Car Free MaineMaking the Connections

Wpu1C

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Social Networks Transit Networks

Elevator Pitch

Suite of Location-Based Networking Tools designed to enhance non-automotive transportation connections throughout the State of Maine.

Local outreach effort builds on local partnerships and forges strong connections between transportation providers, government agencies, local tourism bureaus, chambers of commerce, NGOs and local businesses

Marketing effort focuses on young adults in NY and Boston Metros between the age’s of 18-30 and 30-40 years old

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CarFree Maine

Cafe'Farmers Market

Emerging generations are moving into downtowns, driving less, walking more, living in smaller homes[...], preferring local businesses, [...] prioritizing health, going green and

valuing community and social networking like never before.-Neil Takemoto www.cooltownstudios.com

“Is Digital Revolution Driving Decline in U.S. Car Culture?”

Article: http://adage.com/digital/article?article_id=144155

“Carmakers' next problem: Generation Y

People in their teens and twenties are more interested in gadgets than cars”

http://www.msnbc.msn.com/id/39970363/ns/business-autos/

“Young people aren't simply swapping cars for buses or bikes; they are choosing to own and use other technology instead, such as smartphones and tablet computers.”

"Previous generations found freedom and flexibility through the car.  But Generation Ys find their freedom and flexibility by staying connected to their friends, family and workplaces through the various information devices - like their laptops, or iphones.

"They can stay connected on a bus or a train. They can bring the office with them. They can bring their study with them. They can bring their friends with them. They can't if they're driving."

-- Peter Newman, Curtin University, Perth, Australia, quoted in the West Australian, www.humantransit.org

-www.shareable.com

• In the City of Boston (not including Cambridge, Newton

etc...) almost 92,000 people do not own a vehicle.

• Almost 300,000 people commute to work via Public Transportation Regionwide

• More than half of all Transit Users are in the 24-44yr/old

Age Group

• 1/3 of users (100,000) use

Mobile Transit Apps*

41 %

10%

50%

Boston Metro Region Commuters

Statistics from, 2005-2009 American Community Survey 5-Year Estimates

*Joshua Robin,  Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)

Car, truck, or van -- drove aloneCar, truck, or van -- carpooledPublic transportation (excluding taxicab)

5%5%

14%

58%

14%5%

Commute via Public Transportation

16 to 19 years 20 to 24 years25 to 44 years 45 to 54 years55 to 59 years 60 years and over

What if you want to get out of the city every

once in awhile? Where can you go without a

car?

You can take the train to Maine!

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Nearly 500,000 people a year ride the Amtrak Downeaster between Boston and Portland

Maine with an extension to Freeport and

Brunswick scheduled for operation in Fall of 2012.

? ?!!!

Welcome to MaineDowntown, Shops, Beaches, Hotels Attractions, Mountains?

“You can’t get there from here”

20 Miles

We’ve arrived in Maine... Now what?

Getting from the train station to hotels, beaches, trails, restaurants etc... can be confusing for the uninitiated. Without convenient connections

many potential riders see no other option than to rent or drive their own vehicle instead. Which means spending a third of their budget on gas,

and a third of their time sitting in traffic.

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Out of the 12 stops between Boston and Brunswick only Freeport lacks a

fixed-route local transit system. Other connections include Intercity busses, an extensive island ferry system and the Maine Eastern Railroad to Rockland. However,

keeping track of these connections can seem impossible.

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CarFree MaineSolution

After researching and planning the trip on the CarFree Maine web page, the user

finds the local transit connection via the GPS-enabled Mobile app

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■ Simple interface allows personalized travel choices involving multiple transportation networks, modes, schedules and wayfinding systems.

■ Utilizes collaborative mapping/Geo-networking technology

■ Promotes Sustainable Transportation by connecting riders to underutilized portions of transit networks

■ Interface will be optimized for user-generated content on both web and mobile platforms

■ Allows users to post reviews via OpenStreetMap portal, video logs and social networking profiles (Integration w/Facebook, TripAdvisor, Yelp, Gowalla, Foursquare, Twitter, Wikitude...)

Brunswick

Ride Stay Book

Eat Bike Walk

Find Map Position

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Brunswick

Ride Stay Reserve

Eat Bike Walk

See Learn Map

CarShare

MapsSchedulesClosest

BusRail

Bike Trails

Tickets

BrunswickTransportation

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Browser Window

xSearchhttp://www.carfreemaine.org/

CarFreeMaine

CarFree Maine

Blog

Express see all

Transportation Resources Along the Maine Coast

Local

Destinations, Events, Activities

Map

Localsee all

Connect BookRoutes

Map your route, make suggestions, share

waypoints, photos and videos, get group

discounts and more!

Mobile App

Connect With

Media

Browser Window

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CarFreeMaine-Transportation

rail bus carshareferry cycling

BrunswickFreeport

Portland

Old Orchard Beach

Saco/Biddeford

Wells

Dover

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+2

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Transit Options

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Further Information

Detailed presentation outlining existing and potential locations where CarFree travel is

possible in Maine

Why CarFree?-

Why Maine?-Outlines specific strategies for the implementation

of regionally-appropriate transit technologies. Argues that public transportation can be a viable

option in rural areas

Market research outlining the social/economic impact of automobile dependency on rural areas and why Generation Y is overwhelmingly rejecting the Car.

Presentations can be found at www.carfreemaine.org, or http://www.slideshare.net/newmediatransit email-ajawitz@newmediatransit.comTwitter-@carfreemaine

Presentations-

The CarFree Corridor-

Extended Pitch Deck-Extended pitch presentation including concept and

development plan