Capturing Opportunity 2012 · 2015-07-23 · Capturing Opportunity Developing new products,...
Transcript of Capturing Opportunity 2012 · 2015-07-23 · Capturing Opportunity Developing new products,...
© 2011 Aspen Technology, Inc. All rights reserved
B.V.N. Prasad
Vice President – Regional Sales Operations & Business Consulting, Asia Pacific
April 13, 2012
Capturing Opportunity 2012
In the face of a multi-speed recovery
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Challenges Remain
Global Power Shifts
Uncertain Economic Recovery
Inequality
Population Growth
Shortage of resources
Most Important Trends for 2012
Climate Change
Globalization
Emerging Economies
Rise of China
Decreasing health of
public finances
Impact on Environment
Ageing
Nationalism & Protectionism
Re-regulation of the Economy
Sustainable Economy
Instability of Financial Systems
Adapted from World Economic Forum: Outlook on the Global Agenda 2011
Global Power Shifts
Uncertain Economic Recovery
Shortage of resources
Population Growth
Inequality
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Uneven Economic Recovery
Sovereign Debt is still a challenge in ‘Developed Economies’
Corporate Profits continue to rise – but
jobs are still a problem
Emerging Regions continue to grow – particularly in Asia
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Uncertain Economic Recovery Process Industries
Customer demand & Industry Dynamics also play a role in
change
Demand is growing in China and non-OECD and the Middle East
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Global Power Shift
Influence is moving from Developed to
Emerging Economies
Asia secures most
growth potential - globally
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Innovation – a Key to the Future
Innovation leads to significant new
revenue opportunities
Operational Efficiencies provide a
competitive advantage
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Resources: Talent
Chemicals, Oil & Gas and Engineering & Construction represent the biggest job growth opportunity
Technology providers must encapsulate knowledge to achieve the talent requirements
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Top Refining Trends Worldwide
China, India and ME will lead petroleum demand growth
Unless locally subsidized, refining margins will remain weak
Consolidation of refining assets will continued in OECD
Excess refining capacity in India and ME, lasting for the next 3-5 years, targeted for export markets in OECD regions
Environmental regulations will drive operating costs higher
High crude feedstock prices drive need for cash preservation
Refiners in non-OECD countries not driven by economics but by need to satisfy local and regional demands
NOCs seeking to purchase assets in OECD regions
IOCs continue to shed refining and marketing assets to focus on Upstream operations
Marginal assets being converted to terminal operations
Adapted from IHS Cera, NPRA data
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Capturing Opportunity
Riding the Global Trends…
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Capturing Opportunity Three ways AspenTech is helping
Mega Projects
Process Development
Product Development
Operational Excellence
Energy Efficiency Feedstock Selection
Demand Driven Supply Chains
Innovate
Optimize
Collaborate
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Innovation
Mega project economics planning reduced by over 75%
Refinery Planning with an FCC Model delivers $7MUSD per year benefits
Rethinking Off-shore Operations
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Mega Projects and Global Project Execution
Estimating across joint venture partners for mega projects:
Managed estimate across three major partners
Estimated largest-ever project in one model
Reduced estimating time from months to weeks
Able to evaluate and enable business decisions on major execution alternatives
Estimating Mega Projects
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Refinery Planning with Integrated FCC Model
Identify changes in process operations that yield greatest economic payback with minimal investment:
Improved LP planning model for more accurate yield and property predictions
Quantified alternative feed blends for better unit profitability
Improved equilibrium catalyst activity for better product distribution
Payback of ~$2 MUSD/year without capital investment
Identified additional $5MUSD/year through similar applications for hydrocrackers and reformer
Yangzi Refinery Capacity
9.0 million tons/year
180,000 barrels/day (BPD)
Refinery Planning with Integrated FCC Model
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Optimize
Rapid prototyping promotes widespread adoption of APC
Award winning OpEx in Olefins, saving over $5MUSD per year
Enterprise wide energy optimization of gas plants saves $60 - $80 MUSD
Advanced Scheduling Increases Throughput by 20% and Reduces Batch Cycle Time by 30%
Distillation Column Performance Improvements Delivers $12.5M p.a.
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Integrated Planning
Improved decision making, optimized business and operating plans:
Increased throughput 3-8%
Reduced planning time 50-70%
Reduced inventory 15-35%
Energy savings 3-5%
Reduced plan vs. actual deviation
Now: 2-5%
Before: 15-25%
Technology and work processes
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Collaborate
Optimal enterprise-wide material balance for margin maximization
Optimal Design of LNG Receiving Terminal for Rapid Adaptation
Follow the sun Engineering Excellence
More Refinery Transitions, Faster
Advanced Planning Optimizes Crude Slate Selection
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Demand Driven Supply Chain
Enabling integrated inventory management and operations scheduling for physical operation:
Commercial margin improvement due to better visibility into physical operations
Reduction in demurrage charges
Working capital reduction due to improved actualization process
40% more usage of legacy systems
Estimated savings over $6MM per year
Better visibility into Physical Operations
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Enable Global Project Teams
Adopted an integrated FEED workflow: Incorporates simulation, equipment design, calculations, process and mechanical FEED disciplines, and detailed design
FEED workflow used on three continents
Standardized workflow between Houston, London, China and Australia
Ability to perform 3-fold volume of FEED work with same resource levels
Greater project win rates
Global FEED Integration
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Capturing Opportunity
Developing new
products, processes
or business models
Focusing on doing
what you do better,
faster and
differentiated
Responding faster to
global and domestic
market dynamics
Innovate
Optimize
Collaborate
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“In the near term it is all about raising our game on the performance side…
Sharper Delivery
Profitability
Competitiveness…”
Peter Vosser
CEO Royal Dutch Shell PLC
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Focused on the Process Industries
Energy Chemicals
Engineering & Construction
Pharmaceuticals
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OPTIMIZE™ 2013 Global Conference
Join us in Boston for the industry’s must-attend event!
OPTIMIZE 2013 6 – 8 May 2013 The Westin Waterfront Hotel Boston, MA USA For more information, visit www.aspentech.com/agc
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Thank you