career development mba project

download career development mba project

of 55

Transcript of career development mba project

  • 8/18/2019 career development mba project

    1/55

    REASEARCH METHODOLOGY

    Research Methodology is a scientific and systematic way to solve research problems

    researcher has to design his methodology i.e. in addition to the knowledge of methods ortechniques; he has to apply the methodology as well. The methodology may differ from

     problem to problem. In carrying out a survey relating to the research, we should first

    select the problem and study its implications in different areas. !election of the research

     problem should be in line with the researcher interest, chain of thinking and should have

    some direct utility. It should also have practice; feasibility.

    The Research Process

     

    NARAYANA INSTITUTE OF MANAGEMENT Page "

    #efine the problem andresearch ob$ectives.

    #evelop the research plan.

    %ollect the information.

    &naly'e the information.

    (resent the findings.

    Make the decision

  • 8/18/2019 career development mba project

    2/55

      METHODOLOGY OF THE STUDY

    &fter having identified the problem as the effectiveness of %areer (lanning and

    #evelopment programme for the employees of #r Reddys )ab, it was decided to

    conduct a descriptive research to find out the same. !ufficient suitable data collection

    was done. It was decided to under take a personal survey on the issue.

    &s a tool for primary data collection a structured non*disguised questionnaire was

     prepared keeping in mind the ob$ectives of the research.

      & sample of "++ employees from the departments of R-#, &R-#, !#, /%,

    01 and (R2# M&I3T&I3%4.were chosen as sample to be interviewed. The details of

    the employees to be interviewed were taken from the employees register organi'ations

    human resource department. The employees were approached in the working hours and

    interviewed as per the questionnaire. This way the whole of "++ employees were

    interviewed within period of two weeks.

      &fter the completion of the survey the collected data was tabulated, analy'ed,

    interpreted and the percentages were calculated and the main tables were drawn. Then the

    respective bar, pie charts were used to illustrate the data. &nd the final inferences were

    made for each of the question. 5ase on these inferences recommendations were made and

    research was concluded.

    Objective of the stu!

    The ob$ective of the present study is to obtain an insight into the career planning

    and development system of #r.Reddys laboratories.

    To study the opinions of the employees and management regarding this system.

    To understand the e6isting system, its procedure and limitations.

    To identify the areas of improvement and suggest measures.

    "ee for the stu!#

    NARAYANA INSTITUTE OF MANAGEMENT Page 7

  • 8/18/2019 career development mba project

    3/55

    The pro$ect, which has been done, will help the organi'ation immensely in locating any

    drawback in the present system and provides opportunity to implement effective career

     planning and development system.

    Research esi$%#The current research is a #escriptive Research.

    Sa&'(e esi$%#

    #etails of population.

      The study was conducted only conducted only on the officer8non*officer staff of #r

    Reddys lab 1yderabad, consisted of "9:+ employees.

    (opulation frame

      The data was collected from company employees rosters and registers etc.

    !ampling unit

      It represents the total population of officers8 non*officers staff that consists of 9:+

    employees of #r.Reddys lab, 1yderabad. 2ut of which the sample was taken.

     

    !ampling !i'e

    & sample of "++ employees has been selected from officers8 non*officers employees from

    different departments R-#, &R-#, !#, /%, 01 and (R2# M&I3T&I3%4.

    Data co((ectio% source#

    Seco%ar! ata sources#

      The secondary data source used for the study includes company policies,

    te6tbooks.

    • Pri&ar! ata sources#

    The primary data sources used for the study includes a questionnaire and personal

    interviews. & well*structured schedule had been administered for collecting data

    from the employees.

    Data a%a(!sis#

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    4/55

    The data collected through various sources had been analy'ed and interpreted using

    statistical tools like tabulation of data and bar graphs.

    Perio of stu!#

    #uration of the study was "+ weeks.

    Li&itatio%s#

    • #ue to constraints of time and many other resources the study is confined to the

    employees of #r.Reddy )aboratories )td.$eedimetla unit, 1yderabad only.

    • The study is based on the opinions e6pressed where there is a great tendency for

    fluctuations in response and behavior, which can lead to certain distortions.

    • There may be a scope for bias in the response of the employees this may be due to

    various institutional factors, which are out of our study. !o this can be considered

    as suggestive report rather than authenticated one.

    • The questionnaire method carries with it certain inherent limitations, which have

    to be considered.

    • The sample si'e being small could not consider everybodys views, which carries

    with it certain sampling errors.

    • &s the duration of the study was short the opinions of most of the employees have

    not been collected.

    • !ome of the columns being left blank by the employees

    )"DUSTRY PROF)LE

    NARAYANA INSTITUTE OF MANAGEMENT Page =

  • 8/18/2019 career development mba project

    5/55

    The Indian (harmaceutical Industry today is in the front rank of Indias science based

    industries with wide ranging capabilities in the comple6 field of drug manufacture and

    technology. & highly organi'ed sector, the Indian (arma industry is estimated to be worth

    > =.9 billions growing at about :*? percent annually. It ranks very high in the Third

    world, in terms of technology, quality and range of medicines manufactured. @rom simple

    headache pills to sophisticated antibiotics and comple6 cardiac compounds, almost every

    type of medicine is now made indigenously.

    (laying a key role in promoting and sustaining development in the vital field of 

    medicines, Indian (arma Industry boasts of quality producers and may units approved by

    regulatory authorities in A!& and AB. International companies associated with thissector have stimulated, assisted and spearheaded this dynamic development in the past 9<

    years helped to put India on the (harmaceutical map of the world.

