Career Development For Generation Y
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Transcript of Career Development For Generation Y
Career Development for Career Development for Generation YGeneration Y
Jenni Proctor
http://careerclarity.com.au
The more things change……….The more things change……….
“People resemble their times more than they resemble their parents”
Respect your elders!Respect your elders!
“Interviewed” by friend’s sonDaughter – Gym membership
negotiated for everyone within the corporate office within a week of being in her first professional job
What is a generation?What is a generation?
Traditionally – parent to offspring and considered around 20 years.
Gap between parent and offspring has become more than three decades
Too many changes happening too quickly for this to be valid now
How are generations determined?How are generations determined?
Now determined by Sex! “Cohort of people born within a span of
time in which the trends, technologies and events have significantly shaped them.”
Cycles in birth rates ( eg 223,000 births in Australia in 1965, big rise and fall then 223,000 births in 1979.)
Seem to be relatively consistent across the Western World.
Globalisation means differences between countries are diminished.
Australia's Generations - Australia's Generations - The Definitive Classification The Definitive Classification Description Born Age Pop’n % of Pop
Builders Before 1946
63+ 3.5 m 17%
Boomers 1946 - 1964 44 - 62 5.3m 26%
Generation X
1965 - 1979 29 - 43 4.4m 21.5%
Generation Y
1980 – 1994
14 - 28 4.2m 20.5%
Generation Z
1995 - 2009 Under 14 3.1m 15%
McCrindle Research based on ABS Population 2006
Disputes about Generation YDisputes about Generation Y
Also called Millenials Some studies cut them off at 1990, others
at 1994, and others use the change of century as the marker.
Are these categories just another form of stereotyping? Perhaps generationalising
Mosaic generation – mosaic of cultures, genders and ages
Are they the same as we were?Are they the same as we were?
Similarities of age and stageLive in a different culture of mass
marketing, interactive technology, pop-culture with completely different generational influences.
Global youth cultureDiversity within that youth culture
Generational influences – Generational influences – Baby Boomers (1946 – 1964)Baby Boomers (1946 – 1964) Emerging freedom of the 60s and 70s TV (even in colour!); Portable music “Sit down and shut up” education.......One way flow Free education - Scholarships for teachers Often first generation in family to have a tertiary
education. Teaching was generally very respected by society
and was a “good secure job”. Adaptive and flexible as we coped with all the
changes in technology. Single parent families were not common.
Generational Influences – Generational Influences – Generation X (1965 – 1979)Generation X (1965 – 1979)
Brought up in time of growth within Australia but influenced by extremes:
Experienced the excesses of the 80s but commenced work during the recession of the 90s.
Witnessed Cold War finish but also instability of Stock Market crash and Newcastle earthquake
Hey Hey It’s Saturday and MTV – Popular culture was paramount but passive.
Education was freer, more creative, more discussion based.
Do these generational fads pass?Do these generational fads pass?
Generation X – Changing jobs High disposable income Friendship networks High priority on entertainment
Has remained valid for many years.
Generational Influences – Generational Influences – Generation Y (1980 – 1994)Generation Y (1980 – 1994)
KIPPERS – Kids in Parents’ Pockets Eroding Retirement Savings!
Fickle and self-focused or responding to the economic realities?
Brought up during unprecedented period of growth with aspirational parents.
Communication easy, international, private – Mobile phones and SMS, Internet, “15 minutes of fame”, interactive media
Insecurity of terrorism and US school shootings Learning with many sensory inputs – music, TV,
computer, MSN
What are the main What are the main Generational Influences on Generation Y? Generational Influences on Generation Y?
CommunicationLifestyle Life issues Family issuesFinancial demands including workWorld issues
Features of their livesFeatures of their lives
Helicopter parents Busy, busy, busy – Before school, at
school, after school Personal chauffeurs Special and catered for - TV shows,
products, magazines aimed directly at them
Shuffled between parents Personal achievement at almost any cost
– tutors, coaches, braces.
Choose your own adventureChoose your own adventure
ChoiceViral marketing – Deeply connectedInteractive media – vote on, vote offEveryone is a critic – constructive or
just plain nasty
Generational ProblemsGenerational Problems
Financial pressure – home ownership, casual workforce
Education debtTerrorismCost of sustaining a high
consumption lifestyle
Generation Y skillsGeneration Y skills
Leadership skills (not out-front leadership)
Technology skillsAccess new trends and movementsTeam workMulti-tasking, multiple stimuli
Technology ImpactsTechnology Impacts
Constantly connected 24/7What’s privacy? Living out Andy
Warhol’s prediction: MSN, MySpace, Bebo, Gossip Girl, Idol etc. Photos, intimate details shared with many.
Impatient and expect instantaneous results
What do they value?What do they value? Input, feedback and
mentoring Flexibility and social
environment Lifestyle and work/life
balance Diversity and transparency Freshness in content and
style Creativity valued and
remembered
Experiencing, participation, interaction - Kinesthetic learners (52%),
- Visual learners (48%) “Post-literate” generation (perhaps
multi-literate) who best learn from activities, stories, humour, roleplay, music, visual aids.
Peer opinions
McCrindle Research
What do they respond badly to?What do they respond badly to?
MicromanagementBeing expected to conform to old
stylesMarketing that is slick, glossy and
insincereSterility, lifelessnessTheory, data and statisticsOut of date practices or rules
What do they want?What do they want?
Leadership with integrity and honesty
Challenge and growthWorking with friendsFunRespectFlexibility
(Claire Raines, Managing Millenials – www.generationsatwork.com)
Hays Recruitment SurveyHays Recruitment Survey
Generation Y Risk takers in work
environment -60% Career No. 1 priority Career means
freedom to achieve a fulfilled and meaningful work life
2% - job for life
Other generations 40% will take
career risk Health No. 1
priority Career is their
investment in their financial future.
12% - job for life
What is being done at work?What is being done at work?
Fun! Fun Fridays - Funky Fridays - Free dress Fridays – Celebrations – Team social activities eg bare foot bowls
Team challenges / Shared goals Mentoring programs Team valued, supported, given recognition Holistic - Competence + culture & character Benefits for their private life (eg gym
membership)
Implications for career developmentImplications for career development
Willing to do shorter courses to save money, time and gain flexibility and advantages of smaller institutions eg mentoring
Willing to research courses to get what they want
Work-life balance is highly valuedMay be aware of skills shortages
Your challenge……………Your challenge……………
How can we tailor our approach to Career Development to meet the needs of Generation Y?
Brand imageMarketingTechnologyInteractions and expectationsContent