Career Opportunities at

X420

Marketing Management

Presented By:Chris Lemmon

Martin Sambusini

Agenda• About Us• History of our company • Our products • Skill sets for an entry level Marketing

Professional• Why Marketing as a career?• Typical Day• Questions

About Us

Chris LemmonAssociate Marketing Manager

Martin SambusiniAssociate Marketing Manager

• Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother

• Pioneer in science-based nutrition for infants and vitamin research

• Acquired by Bristol-Myers in 1967

• Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother

• Pioneer in science-based nutrition for infants and vitamin research

• Acquired by Bristol-Myers in 1967

History

Products100 Brand names marketed in more than 110 countries

Children Nutritionals

•Sustagen•Choco Milk

Children Nutritionals

•Sustagen•Choco Milk

Adult Nutritionals

•Boost•Choice DM•Subdue

Adult Nutritionals

•Boost•Choice DM•Subdue

Infant Formulas(Enfamil Family)

•LIPIL•Nutramigen•ProSobee•Lactofree•Enfacare•Enfamil AR•Pregestimil

Infant Formulas(Enfamil Family)

•LIPIL•Nutramigen•ProSobee•Lactofree•Enfacare•Enfamil AR•Pregestimil

Beginning A Career in Marketing Management

Consumer Medical Marketing

• Adult

• Infant Formula

• Pediatric

• Direct to Consumer

Marketing Career Ladder• Assistant Brand Manager• Associate Brand Manager• Brand Manager• Senior Brand Manager• Director• Executive Level (e.g. Senior Director, Vice President, etc.)

Position ProfileAssistant Marketing Manager

•Expected Areas of Competence•Leadership Behaviors and Themes•Experience Desired•Knowledge Desired•Developmental Value

Expected Areas of Competence

•Participates in the development of the brand/product strategies and tactics.•Participates in developing tools for effective and consistent brand communication to customers. •Participates in the development of relevant methods, tools for market research. •Participates in the development of materials required for launch of new product or line extension. •Conducts cost-benefit analyses on assigned projects when relevant. •Coordinates executional aspects around the development of communication materials. •Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities.

Assistant Brand Manager

Leadership Themes

• Creates and Articulates a Vision• Sets Priorities & Allocates Resources• Drives Innovation through Embracing Diversity

and Change• Takes Accountability & Achieves Results• Develops Self & Others• Sets the Example and thereby Shapes the Culture

Experience Desired• Successful academic experience with a top tier University or

undergraduate degree with relevant business experience.• Experience organizing and prioritizing multiple projects to meet

timelines and budgets.• Experience in working individually or as a team member. • Experience in a time-demanding and dynamic environment.• Experience in using Computer software applications (e.g.

spreadsheets, presentation, word processing).

Knowledge Desired

• Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc).

• Knowledge of general business acumen; e.g. finance, accounting, distribution.

• Knowledge of general business and market trends.

Developmental Value• Build consumer and ethical marketing knowledge• Develop understanding of brand development/ creative process• Develop understanding of market research and market trends • Gain knowledge of MJN financial management and budget

process • Impacting and influencing decisions in a matrix organization

Leadership Development

• Position Profiles• Performance Partnerships• Career Dialogue• 360 Degree Feedback

Why Marketing?

Typical Day

Questions?