    The Indian (harmaceutical sector is highly fragmented with more than 7+,+++ registered

    units. It has e6panded drastically in the last two decades. The leaking 79+ (harmaceutical

    companies control C+D of the market with market leader holding nearly CD of the

    market share. It is an e6tremely fragmented market with severe price competition and

    government price control.

    The pharmaceutical industry in India meets around C+D of the countrys demand for bulk 

    drugs, drug intermediates, pharmaceutical formulations, chemicals, tablets, capsules,

    orals and in$ectibles. There are about 79+ large units and about :+++ small scale units,

    which form the care of the pharmaceutical industry in India including 9 central public

    sector units.4. Therese units produce the complete range of pharmaceutical formulations,

    i.e., medicines ready for consumption by patients and about

  • 8/18/2019 career development mba project

    6/55

    Technology strong and totally self*reliant, the pharmaceutical industry in India has low

    costs of production, low R - # costs, innovative scientific man power, strength of 

    national laboratories and on increasing balance of trade.

    THE GRO*TH SCE"AR)O

    Indias A! >

  • 8/18/2019 career development mba project

    7/55

  • 8/18/2019 career development mba project

    8/55

      #r.Reddys follows the stringiest quality control procedures in its facilities so that its

     products are safe and efficacious and endeavors to go beyond world class standards of

    e6cellence.

      The %ompanys system of values, in which values such as e6cellence and integrity,

    transparency and honesty, collaboration and teamwork are part of the essential #3& of

    the company, ensure that the highest standards of quality are maintained in all its

    activities to delight its customers.

      1armony and !ocial responsibilities are values which #r.Reddys lives by. It is an

    ob$ective to make a difference to the communities, in which the %ompany lives and

    works. 5eing environmentally friendly and implementing sustainable environmental

    controls is part of the commitment.

      !ocial incentives are conducted through the #r.Reddys @oundation for 1uman and

    !ocial #evelopment. The foundation has been successful in developing self*sustainable

    social development models by forging partnerships between funding organisations,

    governmental bodies, companies, business leaders and individuals.

    DR+REDDY,S -)S)O"#

      To become a discovery*led global pharmaceutical company.

    #r.Reddys will achieve this vision by building

      0orkplaces that will attract, energi'e and help retain the finest talent available.

      &n organi'ational culture that is relentlessly focused on the speedy translation of

    scientific discoveries into innovative products that make a significant difference in peoples lives.

      & global marketing organi'ation that understands and responds to the needs of the

    customer.

    NARAYANA INSTITUTE OF MANAGEMENT Page :

  • 8/18/2019 career development mba project

    9/55

    DR+REDDY,S CORE PURPOSE# 

    #R.Reddys %ore (urpose is to help people lead healthier lives.

    DR+REDDY,S -ALUES#

      E.ce((e%c!# They strive for e6cellency in everything we think, say and do.

      /ua(it!# They are dedicated to achieving the highest levels of quality in everything

    they do to delight customers, internal - e6ternal, every time.

      Res'ect for the )%iviua(# They uphold the self esteem and dignity of each other by

    creating an open culture conductive for Ge6pression of views and ideas irrespective of

    hierarchy.

      )%%ovatio% 0 Co%ti%uous Lear%i%$# They create an environment of innovation -

    learning that fosters, in each one of them, a desire to e6cel and willingness to e6periment.

      Co((aboratio% 0 Tea&1or2# They seek opportunities to build relationships and

    leverage knowledge, e6pertise and resources to create greater value across functions,

     businesses and locations.

      Har&o%! 0 Socia( Res'o%sibi(it!# They take utmost care to protect The natural

    environment and serve the communities, in which they live and work.

    Their business practices are guided by the highest ethical standards of truth,

    integrity and transparency.

    NARAYANA INSTITUTE OF MANAGEMENT Page ?

  • 8/18/2019 career development mba project

    10/55

    DR+REDDY,S SOC)AL )")T)AT)-ES# 

    Ge%esis#

      #r.Reddys foundation for 1uman and !ocial #evelopment was founded on "?th

     2ctober "??E out of a social responsibility of #r.Reddy, a scientist and a successful

    entrepreneur.

      #r.Reddys guarantees the core support for the @oundations administrative support

    and core staff e6penses )aboratories apart from a commitment for

  • 8/18/2019 career development mba project

    11/55

    Core Pro$ra&s#

      The core programs of the @oundation include

    %hild and (olice %&(4 (ro$ect.• )ivelihood &dvancement 5usiness !chool )&5!4.

    • !mall Hrants (rogram.

    • %hange Makers %lub.

    • Micro @inance ntrepreneurs M@4 @ellowship supports (rogram.

    DR+REDDY,S STRATEG)C 3US)"ESS U")TS# 

    Their business strategic units are*

    • 5randed @inished #osage.

    • Heneric @inished #osage.

    • 5ulk &ctivities.

    • %ustom %hemicals.

    • 5iotechnology

    • #iagnostics.

    • %ritical care.

    • #iscovery Research.

    3ra%e For&u(atio%#

      The branded formulations business has evolved from an Indian market player to a

    global organi'ation. !tarting with brand on its own formulations, it has grown through

     brand and company acquisitions, a valuable product mi6, distribution strength and

    therapeutic area focus to become one of the countrys largest players.

