WHAT WE’RE ALL ABOUT Well, we’re certainly not a typical marketing agency. We’re very different. In fact,

we’re hardly an agency at all, at least not in the traditional sense. Rather, we have

assembled a deliberately small group of Senior-Level-Only industry professionals and

brought them together to form a kind of “Sales and Marketing All-Star Team” if you

will. They are devoted to one thing—driving sales: by doing great work…in a timely

fashion…within your budget. Add it all up and it equals an unparalleled sales and

marketing value.

Each of our members has extensive experience in the luxury real estate and

resort segment—either in sales or marketing, or both. Individually they have all

achieved a great deal of success working on a number of highly touted real estate

campaigns both in the United States and abroad. Together, these individuals have

now combined their collective experiences, knowledge, talents and passions to

spearhead strategically grounded sales and communications programs for a select

number of premier luxury communities, concentrated primarily in the coastal and

mountain regions of the Carolinas.

Our Goal: to generate qualified leads and tours that translate into actual sales.

• Veteran Team of Senior-Level-Only Sales & Marketing professionals

• Specialists in all aspects of Sales and Marketing for the luxury/resort real estate segment

• Multi-disciplinary capabilities: Sales, Marketing, Branding, Interactive/ New Media, Public Relations, Writing, Concepting, Design, Packaging, Direct Mail, Illustration, Broadcast, Media Planning/Buying, Event Marketing and more

• Employ only efficient best practices and cost-effective workflows

CORE COMPETENCIES The Carolina Agency is unique in that we provide comprehensive Sales and

Marketing Capabilities in house. We are a single resource that will provide

everything you need. By working in close contact with one another on a daily basis,

our Sales and Marketing Teams can deliver a seamlessly efficient and effective Sales

& Marketing Program designed to drive tours that convert to actual sales. Some of

our Core Capabilities are as follows:

• Fully Integrated Sales & Marketing Programs

• Highly successful Sales Team Leaders

• Marketing and Communications Strategy

• Comprehensive Branding Strategy

• Interactive / New Media Programs

• Creative Direction and Execution

• Targeted Market Analysis

• Public Relations Strategy & Execution

• Event Marketing & Coordination

• Quantitative and Qualitative Product Testing

CORE TEAM John McIntosh - Managing Director, Marketing

• Award-winning Marketing and Public Relations veteran with more than 30 years in the industry developing successful marketing communications programs in various industries: Real Estate, Resort & Tourism, Business-To- Business and Consumer, among others

• As Director of Communications at Seven Falls Golf & River Club, John employs a wide range of integrated communications disciplines that include: Branding, Advertising, Public Relations, Interactive/New Media, Event Marketing and Social Network Marketing

• Founding Owner and Principal of The McIntosh Group from 1991 – 2005. Core business strengths included branding and marketing programs for national manufacturing clients, local and regional real estate developers, financial and health care clients

• John has served as the Chairman Fort Smith Arkansas Riverfront Development Task Force, Board Member of Second Street Live Performing Arts Center, Founding Board Member at Fort Smith Riverfront Blues Society, Member of the Rediscover Downtown Fort Smith Think Tank, and is an Advisory Board Member of Young Emerging Leaders, Fort Smith

Harry Redfearn - Managing Director, Sales

• Highly respected industry veteran with more than 25 years sales experience with resort, residential and lifestyle communities

• Joined The Cliffs Communities in 1999 and served as Senior Vice President of Sales & Marketing—and served on the Executive Committee as Corporate Broker of Record

• Under his leadership at The Cliffs (1999-2005), the collection of six Communities realized a staggering 600% increase in sales

• Spearheaded sales at Seven Falls Golf & River Club, which in 2007 had the highest sales volume of any Western North Carolina master-planned community (which includes more than 200 communities)

• In 2005 Harry formed Private Mountain Communities to provide customer-focused strategic sales and marketing consulting services for developer clients— and established the proprietary PMC Discovery Showroom to give prospective customers unparalleled personal access to upscale master planned communities that met their needs, desires and tastes

CORE TEAMThe following Senior Team

is listed alphabetically

Genevieve Cox - Creative Planning - Event Coordinator - Designer

• 8 years professional promotional design for retail centers world wide

• 4 Years designer for V. N. Enterprises marketing collateral, promotional material and event coordination

