CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!
Transcript of CardJet Card Printer/Encoders Printing professional-looking plastic cards is now inkjet-easy!
CardJet Card Printer/Encoders
Printing professional-looking plastic Printing professional-looking plastic cards is now inkjet-easy!cards is now inkjet-easy!
CardJet Card Printer/Encoders
Professional Series CardJet™ 410 – MSRP: $1,595 Persona® Series CardJet C7 – MSRP: $1,295
CardJet Card Printer/Encoders
• Market Opportunity• Product Positioning• Customer Profile• CardJet vs. Cut-and-Paste• CardJet vs. Entry-Level Dye-Sub
• Product Features • Printer Comparison• Competitive Comparisons• Marketing Initiatives
AgendaAgenda
CardJet Card Printer/Encoders
Inkjet technology provides an affordable, reliable, easy-to-use solution for entry-level customers who want a
durable, tamper-resistant, professional-looking card.
CardJet Card Printer/Encoders
DTC500 Series
Persona
DTC525-LC
HDP820
Product PositioningProduct Positioning
CardJet
- Integration
- Security
- Durability
- Functionality
- Price
Only about 30% of the cut-and-paste/
Polaroid/Teslin market has graduated to digital imaging.
CardJet Card Printer/Encoders
Customer Category
Major BenefitsWhy Will They Want CardJet?
Key Benefits
Libraries • Identification• Data Tracking• Branding/Marketing
• Professional Images and Design• Quiet Operation• Bar Codes and/or Magnetic Stripes• Virtually Maintenance-Free
• Secure and Professional • Stored Database Records• Minimal Operator Training• Minimal Maintenance Expense
Education • Student ID • Faculty ID• Lunch Programs• Library Programs
• Ease-of-use• More Secure, Durable Card• Professional-looking Card
• Reduces Operator Learning Curve• Reliable – Less Maintenance • Economic Price
Small-to- Medium-Sized Businesses and Government
• Visual Security• Access Control• Marketing
• Ease-of-use• Virtually No Maintenance• Reliability• Card Durability • Professional Image
• Secure Image• Reduces Operator Learning Curve• Reliable – Less Maintenance• Economic Price
Cut-and-Paste System Users
• Visual Security• Multiple Operators
• Ease-of-use• Database Records• Professional-looking Card• Reliability• Comparable Price
• Reduces Operator Learning Curve• Digital Images and Storage• Reliable – Less Maintenance• Lower Cost Entry
Market Opportunity
Common Applications
CardJet Card Printer/Encoders
• Inkjet – familiar, widely accepted technology
• Recognizable co-branding – HP and PPG
• Over-the-edge printing for high quality, professional-looking cards
• Ink bonds instantly for:• Excellent card durability• Reduced risk of altering information
on the printed card
Market Opportunity Against Market Opportunity Against Cut-and-Paste SystemsCut-and-Paste Systems
CardJet Card Printer/Encoders
• Automated, one-step process:• Fast card production • Fewer errors
• Card cost less than cut-and-paste badges
• SmartLoadTM Card and Ink Cartridges:
• Pre-loaded• Drop in• One-way loading
Market Opportunity Against Market Opportunity Against Cut-and-Paste SystemsCut-and-Paste Systems
CardJet Card Printer/Encoders
• PC monitor displays:• Low ink• Number of images remaining in ink
cartridges• Cards out
• Ideal for installations with multiple printer operators – minimal training required
• Virtually maintenance-free – less downtime
Market Opportunity Against Market Opportunity Against Cut-and-Paste SystemsCut-and-Paste Systems
CardJet Card Printer/Encoders
• Inkjet – familiar, widely accepted technology
• Recognizable co-branding – HP and PPG
• Over-the-edge printing:• Tamper-resistant cards• Professional-looking cards
• Virtually maintenance-free:• No expensive printheads to replace• No cleaning mechanisms to maintain
Market Opportunity Against Market Opportunity Against Entry-Level Dye-Sub SystemsEntry-Level Dye-Sub Systems
CardJet Card Printer/Encoders
• Ink bonds instantly with specially formulated cards:
• More durable cards • Cards resistant to cracking