      The figures from Rs.=.C million in "?:C to Rs.E.+9C million in 7++7. In addition

    alliances and $oint ventures have helped rapidly grow its international operations, which

    NARAYANA INSTITUTE OF MANAGEMENT Page ""

  • 8/18/2019 career development mba project

    12/55

    are key to its move up the value chain; #r.Reddys branded formulations are marketed in

    countries across Russia, )atin &merica, !outh &sia, %hina and &frica.

      &run is a silver medallist, M5& from International Management Institute, 3ew

    #elhi and has a 5achelors degree in %ommerce from !ydenham %ollege of %ommerce

    and conomics, Mumbai.

    &run has attended the uropean Henerics %onferences in )ondon in "??=, "??9

    and "??E, and various &lliance Management (rograms conducted by internationally

    renowned e6perts.

    Mr+ Sau&e% Cha2rabort!#

      Mr. !aumen %hakraborty has over 7+yrs of e6perience in strategic and operational

    aspects of management, as a management consultant, line manager and a 1R facilitator,

    with diverse portfolios such as !enior Manager @inance - &ccounts4 in icher, and ice

    (resident 2perations4 in Techumseh, in previous assignments.

      1e had played a very significant role in the evolution of #r.Reddys havingchampioned a number of world*class human resource initiatives, which helped to

    transform the company into one of the most respected employers in the country and a

    great place to work.

      & member of various industry for including the %II and the 3ational 1R#

     3etwork, !aumen graduated with honours as the Aniversity topper from iswa*5harati

    Aniversity in (hysics, and went on to pursue management from IIM, &hmedabad. 1e

    represented his university in various sports and captained the university football and

    volleyball teams.

     

    DR+REDDY,S M)LESTO"ES#

    NARAYANA INSTITUTE OF MANAGEMENT Page "7

  • 8/18/2019 career development mba project

    13/55

    4556# 7Future Pros'ects8

      &s per 0T2, from the year 7++9, India will grant product patent recognition to

    all new chemical entities 3%4 i.e., bulk drugs developed then onwards. The Indian

    Hovernment, decision to allow "++D foreign direct investment into the drugs and

     pharmaceutical industry is e6pected to aid the growth of contract research in the country.

    Technology transfer to "++D Indian !ubsidiaries of M3% is e6pected only in 7++9.

    Indian pharmaceutical interests in making a mark on the global scene got a boost when

    #r.Reddys licensed two of its anti*diabetic molecules to 3ovo 3ordisk and when

    Ranba6y licensed its 3ovel #rug #elivery !ystem 3##!4 of %iproflo6acin to 5ayer.

    M3%s in India faced the problem of having a very high #(%2 coverage, weakening

    their bottom lines as well as hindering their growth through the launch of new products.#(%2 coverage is e6pected to be diluted further in the near future benefiting the M3%s.

     3ew legislation is also e6pected in the 2T% segment increasing the number of brands in

    the 2ver the %ounter 2T%4 segments. The Indian pharmaceutical industry is also getting

    increasingly in A!.

    4559#

      In this year, Rotary %lub (resents ocational 6cellence award to #r. &n$i Reddy

    for launching Redotil racecadotroil4, the first anti*hypersecretory agent for the

    management of acute diarrhea in India. It also launched #utas for treatment of enlarged

     prostate on &pril "?th.

    455:#

      0ithdraws pediatric dosage of 3imuselide from the market. )aunches Ibuprofen *

    first product under #r.ReddyJs label in the A.!. market.

    4554#

    NARAYANA INSTITUTE OF MANAGEMENT Page "

  • 8/18/2019 career development mba project

    14/55

      #r.ReddyJs makes the first overseas acquisition of 5M! )aboratories )td. &nd

    Meridian 1ealth %are, AB.

    455;#

      2n &pril ""th, #r.ReddyJs becomes the first &sia (acific (harmaceutical

    %ompany, outside Kapan, to list on the 3ew Lork !tock 6change.

      It out licenses #R@ ="9: to 3ovartis for up to A! >99 million up front. It is a

    milestone payment for specific clinical and regulatory endpoints.

    #r.ReddyJs is the first Indian (harmaceutical %ompany to obtain ":+*day

    e6clusive marketing rights for a generic drug in the A! market with the launch of@luo6etine =+mg capsules on &ugust

  • 8/18/2019 career development mba project

    15/55

      Makes H#R issue of A! >=: million when the foundation stone was laid for a

    generic formulations facility to cater to highly regulated markets.

    ;

  • 8/18/2019 career development mba project

    16/55

    Ge%esis#

      #r.ReddyJs @oundation for 1uman and !ocial #evelopment was founded on "?th

    2ctober "??E out of a sense of social responsibility of #r.ReddyJs a scientist and a

    successful entrepreneur.