• Experienced account and production coordinator

• Owner/operator of Charleston Green Home

• Genny has a knack for grasping the essence of our clients’ core message and positioning it in terms that resonate with the customer

Jeff Cox – Business Development

• 12 Years Sales and Marketing experience in Commercial Construction, Luxury Residential Development, and Advertising

• Specializes in Business Development, Marketing consulting, and Sales Strategies for a wide range of industries from Environmental Engineering to Large Scale Commercial and Residential Development projects

• Previous experience includes top performing Ginn Sales Executive at Reunion Resort and Club of Orlando, Sales and Marketing Director of Cold Mountain, Waynesville, NC, Director of Sales for Ballyhack National Golf Club, Roanoke Virginia, CEO of V. N. Enterprises which is a consulting firm for Business Development, strategy, and networking

• Believes in a strong energetic work ethic that needs to be tempered with sound strategic planning

Jack DelGado - Concept & Design Director

• Award-winning Art Director and Graphic Designer with 20+ years experience

• Extensive international experience and first-hand knowledge of luxury resort real estate markets as Creative Director at IMI Marketing

• Co-Founder and Creative Director of Westhouse Design for 8 years, specializing in Corporate Identity and Visual Branding

• Varied and multi-industry experience on a number of regional and national accounts: BMW, Verizon Wireless, Wachovia Bank, United Way, Milliken & Company, Fluor Daniel Corporation among numerous others

• Garnered a number of national and regional awards over the years for his creative concepting and design—and has spent several years as an adjunct college instructor of advertising and design

CORE TEAM Charles Richardson - Senior Strategist & Writer

• Experienced, award-winning marketing and agency veteran of 18 years

• Thorough knowledge and background of luxury real estate and resort living markets as Creative Director for IMI Marketing

• Creative Strategist and Writer on a wide range of marketing and branding projects for a diverse collection of national and regional accounts, including: BMW, South Carolina Parks Recreation & Tourism, Michelin North America, Milliken & Company, Lance Crackers, Pinehurst Resort & Country Club, Piedmont Natural Gas, and many others

• Previous work experience includes DMB&B, The Leslie/Bounce Agency, Jackson-Dawson Marketing and IMI Marketing

Brian Whitaker - Interactive Director

• 10+ years Interactive experience, serving as primary lead in over 50 website launches

• Specializes in the development and implementation of online strategies that complement traditional marketing, advertising and public relations

• Believes in measurable strategies to achieve client objectives

• Previous experience includes work at IMI Resorts and America Online

CLIENT LIST

The Cliffs Communities North America (North and South Carolina) International (BC, Canada; Patagonia, Chile)

DMB Highlands Group, LLC Martis Camp (North Lake Tahoe, CA)

Fairmont Hotels & Resorts Fairmont Anguilla

Ginn Club Communities Tesoro (Port St. Lucie, FL) Cobblestone Park (Columbia, SC) Quail West (Naples, FL) Bella Collina (Orlando, FL) BriarRose (Oconee Valley, GA)

Ginn Resorts Laurelmor (Blowing Rock, NC) Ginn sur Mer (Grand Bahama) Reunion (Orlando, FL) Hammock Beach (Palm Coast, FL)

The Idaho Club Lake & Golf Retreat (Sandpoint, ID)

The following is a list of accounts or projects that our team members worked on directly while at other agencies. In each case, one or more of our team members was among the core creative team that executed and implemented the marketing materials for these projects.

