Carat Media NewsLetter 756 Report
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Transcript of Carat Media NewsLetter 756 Report
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8/11/2019 Carat Media NewsLetter 756 Report
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Media Report
15
() Reach+
Follow
Me!
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App
The New York Times(2014/08/17)(2014/08/31)http://www.summitdata.com/
Oculus VRGoogle
Nest360
http://dealbook.nytimes.com/2014/08/17/in-silicon-valley-mergers-must-meet-the-toothbrush-test/http://www.cna.com.tw/news/afe/201408310203-1.aspxhttp://www.cna.com.tw/news/afe/201408310203-1.aspxhttp://www.cna.com.tw/news/afe/201408310203-1.aspxhttp://www.cna.com.tw/news/afe/201408310203-1.aspxhttp://dealbook.nytimes.com/2014/08/17/in-silicon-valley-mergers-must-meet-the-toothbrush-test/ -
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2013
FIND2013
Herbert
A. Simon1970
2016
http://www.cdnews.com.tw/cdnews_site/docDetail.jsp?coluid=130&docid=102782179&page=2http://www.cdnews.com.tw/cdnews_site/docDetail.jsp?coluid=130&docid=102782179&page=2 -
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2049201118.74201416.83
244
14%
59.89%
(cord cutter)
(CNNIC)201212.5%
20131.530.8%
Nielsen MI & LITA20~49
5
10
15
20
2009H1 2010H1 2011H1 2012H1 2013H1 2014H1
15-24 25-34 35-44 45-54 55+
+ 9%
- 4%
- 12%
- 13%
- 16%
T
VR%
Nielsen Arianna
16.83
18.74
2014H1201320122011
http://cir.ca/news/cord-cutters-on-the-risehttps://www.cnnic.net.cn/hlwfzyj/hlwxzbg/spbg/201406/P020140609392906022556.pdfhttps://www.cnnic.net.cn/hlwfzyj/hlwxzbg/spbg/201406/P020140609392906022556.pdfhttp://cir.ca/news/cord-cutters-on-the-rise -
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CCS Taiwan201227%201441%
5564
38%
(prime time)
47
41
39
39
38
15-24 25-34 35-44 45-54 55-64
14%
20%
33%
41%
5% 7%
23%
27%
++
2014 2012
() ()
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(reach)(frequency)30%~50%
Reach%
GRP
Nielsen
http://www.economist.com/news/business/21601558-media-firms-are-making-big-bets-online-video-still-untested-medium-newtubehttp://www.economist.com/news/business/21601558-media-firms-are-making-big-bets-online-video-still-untested-medium-newtubehttp://www.economist.com/news/business/21601558-media-firms-are-making-big-bets-online-video-still-untested-medium-newtube -
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(GRP, Gross Rating Point)(Reach)
OTV Practice Leader
Reach(OTV, online TV)
Step out
5
(DMA)2013
(94.1%)201466.2%R+
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[]
(Ipsos)
(39%)(45%)
(19%)
264
34%
62%
67%
19% 39% 45%
+15
+23+22 36%
27% 26%29%
50%
34%
40%
34%
42%38% 40%
41%
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Nielsen201315.9%4
EE
Nielsen15-29
60%
3.5
0
2
4
15-29
25-39
15-29
25-39
15-29
25-39
15-29
25-39
15-29
25-39
15-29
25-39
(
/
)
Nielsen Media Index
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1.
A
+++
15%
9%4%
2%
CCS Planner TA:25-39
2.
B
++
8%4%
4%
CCS Planner TA:30-54
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)
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