      #r.ReddyJs guarantees the core support for the @oundations administrative

    support and core staff e6penses )aboratories apart from a commitment for

  • 8/18/2019 career development mba project

    17/55

     $bacavir ulphate $nti /iral  

     $lendronate

    odium0thers  

     $mlodipine

    esylate $nti 1ypertensive  

     $mlodipine

    )aleate $nti 1ypertensive  

     $ripipra2ole $nti Psychotic  

     $tomo#etine 1*% $nti Depressant  

     $torvastatin

    *alcium*ardiovasculars  

     $2ithromycin

    Dihydrate $nti acterial  

    icalutamide 0thers  

    *arisoprodol )uscle Rela#ant  

    *arvedilol $nti 1ypertensive  

    *eleco#ib $nti %nflammatory  

    *etiri2ine 1*% $nti 1istaminic  

    *hlorpheniramine

    )aleate

     $nti 1istaminic  

    *hlor2o#a2one )uscle Rela#ant  

    *initapride &astroprokinetic  

    *iproflo#acin $nti acterial  

    NARAYANA INSTITUTE OF MANAGEMENT Page "C

  • 8/18/2019 career development mba project

    18/55

    *iproflo#acin 1*l $nti acterial  

    *is 3actam 0thers  

    *isapride

    )onohydrate&astroprokinetic  

    *lopidogrel

    isulphate*ardiovasculars  

    *lotrima2ole $nti (ungal  

    Danoflo#acin

    )esylate  $nti acterial 

    De#tromethorphan $nti !ussives  

    De#tromethorphan

    1r  $nti !ussives  

    Diclofenac odium $nti %nflammatory  

    Diltia2em 1*l $nti 1ypertensive  

    Disodium

    Pamidronateone Resorption %nhibitor   

    Dobutamine *ardiovasculars  

    Domperidone $nti +metic  

    Domperidone)aleate

     $nti +metic  

    Donepe2il 1*l Nootropic  

    Do#a2osin

    )esylate $nti 1ypertensive  

    NARAYANA INSTITUTE OF MANAGEMENT Page ":

  • 8/18/2019 career development mba project

    19/55

    Dutasteride  

    +nalapril )aleate $nti 1ypertensive  

    +nalaprilat $nti 1ypertensive  

    +nroflo#acin $nti acterial  

    +scitalopram

    0#alate $nti Depressant  

    +smolol 1*3 $nri $rrhythmic  

    +somepra2ole )g $nti -lcerant  

    +somepra2ole

    Pellets 4.56 $nti -lcerant  

    +thambutol $nti acterial  

    +2etimibe $ntihyperlipoproteinemic  

    (amotidine $nti -lcerant  

    (e#ofenadine 1*3 $nti 1istaminic  

    (inasteride 0thers  

    (lucona2ole $nti (ungal  

    (luo#etine 1*l $nti Depressant  

    &alantamine $nti Psychotic  

    &atiflo#acin $nti acterial  

    &limepiride $nti Diabetic  

    NARAYANA INSTITUTE OF MANAGEMENT Page "?

