careersourceclm and Outreach Me… · #1 CNC Training (37.5 hours) #2 Convincing Dad (23 hours) #3...
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Marketing and Outreach Committee Meeting College of Central Florida Enterprise Center, Suite 206 Ocala, FL http://careersourceclm.adobeconnect.com/marketing-11-16-17 Audio Dial-In: 1- 866 848-2216 – after prompt, enter code 5355193397# Nov. 16, 2017 – 9:30 a.m. AGENDA A. CALL TO ORDER B. ROLL CALL C. APPROVAL OF MINUTES – Aug. 17, 2017, Pages 2-3 D. ACTION ITEMS E. DISCUSSION ITEMS • Chewy promotion • Chiefland radio spots • Chiefland Grand Opening F. STATUS REPORTS • Marketing and Outreach Report, Page 4 G. MATTERS FROM THE FLOOR H. ADJOURNMENT careersourceclm.com 1
Transcript of careersourceclm and Outreach Me… · #1 CNC Training (37.5 hours) #2 Convincing Dad (23 hours) #3...
Marketing and Outreach Committee Meeting
College of Central Florida Enterprise Center, Suite 206
Ocala, FL
http://careersourceclm.adobeconnect.com/marketing-11-16-17
Audio Dial-In: 1- 866 848-2216 – after prompt, enter code 5355193397#
Nov. 16, 2017 – 9:30 a.m.
AGENDA
A. CALL TO ORDER B. ROLL CALL C. APPROVAL OF MINUTES – Aug. 17, 2017, Pages 2-3 D. ACTION ITEMS E. DISCUSSION ITEMS
• Chewy promotion • Chiefland radio spots • Chiefland Grand Opening
F. STATUS REPORTS
• Marketing and Outreach Report, Page 4
G. MATTERS FROM THE FLOOR H. ADJOURNMENT
careersourceclm.com
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CAREERSOURCE CITRUS LEVY MARION
MARKETING AND OUTREACH COMMITTEE MEETING
MINUTES DATE: August 17, 2017 PLACE: Enterprise Center, Ocala, FL TIME: 9:30 a.m.
MEMBERS PRESENT MEMBERS ABSENT
Becky Magwood, Capital City Bank Ted Knight, US Marine Corps League Pat Reddish, Consultant Al Jones, AutoZone Travis Griffin, Capital City Bank
OTHER ATTENDEES
Rusty Skinner, CSCLM Kathleen Woodring, CSCLM Brenda Chrisman, CSCLM Laura Isaacs, CSCLM Laura Byrnes French, CSCLM
CALL TO ORDER The meeting was called to order at 9:30 a.m. by Becky Magwood, Chair.
ROLL CALL Laura Isaacs called roll and a quorum declared present.
APPROVAL OF MINUTES
Ted Knight made a motion to approve the minutes from the Feb. 16, 2017, meeting.
Seconded by Pat Reddish. Motion Carried.
ACTION ITEM
1. Third-party brand mark usage policy. Al Jones made a motion to approve
the policy. Ted Knight seconded the motion. Motion carried.
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DISCUSSION ITEMS
Rusty Skinner presented the committee with information about the following items:
2017-2018 Goals
o Improve Talent Center portal for functionality
o Expand Talent Pipeline series
Add 20 businesses (Citrus and Levy; IT)
Begin Educational element in Citrus (Duke Grant)
Use Marion Soft Skills Survey to plan soft skills series
Promote Apprenticeship/Pre-Apprenticeship (MRMA; Construction)
o Review and Upgrade Website
Multi-language function
Online forms access
Search function
Better special projects visibility on Home Page
STATUS REPORTS
Marketing and Outreach Report
Talent Pipeline Video Project
MATTERS FROM THE FLOOR Becky Magwood expressed that she thought the new board member onboarding process discussed at the Feb. 16, 2017, meeting. She suggested that the process be given further thought to include more structure. New member Travis Griffin agreed and stated as a new member he would have liked more information about the board’s committees and their functions. Kathleen Woodring suggested a round table meet and greet for new members, so they could chat with committee chairs about their committees and functions. Rusty Skinner suggested a luncheon meeting/presentation before the regular board meeting to inform new members with an opportunity for more questions and answers after the meeting.
ADJOURNMENT There being no further business, the meeting was adjourned.
APPROVED: ___________________________________________
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MARKETING/OUTREACH COMMUNICATIONS REPORT - NOV. 16, 2017
COMMUNICATIONS EXAMPLES
Communications analytics for reporting period August 14 through November 13, 2017.
5,900sessions
1 2 , 0 8 2views
2:06duration
2.05pps
Top Viewed
Top 5 Most Visited#1 Career Seeker Services (24%)#2 Financial Aid (9%)#3 Career Success Plans (8%)#4 Short-term Training (5%)#5 Employer Services (5%)
WEBSITE
DEVICES USED
MEDIA
GOOGLE +
YOUTUBE
1,967 292 3,624 +4% -7% -14%
Earned Media: 13 News Releases 55 print/online/broadcast500+ PSAs Placed Media:19 print ads 410 radio spots (no charge) Facebook: 7 campaigns 24,159 targets reached 1,122 desired actions takenAverage Relevancy: 8 4.6% engagement rate
881 vs. 866 followers
NOV
AUG
35,000 impressions5,662 posts
28,100 impressions5,449 posts
6,252 impressions 210 vs 197 followers
11,958 views/148 hours
#1 CNC Training (37.5 hours)#2 Convincing Dad (23 hours)#3 Phoenix Wood (14 hours)
506photos
95status
LIKESNOV ‘171,365
AUG ‘171,314
487link
Impressions Reach
Average Reach by Post Type
2,144,186 942,232
Average Engagement by Post Type
31 photos
3status
26link
Aug/Nov May/Aug
8%6,400
15%1 4 , 2 0 8
14%2:26
7.5%2.22pps
Analytics No Longer AvailableEngaged Users Viral Reach36,670 29,207
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