Web 2.0 EXPO, Berlin November 6th 2007Konstantin Sixt

Community Practices: From Forums to Social Networks

What is Sixt - an overview?

• market leader on the German, the Austrian and the Swiss Rent a Car market.

• represented in more than 80 countries with a fleet of over 120.00 cars.

• one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm.

• 2100 employess

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e-commerce @ Sixt

• 30 % of revenue generated over the Web• 5000 transaction a day. • 3 milion UV/ month • 12 mio. PI / month

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Web 2.0 @ Sixt

• Sixt has a strong Web 2.0 focus:

– Corporate Blogs across the corporation– CEO Blogs – Corporate intranet replaced by a community with a Enterprise WIKI – major applications are built with various AJAX technologies

• August 2007: Foundation of Sixt e-ventures, a spin-off company that is focused on the financing and support of Web 2.0 platform and start-ups.

• First project launched in September 2007: carmondo.de –an auto-community for car enthusiasts and for the gathering of „auto- knowledge“

• Second project, a finance community, will launch in January 2008

What is carmondo.de?

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What is carmondo.de?

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Germans are passionate about cars and have a great knowledge about them

The car-market gets more and more complex.

Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.

Key features of carmondo

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Auto-Forum

Photo & Video Community

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A typical user profile

Carconfigurator (1):

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Carconfigurator (2)

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Car-comparison

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User-Management Example:

Why the hell does a CAR RENTAL COMPANY launch a community?

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Let me guess what you think:

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NO! Bad guess !

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SO why does a car rental company launch acommunity?

• as active participators of carmondo, we also want to learn and gather knowledge from the community

•an efficient way of market research •carmondo is a great way to

experiment and to better understand our clients and the way Web 2.0 works.

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Thank you!

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konstantin.sixt@sixt.de+49 89 74444 5011