  • 8/18/2019 career development mba project

    20/55

    %buprofen $nti %nflammatory  

    %rbesartan $nti 1ypertensive  

    %tracona2ole

    Pellets $nti (ungal  

    %tracona2ole

    Poder  $nti (ungal  

    7etocona2ole $nti (ungal  

    7etoprofen $nti %nflammatory  

    7etorolac

    !romethamine $nti %nflammatory  

    3amivudine $nti /iral  

    3amotrigine $nti *onvulsant  

    3ansopra2ole $nti -lcerant  

    3ansopra2ole

    Pellets $nti -lcerant  

    3evetiracetam $nti *onvulsant  

    3evoflo#acin

    1emihydrate8uinolone  

    3omeflo#acin $nti acterial 

    3operamide $nti Diarrheal  

    3oratadine $nti 1istaminic  

    3osartan $nti 1ypertensive  

    NARAYANA INSTITUTE OF MANAGEMENT Page 7+

  • 8/18/2019 career development mba project

    21/55

    Potassium

    )elo#icam $nti %nflammatory  

    )esalamine $nti %nflammatory 

    )ethyl Dopa 1ypotensive  

    )etoprolol

    uccinate $nti 1ypertensive  

    )ontelukast $nti $sthmatic  

    )osapride &astroprokinetic  

    )o#iflo#acin 1*l $nti acterial  

    Napro#en $nti %nflammatory  

    Napro#en odium $nti %nflammatory  

    Naratriptan $nti )igraine  

    Nateglinide $nti Diabetic  

    Nimesulide $nti %nflammatory  

    Ni2atidine $nti -lcerant  

    N)) 9:;)ethyl

     $mino :;)ethyl

    !hio

  • 8/18/2019 career development mba project

    22/55

    0mepra2ole $nti -lcerant  

    0mepra2ole

    )agnesium

     $nti -lcerant  

    0mepra2ole

    Pellets $nti -lcerant  

    0mepra2ole

    odium $nti -lcerant  

    0ndansetron $nti +metic  

    0ndansetron 1*l $nti +metic  

    0rnida2ole $nti %nfective  

    0#apro2in $nti %nflammatory  

    0#caba2apine $nti *onvulsant  

    Pantapra2ole

    odium $nti -lcerant  

    Peflo#acin $nti acterial  

    Pioglita2one 1*l $nti Diabetic  

    Propofol $nesthetic  

    Pyra2inamide $nti acterial  

    8uetiapine

    (umarate $nti Psychotic  

    8uinapril $nti 1ypertensive  

    Rabepra2ole $nti -lcerant  

    NARAYANA INSTITUTE OF MANAGEMENT Page 77

  • 8/18/2019 career development mba project

    23/55

    odium

    Ralo#ifene 1*l $nti 0steoporotic  

    Ramipril $nti 1ypertensive 

    Ranitidine 1*l $nti -lcerant  

    Repaglinide $nti Diabetic  

    Risperidone $nti Psychotic  

    Rivastigmine Nootropic  

    Rofeco#ib $nti %nflammatory  

    Ropinirole 1*% $nti Parkinsonian  

    Rosiglita2one

    )aleate $nti Diabetic  

    Rosuvastatin $nti 3ipemic  

    > %buprofen 0thers  

    albutamol

    ulphate $nti $sthmatic  

    almeterol

    ?inafoateronchodilator   

    etraline 1*3 $nti Depressant  

    ibutramine 1cl 0thers  

    ildenafil *itrate 0thers  

    parflo#acin $nti acterial  

    NARAYANA INSTITUTE OF MANAGEMENT Page 7

  • 8/18/2019 career development mba project

    24/55

    ulfametho#a2ole $nti acterial  

    ulindac $nti %nflammatory  

    umatriptanuccinate  $nti )igraine  

    !adalafil 0thers  

    !amsulosin $nti 1ypertensive  

    !era2osin Dihyd $nti 1ypertensive  

    !era2osin 1*l $nti 1ypertensive  

    !erbinafine 1*l $nti (ungal  

    !erbutaline ulfate ronchodilator   

    !iclopidine 1*l $nti !hrombotic  

    !i2anidine 1*l $nti %nflammatory  

    !olteridone

    !artrate0thers  

    !opiramate $nti *onvulsant  

    !randolapril $nti 1ypertensive  

    !rimethoprim $nti acterial  

    /alsartan $nti 1ypertensive  

    /enlafa#ine 1*% $nti Depressant  

    @aleplon 0thers  

    @iprasidone $nti Psychotic  

    NARAYANA INSTITUTE OF MANAGEMENT Page 7=

  • 8/18/2019 career development mba project

    25/55

    @olpidem !artrate 0thers  

    @onisamide $nti *onvulsant  

    @opiclone 0thers  

    S*OT A%a(!sis

    & !02T analysis stands for strengths, weaknesses opportunities, and Threats and is a

    simple and powerful way to analy'e the companys present marketing situation.

    The !02T &nalysis has been a useful tool for industry. The process of utili'ing the

    !02T approach requires an internal survey of strengths - weaknesses of the programme

    and an e6ternal survey of threats and opportunities.

    Stre%$th#

    • 0hat company does e6ceptionally well

    • 0hat advantages company has

    • 0hat valuable assets and resources company has

    • 0hat do members or customers identify as company strengths

    Co&'a%! Stre%$ths#

    • They have e6cellent product mi6, stringent quality control, a committed marteing,

    manufacturing and R-# team.

    • 5eing the first pharmaceutical company from &sia pacific outside Kapan4 to be

    listed on the 3ew Lork !tock 6change on &pril "", 7++"4 is only one among

    NARAYANA INSTITUTE OF MANAGEMENT Page 79

  • 8/18/2019 career development mba project

    26/55

    them. &nd as always, #r. Reddys chose do it in the most difficult of

    circumstances against widespread skepticism.

    • #r. Reddys started its drug discovery program in "??< to shift Indian industries

    image from being known as Ncopycats to Ninnovators.

    • )everaging on its N)ow cost, high intellect advantage. @oraying into new

    markets and new business. Taking on new challenges and growing stronger and

    more capable. ach failure and each success renewing the sense of purpose and

    helping the company evolve.

    • They are dedicated to achieving the highest levels of quality in everything they do

    to delight customers, internals and e6ternal, every time.

    • They create an environment of innovation and learning that fosters, in each one of 

    them, a desire to e6cel and willingness to e6periment.

    • They have manufacturing units in 1yderabad and Hoa which comply with HM(

    standards laid down by the world health organi'ation.

    *ea2%ess#

    • 0hat could company do better

    • 0hat is company critici'ed for or receive complains about

    • 0here is company vulnerable

    Co&'a%! *ea2%esses

    • )ack of penetrating power with in the state due to insufficient medical

    representatives.

    • )ack of sufficient sponsorship activities.

    NARAYANA INSTITUTE OF MANAGEMENT Page 7E

  • 8/18/2019 career development mba project

    27/55

    • Too many products causing difficulty in brand recall among doctors in the local

    markets.

    • &ttrition rate is high.

    O''ortu%ities

    • 0hat opportunities company know about

    • &re there emerging trends on which company can capitali'e

    Co&'a%! O''ortu%ities

    • In India, the pharma industry will continues to grow with people becoming more

    and more health conscious compared to the scenario e6isting two decades ago.

    • Barnataka and &ndhra (radesh are emerging as ma$or states in pharmaceutical

    manufacturing and marketing. &ndhra (radesh contributes about :D of the

    company countrys e6port turnover. The pharma industry in &ndhra (radesh as

    developed and established a very good reputation in the market for its qualities.

    •  3ow that the government has decided to lay emphasis on R - #, there will be

    good scope for development of pharmaceutical companies.

    Threats

    • &re any of companys weaknesses likely to make with critically vulnerable

    • 0hat e6ternal road locks e6ist that block companys progress

    • &re the competitors or quasi F competitor doing anything different

    • Is there significant change coming in companys member sector

    • Is technology dramatically changing the sector and service to it

    NARAYANA INSTITUTE OF MANAGEMENT Page 7C

  • 8/18/2019 career development mba project

    28/55

    • &re economic conditions effecting companys financial viability

    Co&'a%!,s Threat

    • The top most concern for drug units in &ndhra (radesh and the country today are

    over regulations by the #(%2 rules. Though the government has discussed

    rationali'ing the price control policy, effective steps are yet to be taken to clear

    the problem.

    • 1aving found the pharmaceutical industry profitable many companies are

    entering into it, thereby increasing the competition in the market.

    • (revalence of strong competitor in the market.

    Data a%a(!sis#

    The data collected through various sources had been analy'ed and interpreted using

    statistical tools like tabulation of data and bar graphs.

