Carat Media NewsLetter 728 Report
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Transcript of Carat Media NewsLetter 728 Report
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8/12/2019 Carat Media NewsLetter 728 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 728
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2014()
OOHOut-of-Home Trend
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201315.9%41.6
(mobile)/
/2014
1.
2.
3. DOOH
4.
5.
6.
7.
8.
9.
10. Big Data
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201324.1%26.6
6%
1.
500
2009YouBike5,500162
20
Samsonite()
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1.
2.
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1998
3DIMAX 3D4DX
APP
TA
20-29200948%
41%30-3917%24%40-499%12%
2.
2013APP
APPAPP
Cineplex20143
TimePlay APP
APPYoutube
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1. 20-29
2. 30-3940-49
/
3.
4. App
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(Digital out-of-home)
DOOHDOOH
DOOHDOOH
(Multi-Screen)DOOH
DOOHTVC
3. DOOH
2013
TVC
9
Keep in Touch 9
9
SOGO/
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1.
2.
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60%
201337.3%
(connected consumer)
(/)(/APP)
/(O2O)
4.
Menexpert
ATT 4 Fun
ATT 4 FUN
LED
QR code
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1.
2. (Mobile Friendly)
3. (owned media)App
/
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(User Generate Content)
show
12flickrtag
5.
App
Facebook
Aday.org
732012108284
85,000
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1.
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Pioneering Out-of-Home
( Posterscope )
26672002
(Out-of-Home Communications)
( Posterscope )
( Posterscope )HyperspaceOOH 3.0
20122013
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
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(02) 2717-5238 ext.9285
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