Creating Your Emerging Technologies Lifecycle Plan

CARL Pre-Conference Engage Workshop: The Reference Toolkit Revisited

Use this as a guide to develop an Emerging Technologies Plan for your Library.

Stage One: Selection of Emerging Technology

Week 1: Creation & Play

Week ____: Get excited! You are going to introduce something new. Know and believe in the product.

Define the target group!

Week ____: Announce to staff:

test with staff training if needed

Stage Two: Beta Launch & Publicity

Week ____: Small Launch, including:

integration with website press release distributed announcements on

appropriate listservs internal marketing

Stage Three: Involve the Campus

Week ____: Get buy-in:

contact student groups message departments select faculty or departments

for partners

Stage Four: Proliferation of service

Weeks ____:

responding to feedback encouraging staff

participation demos document issues create work arounds as

needed

Stage Five: Status Update & Review

Week ____: Initial data:

Gathered from: Staff Faculty Students

Week ____: Solicit Feedback:

Survey Focus Group Facebook Informal Discussions

Stage Six: Evaluation and Recommendation

Weeks ____: Evaluation

analyzing data write report publicize findings locally

Promotion and Marketing are KEY!

Create a Marketing Plan!