    Perio of stu!#

    #uration of the study was "+ weeks.

    Li&itatio%s#

    • #ue to constraints of time and many other resources the study is confined to the

    employees of #r.Reddy )aboratories )td.$eedimetla unit, 1yderabad only.

    NARAYANA INSTITUTE OF MANAGEMENT Page 7:

  • 8/18/2019 career development mba project

    29/55

    • The study is based on the opinions e6pressed where there is a great tendency for

    fluctuations in response and behavior, which can lead to certain distortions.

    • There may be a scope for bias in the response of the employees this may be due to

    various institutional factors, which are out of our study. !o this can be considered

    as suggestive report rather than authenticated one.

    • The questionnaire method carries with it certain inherent limitations, which have

    to be considered.

    • The sample si'e being small could not consider everybodys views, which carries

    with it certain sampling errors.

    • &s the duration of the study was short the opinions of most of the employees have

    not been collected.

    • !ome of the columns being left blank by the employees

    )%trouctio% to career '(a%%i%$ 0 eve(o'&e%t#

    Defi%itio% of career It can be defined as Oa sequence of positions occupied by a  person

    during the course of a lifetime+

    )%iviua( versus Or$a%iBatio%a( Pers'ective#

    Or$a%iBatio% career eve(o'&e%t#

    @rom an organi'ation or managerial standpoint, career development involves tracking

    career paths - arranging for Training - #eveloping program so that

    organi'ational needs are fulfilled.

    NARAYANA INSTITUTE OF MANAGEMENT Page 7?

  • 8/18/2019 career development mba project

    30/55

    )%iviua( career eve(o'&e%t

    Individual career development focuses on assisting individuals to identify their ma$or

    career goals and to determine what they need to do to achieve their goals.

    Career Deve(o'&e%t -ersus Perso%%e( Deve(o'&e%t#

    Career Deve(o'&e%t#

    It looks at the long*term career effectiveness and success of organi'ational personnel.

    Perso%%e( Deve(o'&e%t#

    Individuals career development in the organi'ation should be compatible with employee

    training and management development efforts. 5ut a successful career program should

    look toward developing people for the long*term needs of the organi'ation and be capable

    of dealing with the dynamic changes that will take place, over time, in attempting to

    match individual abilities and aspirations with the needs of the organi'ation+

    Pur'ose of career '(a%%i%$ 0eve(o'&e%t#

    The following are the several positive results that can accrue from a well*designed career

    development program

    • E%suri%$ "eee Ta(e%t# career development efforts are consistent with, and a

    natural e6tension of, human resource planning. %hanging staff requirements over

    the intermediate and long term should be identified in human resource planning.

    0orking with individual employee to help them better aligns their needs and

    aspirations with those of the organi'ation will increase the probability that the

    right people will be available to meet the organi'ations changing staffing

    requirements. 

    • Assisti%$ i% attracti%$ a% retai%i%$ 'erso%%e(# out standing employees will

    always be scarce, and they usually find there is considerable competition to secure

    their services. !uch individuals may give may give preference to employers who

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    31/55

    demonstrate a concern for their employees future. &s more and more people seek

     $obs that offer challenge, responsibility, and opportunities for advancement,

    realistic career planning becomes increasingly necessary.

    • E%suri%$ $ro1th o''ortu%ities for a(( e&'(o!ees# ensures that minorities and

    women get opportunities for growth and development. @urthermore, the courts

    frequently are looking at an organi'ations career development efforts with these

    groups in ruling on discrimination suits.

    • Reuces e&'(o!ee frustratio%# &s the educational level of the work force has

    risen, so have its occupational aspirations. %areer counseling can result in more

    realistic, rather than raised, employee e6pectations.

    Career sta$es#

    %areer and life stages are closely related as both are linked to age and cultural norms.

    %areers can be analy'ed based on the career stages. There are five career stages through

    which most of us gone through or will go through.

    • E.'(oratio%# e6ploration is a career stage that usually ends in ones mid twenties

    as one makes the transition from college to work. This stage has the least

    relevance form the organi'ational point of view as it happens prior to

    employment.

    •Estab(ish&e%t# it is a career stage in which one begins to search for work. Itincludes getting ones first $ob. It takes many years to search for a right $ob. The

     problems of this stage include making mistakes, learning from those mistakes and

    assuming increased responsibilities.

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    32/55

    • Micareer Sta$e this stage is marked by a continuous improvement in

     performance, leveling off in performance or the start of deterioration in

     performance. Remaining productive at work is a ma$or challenge of career at this

    stage. !ome employees reach their goals at the early stage and go on to even

    higher heights. These employees are Oclimbers.P Maintenance as another possible

    outcome. These employees are plateaued, not failed. These employees are

    technically competent and no longer as ambitious as the climbers.

    • Late career %areer stages in which one is no longer learning about his or her $ob.

    1e is also not e6pected to trying to do out do his8her levels of performance from

     previous years. This stage is usually a pleasant stage. The employee en$oys

     playing a part of the elder statesperson. the employee can rest on his laurels and

    gain the respect of younger employees

    • Dec(i%e sta$e# This is the final stage of ones career, usually marked by

    retirement+ It is the hard stage for those who have achievements in the earlier

    stages. &fter decades of continuous success and achievements, one has to retire

    form the service.

    Process of Career P(a%%i%$ a% Deve(o'&e%t#

    !teps in %areer (lanning and #evelopment include

    • &nalysis of individual skills, knowledge, abilities, aptitudes etc.