• Cards and inks sealed in easy-to-handle cartridges – unlike dye-sub ribbons and PVC cards
• Inkjet technology = high reliability• Ideal for installations with multiple
printer operators – minimal training required
Market Opportunity Against Market Opportunity Against Entry-Level Dye-Sub SystemsEntry-Level Dye-Sub Systems
CardJet Card Printer/Encoders
• Affordable, easy-to-use alternative for entry-level dye-sub users
• SmartLoad Card and Ink Cartridges:• Pre-loaded• Drop in• One-way loading
• Whisper-quiet – perfect for office area • PC monitor displays:
• Low ink• Number of images remaining in ink cartridges• Cards out
Market Opportunity Against Market Opportunity Against Entry-Level Dye-Sub SystemsEntry-Level Dye-Sub Systems
CardJet Card Printer/Encoders
• Unprecedented ease of use• Virtually maintenance-free• Bi-directional, on-screen messaging,
USB only• 600 dpi print quality • Over-the-edge printing• Intuitive LED function• CR-80, single-sided printing
Printer FeaturesPrinter Features
CardJet Card Printer/Encoders
• 3 print speeds/qualities: • Fast – 26 seconds per print• Normal – 42 seconds per print• Best – 76 seconds per print
• Whisper-quiet HP print engine• Ink bonds instantly with specially
formulated cards; excellent card durability
• Field-installable magnetic encoder option
FeaturesPrinter FeaturesPrinter Features
CardJet Card Printer/Encoders
.
Printer FeaturesPrinter Features
• Quick Start Guide
CardJet Card Printer/Encoders
• Pre-loaded, SmartLoad Card Cartridge
• 100-count (CardJet 410)• 50-count (CardJet C7)• Drops in easily• One-way loading• Notifies user when cards are out• Non-refillable• Available with or without hi-co magnetic stripe
Supply FeaturesSupply Features
CardJet Card Printer/Encoders
• SmartLoad Color Ink Cartridges• Prints 300 images (CardJet 410)• Prints 250 images (Persona C7)• Intelligent, “one-way,” snap-in loading• Monitors prints remaining• Notifies user when ink is low or out• Non-refillable• 12-month warranty (date code on cartridge)
Supply FeaturesSupply Features
CardJet Card Printer/Encoders
• Easiest card printer to use, industry-wide
• Virtually maintenance-free• Widely accepted print
technology• Profitable consumables
Feature ReviewFeature Review
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Image Color Tab• Image Color Control
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Image Color• Print in Grayscale
Produces print in gray for black and white photo quality
• Infrared Bar Codes Prints black within the image using the black pen for bar codes that are infrared-compatible
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Card• Card Size and Orientation
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Card• Print Quality
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Driver Tabs• Print Quality
Best Normal Fast
CardJet Card Printer/Encoders
Driver FeaturesDriver Features
Print Supplies Tab• For each “Clean Ink Cartridge
Nozzle” activated from the driver, Prints Remaining on the color and the black pens will decrement one.
• Convenient display of reorder information
CardJet Card Printer/Encoders
Printer ComparisonPrinter Comparison
CardJet 410 CardJet C7
Price $1,595 $1,295
Cost Per Card $1.11/image $1.61/image
Warranty 1 Year 1 Year
Distribution Program Professional Series Persona Series
Color Images Per Ink Cartridge
300 250
Magnetic EncoderYes -
Field Upgrade Option Yes -
Field Upgrade Option
Card Cartridge 100 cards 50 cards
CardJet Card Printer/Encoders
Dye-Sublimation ComparisonDye-Sublimation Comparison
CardJet C7
CardJet 410
PersonaC11
Datacard SP35
Eltron P210
Evolis Pebble
MSRP $1,295 $1,595 $1,895 $2,195 $2,195 $2,295
Color Images per Roll/Cartridge
250 300 250 500 100 200
Magnetic EncodingYes - Field Upgrade
Yes - Field Upgrade
YesYes - Field Upgrade
Yes Yes
Print Speeds(cards per hour)
163 163 120 120 120 140
Over-the-Edge Printing Yes Yes No No No No
