Carbonated Drink and Menthol Chewy Dragee Mixture as Alternative Rocket Launcher
Carbonated drink presentation
13
CARBONATED DRINK INDUSTRY IN INDIA Group member: M.Asad Ghazali Ikram ullah Kakar Farrukh Kazimi Kiran Rehman
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Transcript of Carbonated drink presentation
CARBONATED DRINK INDUSTRY IN INDIA
Group member:M.Asad Ghazali
Ikram ullah KakarFarrukh KazimiKiran Rehman
INTRODUCTION Industry Highlights:
Global Soft Drink Industry – $310Billion(2015 Expected) Indian Beverage Industry – $230 Million of the $65Billion Food
Industry Current Growth Rate: 15% & Expected Rate: 16-17%
TARGET MARKETGENDER YOUTH (male & female)
AGE All 18 + MAN AND WOMAN (mainly youth)
SOCIAL ECONOMIC CLASS Middle class Lower middle class
MARKET SHARE
FIVE FORCES MODEL OF COMPETION
Threat of New Entrants/ Entry BarriersFactors HUF
AMUFA
Neutral MFA HFA comment
Economies of scaleCapital require redAccess to distribution channelsExpected retaliationDifferentiationBrand LoyaltyExperience CurveGovt. Action
small
Low
Ample
LowLow
Low
InsignificantLow
2.5
3
3
3
3
4
4
4
large
High
Restricted
High High
High
Significanthigh
3.3125
Threat Of Substitute Product
Factors HUFA
MUFA N MFA HFA Comment
Threat of Obsolescence of Industry’s productAggressiveness of substitute products in promotionSwitching CostPerceived price/ value
Hi
Hi
Low
Hi
2
3
3
3
Low
Low
High
Low
2.75
Power of SupplierFactors HUF
AMUFA N MFA HFA commen
t# of important SuppliersSwitching cost
Availability of substitutesThreat of forward integrationImportance of Buyer industry to supplier’s profitQuantity purchased by the industry of supplier’s product Suppliers product an important input to the buyer’s business
Few
High
low High
small
low
Highly Important
12
3
3
3
3
3
Many
Low
high Low
large
High
Less important
2.571
Power Of BuyerFactors HUFA MUFA N MFA HFA Comment
Number of Important buyersThreat of Backward integrationProduct suppliedSwitching cost% of buyer’s costProfit earned by buyerImportance to final quality of buyers Pr.
Few
High
Commodity
lowHigh
Low
High
2
2
2
2.5
3
4
4
Many
Low
Specialty
highLow
High
low
2.785
Competitive RivalryFactors HU
FAMUFA
Neutral
MFA HFA
Comment
Composition of CompetitorsMkt. Growth rateScope of competitionFixed storage CostCapacity Increase
Degree of differentiation
Strategic Stake
Equal Size SlowGlobal
High
Large
Commodity
High
2
2
2
2
2.53
3
Unequal SizeHighDomesticLow
Small
High
Low
2.3575
Exit Barriers
Exit BarriersFactors HUA MUA Neutr
alMA HA Comments
Specialized AssetsFixed Cost of ExitStrategic interrelationshipGovernment Barriers
Hi
Hi
Hi
Hi
12
3
4
LOW
Low
Low
Low
2.5
Overall Industry attractiveness
Factors Unfavorable
Neutral Favorable
Entry BarriersExit BarriersRivalry among existing firmsPower of buyersPower of SuppliersThreat of substitutes
2.3575
2.571
2.53.3125
2.785
2.75
=2.682
conclusion