Luxury Real Estate and Resorts Accounts

The Koll Company Hacienda (Cabo San Lucas, Mexico)

Raffles Hotels and Resorts Tortola (British Virgin Islands) St. Lucia (British West Indies)

Reynold Plantation Lake & Golf Community (Greensboro, GA)

Rosewood Hotels & Resorts

Rosewood Residences at Costa Carmel (Costa Rica)

Sea Island Company Frederica (St Simons Island, GA)

Seven Falls Golf and River Club (Hendersonville, NC)

Viceroy Resorts & Residences Mayakoba (Riviera Maya, Mexico)

Willow Creek Golf Community (Greer, SC)

CLIENT LIST

Arnold Palmer Design Company

BMW Manufacturing (North America)

BMW Performance Center

Cellular One Wireless

Cherokee Valley Golf Club

Denny’s National Restaurant Chain

Fluor Daniel Corporation

Greater Greer Chamber of Commerce and Development Corporation

Greenville Drive Baseball

Greenville Spartanburg International Airport

Greer State Bank

Lance Snacks

The following is a list of accounts or projects that our team members worked on directly while at other agencies. In each case, one or more of our team members was among the core creative team that executed and implemented the marketing materials for these projects.

Other Accounts

Legacy Renewal Fund

Maxfli/Dunlop Golf

Mayfield Ice Cream

Michelin North America

Milliken & Company

Olson Homes Company

Piedmont Natural Gas

South Carolina Department of Parks, Recreation & Tourism

United Way

Verizon Wireless

Wachovia Bank

Contrary to many long-winded “industry experts” and often convoluted (and trendy)

“marketing research studies,” we believe good marketing is not rocket science. Nor

should it strive to be. The whole thing is really quite simple actually. We work with

companies who have a specific product (or products) to sell to a specific audience.

Thus, our sole purpose is to identify your audience, understand their needs, concerns

and expectations at the deepest level, and deliver your message—the right

message—to them in a format that will drive them to take a desired action. It’s really

that simple: the right message…to the right people…using the right vehicle. That’s the

long and short of it. There are those agencies (often larger and more cumbersome)

that would have you believe that the process is more complex and protracted. They

will attempt to over-complicate, over-talk and, ultimately, over-charge you for their

“integrated marketing communications services.” Don’t believe it…and don’t buy

it. At the end of the day, you need a handful of bright, experienced, cost-efficient,

self-motivated individuals who understand you, your target audience and can deliver

on-point thinking and senior-level work—quickly and on budget. That’s it. And that is

what The Carolina Agency can do for you every time. Pretty simple.

Good marketing is conspicuously transparent, and doesn’t get in the way of the product it is trying to sell.

~ A Carolina Agency Principle

BRANDING: TELLING YOUR STORY

ONLINE STRATEGY

The Carolina Agency provides online consultation services that focus on effective

Web Development, Web 2.0, Online Advertising, Search Engine Marketing and

Email Marketing strategies. The Carolina Agency will provide a clear,

comprehensive strategy as to our goals and ways to achieve these goals, before

we begin any project.

WEB DESIGN

From creating online brand identity to building functional, usable web sites with an

eye on conversion, The Carolina Agency’s design team will work to support any

creative vision. The Carolina Agency is well-versed in all the latest design techniques

and technologies, including all forms of rich-media, including Flash and “Ruby on

Rails.” The Carolina Agency’s full design and development team will work with any

client to build and implement their vision.

ONLINE MARKETING, SEARCH ENGINE MARKETING and KEYWORD BUYING

Whether it’s establishing your online brand identity or working to establish an

effective cost-per-conversion rate, The Carolina Agency offers a full range of online

marketing and search engine strategies.

Currently 75% of all Online Advertising dollars are spent toward search engine

marketing. The Carolina Agency specializes in integrating Google, Yahoo and MSN

keyword buying strategies into accounting systems that track and score results that

maximize return on investment.

Search Engine Optimization (SEO) is a method of defining one’s marketplace,

translating that marketplace into a keyword strategy where the website and its

components are properly indexed and thus ranked highly by the major search

engines including Google, Yahoo and MSN. This results in higher visibility, higher

traffic, more leads and more conversions.

The Carolina Agency understands the importance of an effective online ROI as it

pertains to overall online and traditional marketing strategies.

INTERACTIVE CAPABILITIES

INTERACTIVE CAPABILITIES WEB CONTENT MANAGEMENT

The Carolina Agency has detailed experience installing and migrating content over

to various content management systems. The Carolina Agency project managers

will lead your organization through the entire process, providing critical training

that will allow marketing and sales professionals to easily update and modify their

own website, without the assistance of a web developer.

ANALYTICS

Unlike traditional forms of advertising, everything on the web is trackable.

