summer Intern (2014) Fresh & Focused Marketing, Atlanta, Ga. Assisted Marketing Consultant in campaign creation for Ruby Tuesday Restaurant

Transcript of Caroline O'Neil 2017 Resume

Page 1: Caroline O'Neil 2017 Resume

Caroline E. O’Neil

Georgia College and State University (May 2017)Bachelor of Arts in Mass Communication, Concentration of Strategic CommunicationsMinor in Digital MediaGPA: 3.58 — Inducted into the mass communication honor society, Lambda Pi Eta and member of PRSSA

Message Creation: Developed and created a mock advertising campaign for Panera Bread Company, focusing on giving back to the communityStrategic Writing: Created advertising materials for the events of a local non-profit organization Strategic Planning: Designed a mock strategic plan to turnaround the declining Sears brand over the next 3 yearsDigital 3: Created and published a promotional video for a community organizationDigital 2: Exhibited art work in the windows of downtown Eatonton, Ga Compose graphics for educational use Developed a series of Snapchat inspired geofilters placed on childhood photos

www.linkedin.com/in/ceo15

social media: @CEOandahalf

EDUCATION AND SKILLS

EXPERIENCE

EDUCATION: PROGRAMS OF STUDY

Adobe Photoshop CS6 Adobe Illustrator CC Adobe InDesign CC

LET’S CONNECT

Adobe Premiere CC Adobe Audition CC

References available upon request

(678)[email protected] Champions View Drive, Milton, GA, 30004

Skills ranked from 1-5

Production Manager/DJ (2013-Present)

WGUR 95.3 FM, Georgia College, Milledgeville, Ga. Create and produce weekly radio programs, sweepers, promotional messages, sponsorships, and PSAs Lead a team of 5 students developing new concepts for an after-hours program and sponsorships Produce a CD featuring local artists and distributed to students

President & Advertising Chair (Present)

Georgia College History Club, Milledgeville, Ga. Implement a campaign to increase members through grassroots marketing and social media - Increased membership by 1000%+ Plan monthly excursions and events to historic sites across Georgia Plan and execute fundraisers, such as trivia nights, graveyard tours, and book sales - Raised over $200/semester

Graphic Designer/Social Media Manager (2015-2016)

Do Not Disturb, Atlanta, Ga. Designed a variety of Facebook graphics highlighting products Created campaigns to run during two of the highest sales periods – Mother’s Day and Valentine’s Day

Graphic Designer/Community Relations (2015-2016)

Spectrum PR Firm, Georgia College, Milledgeville, Ga. Created merchandise, Facebook cover photos, and Snapchat geofilters as part of the design team for Oconee River Greenway Community Relations Team for Multiple Sclerosis Society Walk

Creative Summer Intern (2014)

Fresh & Focused Marketing, Atlanta, Ga. Assisted Marketing Consultant in campaign creation for Ruby Tuesday Restaurant