Consumable Loading Cartridge Cartridge Manual ManualManual Cards/
Ribbon CartridgeManual
Input Hopper/ Card Cartridge
50 cards 100 cards 45 cards 100 cards 50 cards 100 cards
CardJet Card Printer/Encoders
Dealer Profitability ComparisonDealer Profitability Comparison
CardJet C7
CardJet 410
Eltron P210
Persona C11
Evolis Pebble
DatacardSP35
MSRP (Printer and Supplies
for 500 Cards)$2,135 $2,535 $2,445 $2,145 $2,545 $2,445
Dealer Cost (25% Discount)
$1,601 $1,901 $1,834 $1,609 $1,909 $1,834
Gross Revenue $534 $634 $611 $536 $636 $611
Service, Maintenance and Support Expense
$50 $50 $150 $150 $150 $150
Total Revenue $484 $584 $461 $386 $486 $461
Margin % 30% 31% 25% 24% 25% 25%
CardJet Card Printer/Encoders
$0
$50
$100
$150
$200
$250
$300
$350
$400
Year 2002 Year 2003 Year 2004 Year 2005
Polaroid has a $400 million market declining at 5-7% annually
Market OpportunityMarket Opportunity
CardJet Card Printer/Encoders
• Package CardJet with software, camera, supplies and accessories for a complete system:
• No waiting for film to develop• No die-cutting• No lamination• Records stored in database – easy
card replacement• Multiple photos taken before card is
printed – no wasted film• CardJet system priced under entry-
level dye-sub system pricing
Market OpportunityMarket Opportunity
CardJet Card Printer/Encoders
Cut-and-Paste ComparisonCut-and-Paste Comparison
CardJet 410
CardJet C7
Polaroid ID
100
GBC 2100
Polaroid
System 75
MSRP $1,595 $1,295 $1,789 $1,427 $3,695
System Components Printer Printer
Film-based Camera,
Laminator, Die Cutter
Film-based Camera,
Laminator, Die Cutter
Printer, Camera, Software
Cost Per Card $1.11 $1.61$1.30-$2.25
$1.30-$2.25Roughly
$0.50
Printing Technology Digital InkJet Digital InkJet Film-based Film-basedDigital Dye-Sublimation
Database Functionality Yes - If
packaged with software
Yes - If packaged
with softwareNo No Yes
Card Durability Medium Medium Low Low Low
Card Security Medium Medium Low Low Medium
Operator Learning Curve Low Low Low Low Medium
CardJet Card Printer/Encoders
$1,789$1,499 $1,427 $1,662
$1,295$1,595
$0
$1,000
$2,000
IDBadge.com - Polaroid ID-100
OfficeMax.com - Polaroid ID Camera Kit
Staples.com - GBC 2100 Photo ID Camera System
OfficeZone.com - APC-2 Polaroid ID Camera (no lam or die cutter)
Persona CardJet C7 Printer/Encoder
FARGO CardJet 410 Printer/Encoder
Competition – Competition – Printer and System Pricing Printer and System Pricing
CardJet Card Printer/Encoders
$1.61$1.11
$2.07
$1.37 $1.42$1.72
0
1
2
3
Persona CardJet C7 - 50 Cards
FARGO CardJet 410 - 100 Cards
Staples.com - Polaroid 669 Color film 20 exp./Ibico pouches
Laminatorwarehouse.com - Polacolor ID UV film/Butterfly pouches
OfficeDepot.com - Polacolor ID UV film/Ibico pouches
OfficeDepot.com - Polaroid 669 Color film/Ibico pouches
Competition – Competition – Printed Card Pricing Printed Card Pricing
CardJet Card Printer/Encoders
• Develop mailing list of past cut-and-paste customers from your database
• Identify target lists of vertical markets:• K-12 schools• 2-year vocational colleges• Community colleges• Local government• Companies less than 1000 employees• Manufacturers
• Contact previous leads/inquiries requiring a lower entry-level system price
Marketing SuggestionsMarketing Suggestions
CardJet Card Printer/Encoders
• Create sales efforts – smaller companies not yet invested in either cut-and-paste or digital ID systems
• Contact regional office supply catalog organization for ad placement
• Build Internet presence through your Web site
FARGO is available to assist your efforts!
Marketing SuggestionsMarketing Suggestions
CardJet Card Printer/Encoders
• Easiest card printer to use, industry-wide
• Virtually maintenance-free• Widely accepted print
technology• Profitable consumables
Feature ReviewFeature Review
CardJet Card Printer/Encoders
Printing professional-looking plastic Printing professional-looking plastic cards is now inkjet-easy!cards is now inkjet-easy!