    • &nalysis of career opportunities both within and outside the organi'ation.

    • &nalysis of career demands on the incumbent in terms of skills, knowledge,

    abilities, aptitude etc., and in terms of qualifications, e6perience and training

    received etc.

    • Relating specific $obs to different career opportunities.

    • stablishing realistic goals both short*term and long*term.

    • @ormulating career strategy covering areas of change and ad$ustment.

    • (reparing and implementing action plan including acquiring resources for

    achieving goals.

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    33/55

     

    Ste's )%vo(ve i% Estab(ishi%$ a Career Deve(o'&e%t S!ste&

    There are four steps in establishing a career development system.

    •Ste' ;# "ees# This step involves in the conducting a needs assessment as a

    training programme+

    • Ste' 4# -isio%# The needs of the career system must be linked with the

    interventions. &n ideal career development system known as the vision links

    the needs with the interventions+

    • Ste' :# Actio% '(a%# &n action plan should be formulated in order to achieve

    the vision. The support of the top management should be obtained in this

     process.

    • Ste' 9# Resu(ts# %areer development programme should be integrated with

    the organi'ations on*going employee training and management development

     programmes. The programme should be evaluated from time to time in order

    to revise the programme.

    Li&itatio%s of career '(a%%i%$ a% eve(o'&e%t

    • Dua( Career Fa&i(ies# with the increase in career orientation among women,

    number of female employees is on increase. 0ith this the dual career families

    have also been on increase. %onsequently. 2ne of those family members might

    face the problem of transfer. This has become a complicated problem to

    organi'ations. %onsequently other employees may be at disadvantage.

    • Lo1 Cei(i%$ Careers# some careers do not have scope for much advancement.

    mployees cannot get promotions despite their career plans and development in

    such $obs.

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    34/55

    • Dec(i%i%$ Career O''ortu%ities# career opportunities for certain categories

    reach the declining stage due to the influence of the technological or economic

    factors.

    • @urther, interaction of career issues with the issues of life stages of the employee

    and his family, changing needs of employee throughout his life cycle complicate

    the career issues+

    • Do1%siBi%$De(a!eri%$ a% Careers# business process reengineering,

    technological changes and business environmental factors force the business firms

    to restructure the organi'ation by delay ring and downsi'ing. #ownsi'ing

    activities result in fi6ing some employees, and degrading some other employees.

    These activities necessitate the organi'ation to provide training and to provide

    climate for $ob sharing. 

    Su$$estio%s for Career Deve(o'&e%t#

    • Cha((e%$i%$ i%itia( job Assi$%&e%ts# There is evidence indicating that

    employees who take up initial challenging $obs perform better at later stages.

    • Disse&i%atio% of Career O'tio% )%for&atio% mostly employees lack

    information about career choices8options. The managers identify career paths and

    succession paths. This information should be made available to all employees

    concerned.

    • ob 'ositio%i%$# management should provide $ob information to employees

    through $ob positioning. @or posting the fobs organi'ations can use bulletin board

    displays, company publications, electronic billboards and similar means.

    • Assess&e%t Ce%ter# the assessment centers evaluate the people regarding their

    ability to certain $obs. This technique helps to identify the available skills, abilities

    and knowledge.

    • Career Cou%se(i%$# career counseling helps employees in setting directions,

    reviewing performance, identifying areas for so professional growth. The content

    of career counseling include

    ;+ mployees goals, aspirations and e6pectations with regard to future career,

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    35/55

    4+ The managers views about the future opportunities,

    :+ Identification of employees attempts for self*development.

    • Career Deve(o'&e%t *or2sho's managements should conduct career

    development workshops. Their workshops help for resolving misperceptions.

    ntry workshops help for orientation and sociali'ation activities. Mid career

    workshops help the employees with the same background and length of service.

    )ate*career workshops are helpful for the employees preparing for retirement,

    employees who are frustrated over unfulfilled career goals+

    • Co%ti%ui%$ Eucatio% a% Trai%i%$ continuous education and training help the

    employees to reduce the possibilities for obsolete skills. In fact, continuous

    education and development are highly essential for career planning and

    development. %ompetency*based training approaches are best for career

    development.

    • Perioic ob Cha%$es in the modern business, the (roverb; Orolling stone

    gathers no massP has a little relevance. In fact, the rolling stone gathers mass. The

    technique of $ob rotation helps the employees to acquire the organi'ational

    knowledge, and knowledge about different $obs and departments. Altimately. The

    employee gains confidence of working efficiently under any environment. The

     periodic $ob changes offer diverse and e6panded range of e6periences that the

    future $ob will demand. Thus, this technique prepares the employee for the future

    careers.

    /UEST)O""A)RE

    CAREER PLA"")"G 0 DE-ELOPME"T

     3&M#!IH3&TI23

    ". 1ow long have you worked at company4.

    )ess than 9 yrs 9*"+ yrs "+*"9 yrs More than "9yrs

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    36/55

    7. 2verall, how satisfied are you with the company you work for

    #issatisfied !omewhat#issatisfied

     3eutral !omewhatsatisfied

    !atisfied

  • 8/18/2019 career development mba project

    37/55

    :. I have opportunity for career development within %ompany4.

    !trongly#isagree

    !omewhat#isagree

     3eutral !omewhatagree

    !trongly agree

    ?. I am encouraged to take the initiative in determining my own career development.

