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Career Strategies for a Disruptive Age

15 September 2010University of Greenwich

Graduate Career & Job Fair

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Outline

Personal Branding Goal Achieving Strategies Action

First Thing First

What are the words people associate with you and how would others describe you?

What are the attributes and skills associated with you?

Do you know what your personal brand represents?

What is Your Personal Brand?

Personal Branding is about developing an image of yourself that you want to project in everything you do. It’s not about being fake or superficial.

Your personal brand is about your reputation, character and personality and how you strategically manage that combination to help advance your career.

A Personal Brand is nothing more than the public projection of your personality and skills

Creating the Brand Identity – Who are you? What are your Skills? What are your Achievements? What is your Knowledge? What is your Experience? What are you bringing to the table? What is your Unique Selling Point? What can employers get from you that

they can not get from others?

Transferable Skills Communication skill Negotiation skill Accountability skill Problem solving skill Multi-tasking skill Presentation skill Any other?

Social Savvy Expert in Etiquette Master of Ceremonies Mediation Graphic Design Press relations Speech writing Proof reading

Skills Diagnostic Tool To have greater awareness of your soft

skills and to find out more about your employability skills go to:

http://careersadvice.direct.gov.uk/helpwithyourcareer/skills/

The Skills Health Check helps you find out more about:• your personal skills • what you might look for in a workplace • what you enjoy doing including working with

numbers and written information

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Communicating Your Personal Brand to

Employers How do you communicate your personal brand?

The writing: use of words like adapting, organising, leading, co-operating and interpreting

The Visual: How do you dress? Are you professional?

The Verbal: How do you speak? How do you say what you mean? The Key words: Bright, clear, pleasant and simple

Your Internet Reputation (‘NetRep’) Your research – about the company &

industry

CAR

                                                                                 

Goal Achieving Strategies

I keep six honest men (they taught me all I knew). Their names are: What and Why and When. And How and Where and Who. - Rudyard Kipling (1902) – Just So Stories

Identifying Your Career Goals

Questions to consider:

What kind of job are you looking for? What are your career aims i.e. where do you

see yourself in 6 months, 3 years & 5 years?

Where to look for Newspapers Recruitment consultants Specialist publications On-line job sites Contacts Social networking sites Speculative applications Job Centre Job Fairs

Who Can Help?

Trusted Colleagues

Mentors/Coach

Recruitment Agencies

Team Members

Family

Trusted Associates

Friends

YOU

How Write it Down Plan! Plan!! Plan!!! Break it down & Start Small Power of Affirmation (the making of verbal

statements of the desires outcome of your thought process)

Power of Visualisation (your ability to create an imagination of the outcome of your thought process)

1527.05.2006 09.09.2008

Power of Affirmationthe making of verbal statements of the desires outcome of your thought process

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Power of Affirmation & Positive Self-Talk

I, (inset your name) am an honest, intelligent, goal-oriented, organised, responsible, committed and punctual

individual. I am highly motivated, optimistic, enthusiastic, positive,

focused and a self-starter. I am decisive, competent, disciplined, persistent, knowledgeable, creative,

resourceful team player who makes choices. I am an emotional, intelligent, confident believer and an extra-

miller.I am energised, I have great self-control and a healthy self-image, and I manage my self-well. These are the qualities of the winner I was born to be and by using them every

day, I will maintain my momentum and have employment security in a no-job security world. These will also enable me to get more of the things money will buy and more of

the things money won’t buy. I am so happy and grateful that money now comes to me

in increasing quantities through multiple sources on a continuous basis.

It’s tough out there but I continue to be a winner.

Special thanks to Zig Ziglar, Bob Proctor and Phillip Green for inspiring this self-talk

You! You!! You!!!

To be successful in life, love and business you need to have total belief and faith that you can achieve what ever you set your mind too. You and only you can reprogram yourself to Believe.

Believe in your skill Believe in your ability Maintain momentum Never Give Up

Kanya King - Mobo

Bill Gates - Microsoft

Madonna - Music

Oprah Winfrey - TV

Larry Page & Sergey Brin - Google

Steve Jobs - Apple

What Do They Have in Common?

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Take Action Everyday Don’t procrastinate To get a job, complete the application form or

call the agency.     Do something everyday that will take you to

where you are going There are only 527, 040 minutes in a leap year –

utilise it wisely! "A journey of a thousand miles begins with a

single step", but 5,280,000 additional steps require after that first one!  Every day, take one step closer.

As the famous Nike sports logo says just do it!

 

You Got The Power!