Measuring for measuring sake is not enough. What’s important is to help you make

sense of the many online analytics available and to assist you in making business-

driven decisions as we move forward.

One of the things that makes The Carolina Agency so effective is that our people

have an unparalleled range of experience in the real estate industry—working with

every type of luxury real estate product on the market—both here and abroad.

Each of our team members has been involved from the ground-up on countless

print and collateral campaigns for some of the biggest, most successful luxury and

resort communities in the world. What we have learned is that one size does not

fit all. Each property, each offering, is unique and requires a precise blend of print,

collateral and Direct Mail to be effective. We carefully analyze your offering, align

that thinking with your desired target audience, and carefully construct and execute

a campaign that is designed to deliver the best return on your marketing dollars—in

most cases, that equates to qualified tours that are converted to actual sales. We will

find the right program for you—whether that means heavy direct mail or none...a

full-blown Vision Brochure or a mini- sales piece…one-time print ads or a tiered

ad campaign roll-out. Point is, whatever makes sense for you—strategically and

financially—we’ll identify it and make it work.

PRINT & COLLATERAL PROGRAM

PUBLIC RELATIONS CAMPAIGN

EVENT MARKETING

Quite often, Public Relations is underutilized, if not overlooked altogether. That is

unfortunate, because it is great way to generate buzz and create awareness in a

very targeted and affordable way. In fact, for the money, it delivers a big payload.

In today’s world especially, Public Relations is a viable, proven tactic to combat

the rampant “bad news” facing the real estate market, and the economy as a

whole. Every time you turn on the television, go online or pick up a newspaper, it’s

virtually impossible not to be inundated with news about how terrible things are.

And although these are indeed challenging times, the sad irony is that there is some

good news to be found—even in real estate, particularly in the Carolinas, where

coastal and mountain markets have proven to be more resilient than in other areas

of the country. This is absolutely critical news your prospects need to hear—and

it’s precisely the message that an effective Public Relations campaign can deliver.

Through carefully planned events, timely press releases and third-party endorsements

in various media outlets, Public Relations can build much needed credibility and

serve as the perfect complement to a sound integrated marketing effort.

When it comes to marketing luxury real estate, nothing works better than giving

people a taste of the overall experience that they can realize through ownership.

Allowing prospects to sample the lifestyle…glimpse the vision of the community…

meet potential owners who share similar values…all of these are critical to turning

qualified leads into sales. And one of the most effective ways to achieve this

“micro-experience” is through the careful orchestration of on-site and off-site events.

At The Carolina Agency, we can provide turnkey services to make sure no detail

is overlooked. We’ll manage all of the planning, logistics, details, invitations,

marketing, entertainment and production to ensure that your event is a success.

Every Event we coordinate will be a structured, invitation-only occasion,

co-sponsored with the appropriate partners to leverage your unique lifestyle

experience to your core audience.

MEDIA PLANNING The Carolina Agency offers full-service media strategies and we will look for

targeted, cost-effective ways to get your message to the right media outlets. We

specialize in media planning and buying, and we have experience working with

all media types: Magazines, Newspapers, Internet, TV, Radio, Direct Mail and

Outdoor. We also have intimate experience working on Local, Regional, National

and International Media Advertising Programs. Any and all of the recommendations

we make are based on sound research, real-life experience, targeted analysis and

measurable results.

The following work represents just some of the most recent materials that have been designed, created and produced by members of our creative team while working at other companies.

RECENT PROJECTS

FREDERICA - SEA ISLANDCreative Platform and Direct Mail

FREDERICA - SEA ISLANDAd Series

COSTA CARMELCreative Platform and

Vision Brochure

RAFFLES TORTOLAVision Brochure

RAFFLES ST LUCIA

Direct Mail Program

RAFFLES TORTOLA & OLSEN HOMES COMPANYWebsite Design and Production

BELLA COLLINA,FREDERICA-SEA ISLAND,

TESORO,WHITE ELEPHANT HOTEL RESIDENCES

Project Management

THE CLIFFS AT HIGH CAROLINA

Vision Brochures

HACIENDA

Direct Mail

THE IDAHO CLUBVision Brochure

REYNOLDS PLANATIONDiscovery Kit