    !trongly#isagree

    !omewhat#isagree

     3eutral !omewhatagree

    !trongly agree

    "+. I have a good idea about the career opportunities open to me at %ompany4.

    !trongly#isagree

    !omewhat#isagree

     3eutral !omewhatagree

    !trongly agree

    "". 2verall, how satisfied are you with your career development within %ompany4.

    #issatisfied !omewhat#issatisfied

     3eutral !omewhatsatisfied

    !atisfied

    "7. I have a good opinion on the human resource department in company.

    !trongly#isagree

    !omewhat#isagree

     3eutral !omewhatagree

    !trongly agree

    "

  • 8/18/2019 career development mba project

    38/55

    "E. 0hat is your opinion about the present career planning -development system of thecompany

    2utstanding Hood &verage (oor  

     "C. 0hat are your suggestions for the management regarding effective career planning -development programme

    A"ALYS)S A"D )"TERPRETAT)O"

    "4 Ho1 (o%$ have !ou 1or2e at 7co&'a%!8

    Respondents (ercentage

    )ess than 9 yrs 7C 7CD

    9*"+ yrs 7+ 7+D

    "+*"9 yrs =E =ED

    More than "9 yrs C CD

    T2T&) "++ "++D

    NARAYANA INSTITUTE OF MANAGEMENT Page

  • 8/18/2019 career development mba project

    39/55

  • 8/18/2019 career development mba project

    40/55

    B6

    C6

    E56

    CC6

    :A6

    Very Dissatisfied

    Somewhat

    Dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    )%ter'retatio%#

    Though most of the employees are satisfied with the company they are working,

  • 8/18/2019 career development mba project

    41/55

    B6

    :B6

  • 8/18/2019 career development mba project

    42/55

    !omewhat #isagree 7E 7ED

     3eutral 7" 7"D

    !omewhat &gree =7 =7D

    !trongly &gree "" ""D

    T2T&) "++ "++D

    B6

  • 8/18/2019 career development mba project

    43/55

    !omewhat #isagree 9 9D

     3eutral "= "=D

    !omewhat &gree 9: 9:D

    !trongly &gree 7< 7

  • 8/18/2019 career development mba project

    44/55

    !omewhat #isagree =< =

  • 8/18/2019 career development mba project

    45/55

    !omewhat dissatisfied 7C 7CD

     3eutral 7+ 7+D

    !omewhat satisfied =E =ED

    ery satisfied C CD

    Total "++ "++

    B6

  • 8/18/2019 career development mba project

    46/55

  • 8/18/2019 career development mba project

    47/55

    !trongly #isagree

    !omewhat #isagree

     3eutral

    !omewhat &gree

    !trongly &gree

    T2T&)

  • 8/18/2019 career development mba project

    48/55

  • 8/18/2019 career development mba project

    49/55

    ery dissatisfied

  • 8/18/2019 career development mba project

    50/55

    !trongly #isagree 9 9D

    !omewhat #isagree 9 9D

     3eutral "" ""D

    !omewhat &gree

  • 8/18/2019 career development mba project

    51/55

    Respondents (ercentage

    !trongly #isagree E ED

    !omewhat #isagree + +D

     3eutral E ED

    !omewhat &gree 9< 9

  • 8/18/2019 career development mba project

    52/55

    Reasonably

  • 8/18/2019 career development mba project

    53/55

    "94 *hat is !our o'i%io% about the 'rese%t career '(a%%i%$ 0eve(o'&e%t s!ste& of 

    the co&'a%!

    Respondents (ercentage

    2utstanding "C "CD

    Hood

  • 8/18/2019 career development mba project

    54/55

      SUGGEST)O"S

    • The ob$ectives of career planning - development are not clear to many. 5efore

    career planning is performed the employees should be made aware of all the

    ob$ectives of the career planning - development.

    • mployees should be given opportunity to discuss freely about there career plan.

    • Many of the employees are not happy with the present designations so perhaps the

    management should consider revising it again.

    • Training program for employees should be planned which suits the career

    aspiration of the employee.

    • More efforts are to be made to find the personal competencies of the employees.

    • Interaction secessions are to be planned so that employees discuss freely about

    their problems.

    • @or any organi'ation to grow it is necessary that the fresh people should be

     brought into the organi'ation and $ob rotation should be considered for the

    e6isting employees so that they gain competence in different areas too.

    • %areer planning for employees should be revised at regular intervals depending

    on the employees performance.

    NARAYANA INSTITUTE OF MANAGEMENT Page 9=

  • 8/18/2019 career development mba project

    55/55

      F)"D)"GS

    • mployees putting activities8tasks as goals.

    • 2rgani'ation development is been given more importance than individual

    development.

    • mployees competencies are utili'ed fully by the organi'ation.

    • Most of the employees in this unit have more than "+years of e6perience within

    this unit itself and who so not prefer any kind of transfers to other units, which

    could be an inhibiting factor in their development.

    • Most of the employees are satisfied with their career development in this unit.

    • The company believes in spotting and developing leaders from with in. &nd as a

    first step towards this, they have developed a leadership model. They are now

    integrating talent management, and career and succession planning with the

    )eadership Model, which plays a pivotal role in shaping their 1R practices.

    • They believe that a satisfied employee is in a position to best delight the customer.

    To generate greater employee satisfaction F and service F They have set up a

    centrali'ed mployee !ervices Team !T4 to effectively handle 1R service

    delivery model based on a !&( 1R platform

    • Henuine mistakes are tolerated, intelligent risk*taking is encouraged and people