Card linked offer big data in financial service -latest
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Transcript of Card linked offer big data in financial service -latest
Jennifer Ko, Jenny Quach, David Tamayo, ShinichiroYamamoto
Card Linked OffersBig data in Financial Services
Outline• Big Data Relationship with Financial
Institutions• Card Linked Offers • Competitive Landscape• Company Comparison • Freemonee• Freemonee G2M Strategy• Conclusion
What is Card Linked Offers ?
Card Linked Offers are shopping deals linked to the credit and debit cards consumers already have, use and value
Why Card Linked Offers ?
http://www.baypayforum.com/opinions/entry/card-linked-offer-clo-solutions-a-peek
Categorized by RelationshipBank to Consumer Contact Webpage to Consumer
ContactRetailer to Consumer
Contact
Bank to Consumer Notifications
• Offers based on transaction history of consumer• Offer notification sent from banks to
consumer
Competitors Comparison
Company Banks Merchants Cardholders
Cardlytics 400 4000 Potential: 220 million35 million cardholders
Cartera Commerce 200 2000 - 3000 Potential: 150 million65 million cardholders
Edo Interactive 200 1000 Potential: 200 million
FreeMonee 4 100 Potential: 40 million165,000 cardholders
Competitors Comparison
Company Merchant Interface Refund Time Offer Type
Cardlytics No End of month General offer based on category
Cartera Commerce Yes
A few weeks after
transactionGeneral offer based on
category
Edo Interactive No, but charges only profitable campaigns Immediate Merchant determined
offer
FreeMonee No 2 - 3 Business days
Personalized off based on spending habits
FreeMonee
• Better technology, more customized offers• Gift Underwriting Engine - patent pending• Money back sooner than competitors• Shorter expiration for offers, sense of urgency
to use offer
Freemonee G2M Strategy
• Focus on forming relationships with big banks ( Platform strategy)
• Acquire strong portfolio of merchants• Gamification to motivate customers • Open Innovation among partners
Conclusion
• Awareness of S-Curve and disruptive technology
• Open Innovation with partners• Confidentiality of customer information
Groupon
Card linked offer?
Webpage to Consumer
• Offers not based on consumer history• Login required• Desired offer is selected and loaded onto
the card
Credit Card Company Offers
• Rewards programs and cash back offered by banks and credit card companies
Key Issues
• Market• Market Size & Trends• Customers (Segmentation)• Channel (Partnership)• G2M Strategy
• Product/Service• Technology ( Predictive Analysis)
• Challenges