Car Throttle - Innovation Date - Nov 13 Presentation
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Transcript of Car Throttle - Innovation Date - Nov 13 Presentation
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The Internet’s Car Community
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“TopGear for the Facebook generation”
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YouTube Website Facebook
6708001,1001,3701,4501,5501,6452,4503,4608,000290,000351,000445,000511,750
Oct 13Current growth
Jun 12Pre-seed round
Our growthForecast to reach 5M users per month by end 2013
1 million monthly unique users 3 million monthly pageviews (website)
Social engagement
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Our total reach is 2x larger vs. TopGear
Our Pages400,000
TopGear200,000
# talking about us on Facebook Our Facebook pages (growth/mo)
140k fans
560k fans
20%
10%CAR MEMES
145k fans 10%
Our content goes viral
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Supersharer audience who socially distribute our content
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15000
30000
45000
60000Facebook shares
Trend
Oct 13Current growth
Aug 12Pre-seed round
Case Study: Ford
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We ran a campaign with Ford’s Zetec S resulting in 100k views
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The resultsOver 100,000 views and key 18-24 demographic reached
Example 1 - Ticking Timebomb: Ford Fiesta EcoBoost Review
Example 2 - 10 Reasons Why You Should Become A Van Driver
11,000 views (86% likes)
24 commentsHighest voted: “economy just kicked in yo!”
17,928 people reached, 23 likes, 6 comments
32,295 views (96% likes)
74 commentsComments: “I want a Transit SSV but I’m stuck in the USA. UK gets the better Fords. Focus RS <3”
109,800 people reached, 212 likes, 65 comments
Case Study: Vroom
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Achieved #1 ranking in 10 App Stores worldwide
Brands we’ve worked with
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Car, lifestyle, youth and utility categories
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Why work with us?Branded content results in highly engaging campaigns
1. We create content that leads to purchasePersonalisation engine
2. Earned media > Paid mediaSupersharers
3. Increase customer lifetime valueNext generation of car buyers
11Adnan Ebrahim - November 2013 - [email protected] - 07912 604615