Carisa miklusak's social media response strategy
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Transcript of Carisa miklusak's social media response strategy
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CARISA MIKLUSAK User-Generated Response Strategy
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Brand Engagement
Those discussing your brand are engaged… Positive AND Negative conversations are useful!
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Overcome the Fear of Negative
Response
OR
Delegate Your Brand Authority
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Core Values of Corporate Response Strategy
Demonstrate Transparency Humanism Authenticity
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Capitalizing on Negative Comments in Social Media
Timeliness Humanize Transparency Accuracy Positive Tone
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Capitalizing on Positive Comments In Social Media
Timeliness Recognize Publicly Private Acknowledgement Share Monitor
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Understanding the Social Media Influencer
Social Media Influencer: Someone that talks about
your brand often, positive or negative, and has a large
audience that listens.
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Response Strategy Branding Impact
Strengthen corporate brand Deepen with audience Strengthen Improve positive brand Create brand
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Better Customer Relationships
Decreased Cost Per Acquisition
Increased Brand Sentiment/ Brand Value
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Visit my site at www.carisamiklusak.com