Carbon Credits Presentation
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Transcript of Carbon Credits Presentation
![Page 1: Carbon Credits Presentation](https://reader033.fdocuments.us/reader033/viewer/2022061220/54bc51364a79597d4d8b4644/html5/thumbnails/1.jpg)
CARBON CREDITS
When a worthwhile cause becomes a fad
Flux Trends Analysis
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GLOBAL WARMINGSuddenly there’s a lot of noise for the cause
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…AND FOR GOOD REASON
Something strange is obviously going on
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2007 - THE YEAR OF THE CAUSE
• The 20th century was all about industrialisation and technological advancement
• The 21st century will be all about minimizing its effects
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CARBON CREDITINGA NEW CURRENCY
SO WHAT EXACTLY IS A CARBON CREDIT?
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A BRAND NEW CORPORATE GAME
• New marketing opportunities.
• A new chain of supply and demand.
• New ways to pass the buck.
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SELLING THE CONCEPT ONTO CONSUMERS
…as a new kind of shopping experience
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BUT IS IT JUST A QUICK FIX?
How long will it take to
rebalance the situation?
…and can the damage be reversed?
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…AND BOY IS THERE AN AWARENESS
•Al Gore and his inconvenient truth•Hollywood and politics fuse•Celebrities go green
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THE TRICKLE DOWN EFFECT
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…BUT WAIT THERE’S MORE
The worthwhile cause gets a sexy spin
…and a little distracted.
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…AND THEN IT ALL GOES
A BIT PEAR SHAPED
• Confessing your eco sins
• Dying for the cause
• Using plastic to promote green
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ISN’T “GREEN CONSUMERISM” A CONTRADICTION IN TERMS?
If you really want to help, try “Freeganism”
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CAN WE REALLY MAKE A DIFFERENCE?
Isn’t recycling just a drop in the ocean?
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WHO’S RESPONSIBILITY IS IT ANYWAY?
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THE NAY SAYERS
• GEORGE BUSH
• THE EVOLUTIONISTS
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…and then there’s the problem with the cows
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GOING GREEN IS NOT NEW
• Prince Charles• Katherine
Hammnet• Al Gore
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NEW INFORMATION…OR JUST BETTER PACKAGING?
Thenandnow
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A FORK IN THE ROAD Humanity in a mid-life crisis
The dharmas vs
the dramas
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LET’S NOT LOSE SIGHT OF WHAT THE CAUSE IS REALLY ALL ABOUT
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CARBON CREDITS WHEN A WORTHWHILE CAUSE BECOMES A
FAD
A FLUX TRENDS OBSERVATION.