Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and...

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Transcript of Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and...

Page 1: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010
Page 2: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Mikael Mäkinen, President and CEO

Cargotec Capital Markets Day, 21 September 2010, Stargard Szczeciński, Poland

Profitable growth through customer focus

Cargotec’s refined strategy 2011–2015

Page 3: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Vision and mission

Our vision is

• to be the world’s leading

provider of cargo handling

solutions

Our mission is

• to improve the efficiency

of cargo flows

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Page 4: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Sustainable

performance

Globalpresence,

local service

Workingtogether

Company values

We keep

cargo on

the moveTM

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Page 5: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Solutions for ports and

container handling

Portfolio

Solutions for marine cargo

handling and offshore load

handling

Solutions for industrial and

on-road load handling

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Page 6: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Next corporate theme

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2007-

2010

2010-

2015Late 80s/

early 90s

-1997 1997-

2002

2004-

2007

2002-

2004

2015-

From “lime

stone” to

engineering

More

engineering

One

PartekKone Cargotec

One

Cargotec

Customer

focus

globally

Customer

Solutions

Excellence in

purchasing

Outsourcing

Growth in

services

Creation of

stand-alone

company

Listing to stock

exchange

Support, Supply

and Services

centralised

Hiab and Kalmar

merged

Capacity scaled

to demand

Regions

Key accounts

Segment

development

Footprint,

outsourcing

Segment based

Knowledge

based solutions

Page 7: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Strategic focus areas

customer

service

emerging markets

clarity

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Page 8: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Geographical focus

• Lead globally

• Defend core markets in Europe and North

America

• Global market leadership requires large

enough position in big Chinese market

• Develop other growth markets, in

particular India and Brazil, and over time

Russia and Africa

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Page 9: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

How to grow profitably

• Increase market share with both performance seeking customers and customers satisfied with basic products in chosen customer segments

• Further develop and strengthen customer support with spare part logistics

• Exit unattractive segments, products, markets and activities and release management and financial resources to higher priorities

• Continuously differentiate process performance in both equipment, projects and services

• Understand the businesses and needs of customers as well as they do and better than competitors by going deeper into customer segments

• Leverage intangible assets like customer relationships and relative lead in new technologies (e.g. automation, electrification, energy efficiency)

• Continuously reduce complexity

• Develop profitable base product equipment business

• Institutionalise new cargo flow business concepts especially in services to create options for future growth

• To get the most from limited resources focus on key priorities

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Page 10: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Customer segments guiding business

development

• Purpose of customer segmentation is to improve learning customer needs

and to speed up growth of our business in the prioritised segments.

• Prioritisation defines the type of actions and direction of development of

business for Cargotec.

• Prioritised segments will guide in allocation of R&D resources and other

investments.

• Our market intelligence and management accounting activities will support

segmentation.

• Prioritisation guides in search of acquisition targets and divestments.

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Page 11: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Customer segmentation - priorities

• Grow business through customer focus

• Acquisitions

• Prioritise R&D to expand offering

• Account management

• Grow market share/defend position

• Develop new business models

• Growing market

• High Services potential

• Product sales approach

• Basic services

• Standard business models

• Standard offering

• Cash cow

• Review annually possibilities to Green

or Red

• Scan potential M&A targets

• Prepare for divesture

• No R&D

• Maximise short term profits

• Organise for carve-out

• Focused growth strategy

• Do not matrix with the rest

• Allow independent distribution

Invest

Harvest

&

Consider

Divest

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Page 12: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Clarity and efficiency through discipline

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Ste

er

Manage

Execute

Sales & Marketing

Sales Strategy

Pricing Strategy

Sales Channel Management

Brand Strategy

Solution Portfolio Management

Account Management

Sales Management

Pricing & Discount Planning

Marketing & Customer Communications

Contract Management

Sales & Pricing Execution

Proposal development

Claims Management & Customer Feedback

Order Management

Invoicing

Develop Solutions

Offering Strategy

Technology Strategy

Design Rules & Policies

Profit Generation Model

R&D Project Portfolio Management

R&D and Engineering Tools Mgmt

Technology Competence Management

Idea & Innovation Management

Product Changes Management

Outline Future Offering

Prepare Elements of Future Offering

Develop Product Concept

Develop New Product

Perform Product Care

Maintain Product Portfolio

Maintain Technology Portfolio

Assembly & Component Manufacturing

Footprint Strategy

Operations Strategy

Delivery Management

Capacity Management

Subcontracting Mgmt

Delivery Quality Control

Configuration Management

Inbound Logistics Mgmt

Technical Design (BOM)

Assembly

Component Manufacturing

Inventory Management

Purchasing (Direct + Indirect)

Production Engineering

Product Supply -Sourcing and

Planning

Distribution and Warehousing

strategy

Sourcing Strategy

Demand Management &

Forecasting

Supplier Relationship Management

Supply Chain Performance Monitoring

Supplier Performance Management

Installed Base Management

Sourcing (Direct)

Transportation

Outbound logistics

Fleet Management

Vendor Managed Inventory

Conduct Projects

Project Portfolio Strategy

Project Portfolio Management

Project Master Planning

Project Initiation & Planning

Project Management

Project Closure

Project Process Development

Project Engineering

Project Product Execution

Project Site Operations

Warranty

Deliver Services

Service Strategy & Planning

Service Concept Management

Service Capacity Mgmt.

Service Quality Control

Service Performance Mgmt.

Dealer Operations Management

Spare Parts Management

Field Service Execution

Service Center Delivery

Consulting & Training Execution

Dealer Interaction

Lease Mgmt

Spare Parts Execution

Technical Support

Management

Corporate & Business Strategy & Planning

Acquisition Planning

Partnership Strategy

Corporate Performance Mgmt.

Corporate Governance

Performance Review

Investment Mgmt.

Business Development

Acquisition Mgmt.

Internal Audit

Risk Mgmt.

Legal

Competitive Intelligence

Investor Relations

Treasury

Support

HR Strategy

Shared Service Strategy

IM Strategy

Competence Management

Communications

Tax management

Sourcing (Indirect)

Intellectual Property

Financial Accounting

Quality Management

HR administration

Sustainability (HSE)

Real Estate

Information Management

Management Support

Corporate Performance Mgmt.

Source: IBM

Page 13: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Sales growth exceeding 10% (incl. aquisitions)

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MEUR %

H1 2010* sales growth y-o-y

Page 14: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Operating profit 10%

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Operating profit from operations, excluding capital gains, restructuring and one-off

cost related to a container spreader inspection and repair programme.

%

Page 15: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Gearing below 50%

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%

* Including cross-currency hedging of the USD 300 million Private Placement corporate bonds.

Page 16: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Dividend 30–50% of earnings per share

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*Basic earnings per share

3.00

2.50

2.00

1.50

1.00

0.50

0.00

EUR

39% 48%

31%800%

Page 17: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010

Reconfirmed financial targets

Annual sales growth

exceeding 10% (incl.

acquisitions)

Raising the operating

profit margin to 10%

Gearing

below 50%

(over the cycle)

Dividend

30–50% of

earnings

per share

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Page 18: Cargotec’s refined strategy 2011–2015 · Portfolio Solutions for marine cargo handling and offshore load handling Solutions for industrial and on-road load handling 21.9.2010