Career ToolKit 2015 - LinkedIn and Networking...
Transcript of Career ToolKit 2015 - LinkedIn and Networking...
Boston University Questrom School of BusinessGraduate Academic & Career Development Center
CAREERTOOLKIT
ESSENTIALS
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CONTENTS
► BUILDING A POWERFUL LINKEDIN PROFILE
► USING LINKEDIN FOR MORE THAN JUST CONNECTING WITH PEOPLE
Boston University Questrom School of BusinessGraduate Academic & Career Development Center
The MENU BAR is your dashboard for navigating LinkedIn.
Your PROFILE is your personal ad (similar to your resume) and a collection of keywords that allow you to be more easily found by recruiters. It is essential to update it regularly.
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YOUR LINKEDIN PROFILE
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PROFILE SETTINGS
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BACKGROUND PANORAMA
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HEADSHOT
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HEADLINE
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CUSTOMIZE YOUR URL
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SUMMARY
ALEXANDER CLARK
MAREN PETERSON
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EXPERIENCESEAN SMALLJOANNA GHAZALI
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EDUCATION
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ETC.
► SKILLS
► INTERESTS
► HONORS & AWARDS
► ORGANIZATIONS
► VOLUNTEER WORK
► GROUPS
► FOLLOWING…
• Influencers
• News
• Companies
► SKILLS
► INTERESTS
► HONORS & AWARDS
► ORGANIZATIONS
► VOLUNTEER WORK
► GROUPS
► FOLLOWING…
• Influencers
• News
• Companies
► SKILLS
► INTERESTS
► HONORS & AWARDS
► ORGANIZATIONS
► VOLUNTEER WORK
► GROUPS
► FOLLOWING…
• Influencers
• News
• Companies
► SKILLS
► INTERESTS
► HONORS & AWARDS
► ORGANIZATIONS
► VOLUNTEER WORK
► GROUPS
► FOLLOWING…
• Influencers
• News
• Companies
Boston University Questrom School of BusinessGraduate Academic & Career Development Center
► Your PROFILE should be aligned with the personal branding of your résumé
► Your HEADLINE should define you perfectly, e.g. “Boston University MBA 2018 | NASD Series 7 and 65 | Hedge Funds | Wealth Management”; customize your LinkedIn URL; URL: www.LinkedIn.com/in/YourName
► Use PIPES (uppercase backslash, under the Backspace key) to increase SEO.
► Add a HEADSHOT; profiles with pictures are clicked on 10x more!
► Your SUMMARY is a powerful presentation of “now and future” written in 1st person; who you are and the skills you deliver to your current and future employers.
► Your EXPERIENCE describes your role and the value you contribute to your employers; include one or two of your proudest accomplishments over the past 15 years.
► Get at least 3 RECOMMENDATIONS from previous employers, co-workers and possibly professors, who know you well. Serious recruiters will contact your Recommenders.
► LinkedIn is KEYWORD-ORIENTED. Make sure your most important keywords are repeated in your profile (discretely spread out).
GENERAL PROFILE DO’S
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