AJ RogersMathew MungalRobert RomanyStefan FournillerShannon Francis

We aspire to create Caribbean themed avatars for online usage with major focus

on a Caribbean clientele.

Value PropositionCaribbean people needed avatars that they

could identify with.Privacy was very important to a number of

intervieweesThe importance of the MVP and its

relationship with Customer Segments. There was a need to develop

Product>Service>After Sale Service

Customer SegmentsCustomers range from teens to middle age,

smart phone and social media users

The older portion not interested

Our Customer Archetype is individuals between the age of 12-30 who access online services such as social networking, gaming and forums.

Distribution ChannelsUse multiple avenues to distribute product

A dedicated Ecommerce Channel with a website

Use a simple channel that best fits the business. As a start up we should use one channel.

Customer RelationshipsTeenagers to Mid adults

Children to Mid adults.

Interested in fun customization and themes.

Revenue ModelTo create a site that other artist can

participate in revenue creation

The company’s Revenue Model is best described as Asset Sales and Subscription Fee

The Market segment is re-segmented and to an extent cloned thus Revenue Models follow existing models

PartnersBoth cell phone companies for more revenue

Digicel was the best choice and Marpa.

Competing companies means choice of only one. Digicel has the biggest reach covering many islands in the Caribbean. Marpa for business guidance.

Resources, Activities and CostsThe most important cost are those associated

with the internet

Additional cost will be incurred operating the business

Potential low cost to set up. Can be funded by founders

ConclusionCommunication is vital to avoid or to deal

with problems that the founders of a company may have.

Research is paramount to the success of the business

Always test hypothesis