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Careers in PR
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COMM 2337 Careers in PR Class 4 Fall 2011 @AndreaGenevieve [email protected] Old PR vs. New PR OLD: PR Pros= Former Journalists NEW: PR Pros= Industry Trained
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Transcript of Careers in PR
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Old PR vs. New PR
OLD: PR Pros= Former Journalists
NEW: PR Pros= Industry Trained
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
How To Become a PR Pro
Suggested training:
• Intro to PR
• PR Campaigns
• PR Research
• PR Writing
• PR and Law
• PR Planning and Management
• PR Internship
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Where Are Jobs?
22.60%
11.70%
6.90%
4.30%
3.10%3%
42%
Firms/Agencies
Corporations
Non-Profits
Freelance
Education
Trade Associations
Government
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Specialty Areas
• Pharmaceutical
• Biotechnology
• Financial services
• Health care
• Media companies
• Information
• Technology and Security
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
What Makes a Good PR Pro
• Writing skills
• Research
• Planning
• Problem Solving
•Business Competence
•Editing
•Organizational
•Creativity
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
10 Skills Employers Want
• Good Writing
• Intelligence
• Cultural literacy
• Ability to recognize a good story
• Media savvy
• Contacts
• Business sense
• Varied communication experiences
• Specialized experiences
• No clichés. Aka “I work really well withpeople.”
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Moving On Up
Executive
Director
Manager
Supervisor
Entry Level
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Money Money Money
• Entry level $36,000
• 5 years $62,000
• 10 years $85,000
• 20 years $120,000
1. Corporate2. Freelance3. Agency4. Trade Association5. Government6. Non Profit7. Education
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Man vs. Woman
• Males make more across the USA
• Males have more experience
• Males choose higher paying areas ofPR
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Internships
• Varied types
• Broad range of skills
• Portfolio pieces
• Recommendations
• Local and national
• Testing the career
• Responsibility
• Recruiting
• Mentorship/professional relationship
COMM 2337
Careers
in PRClass 4
Fall 2011
@AndreaGenevieve
Credits
Andrea Genevieve Michnik
Intro to PR COMM 2337
St. Edwards University- Fall 2011
E-mail: [email protected]
@AndreaGenevieve
All photos protected under Flickr Creative Commons
