1. 1. Capturing Return on Mobile Full measurable impact Hint: Its much bigger! 62% 72% of global execs plan at least 5 enterprise mobile initiatives over the next year of global execs expect revenue to increase at least 10% as a result of their mobile initiatives of global execs report that their most successful mobile initiative achieved payback in 12 months Source:IBM Institute for Business Value Study Return on Mobile: Capturing the value beneath the surface 2016 ROI WE SHOULD COUNT ROI CAPTURE CHECKLIST Read the full report: ibm.biz/mobileroi Strategically align mobile initiatives Secure C-level leadership support Actively manage the mobile portfolio Strike a balance between off-the-shelf and custom solutions to improve ROI 21% Business In Motion