Capture

Financing New VenturesDyanis De Jesus, Saadia Zahid, Vimvipa Poome,

Montserrat Castañon, Juan Camilo Sanchez, Rasha AlShihabi01

CURRENT PROBLEM02

OPPORTUNITY03

%10 GDP

$5,890 Billion

TOURISM

25% Annual growth

RESP. TOURISM U.S. SouvenirStore Industry

Top 50 companies = 30 % of sales

Combined revenue30,000 stores

$17bill

OPPORTUNITY04

SOLUTION05

CAPTURE is a collection - a line of souvenirs

• High-quality design productsthat reflect national identity

• Local traditional crafts and iconography

• Contemporary design aesthetics

• Sustainable production methods

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CAPTURETHE BRAND

For Educated travellers around the globe Who value design The Capture line is a souvenir collection That offers high-quality products that reflect national identity. Unlike traditional souvenirs, Our products utilize traditional crafts and iconography, while incorporating contemporary design aesthetics and TBLD pro-duction methods

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CAPTURETHE BRAND

CAPTURE aims to serve as an exposure platform for local cultures through contemporary design.

Through the brand’s unique methodology, which combines TBL business practices with local design knowledge, CAPTURE creates a scalable offer-ing of unique high-end products to the global traveller while helping local economies re-position their cultures in ways that can bring value back to their regions

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COMPANY

• Legal Structure • Business in Dubai • Ownership Percentage

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ORGCHART

OPERATION

DESIGN WHOLESALE + RETAIL

R&D

COMMUNICATIONS

FINANCE MANAGER /BOOKKEEPER

SALESEXECUTIVE

ONLINE COMMUNICATION MANAGER

LOCAL ASSISTANT

COMMUNICATIONS DIRECTORDyanis de Jesus

PRODUCTION MANAGERMontserrat Castañon

MANAGING & OPERATIONS DIRECTORVimvipa Poome

BUSINESS DEVELOPMENT DIRECTORSaadia Zahid

CREATIVE DIRECTORRasha Alshihabi

R&D MANAGERJuan Camilo Sánchez

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MARKET SEGMENTATION

Ethical High-end Travellers 34-64 years old, spend 300 - 3,000 U.S. dollars a day when travelling.Sustainable Design Enthusiasts, Age 34-64 year old, “LOHAS (lifestyles of health and sustainability)”

1) Established Economy

• build CAPTURE’s image • positioning in the market

2) Emerging Tourist Destina-tion

1) Emerging Economy

a. cities growing creative capitalb. tourism industries looking for creative solutions to increase tourist spending

• demonstrate CAPTURE’s value • building creative economies in sustainable, local ways

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MARKET SELECTION

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MARKET 1st YEAR

In 2011, there were 50.9 million tourists & their spending reached an estimated

$32 billion, 3.5 percent increase over the 2010 figure.

In 2011, there were 50.9 million tourists & their spending reached an estimated

$32 billion, 3.5 percent increase over the 2010 figure.

NYC

International tourist numbers grew from 1 million in 2004 to

1.8 million in 2009.

International tourist numbers grew from 1 million in 2004 to

1.8 million in 2009.

ABU DHABI

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COMPETITION

MOMA store (specifically, their “Destination” section

Local souvenir shops

Shopping malls

Souvenir shops at the airport

Online design and souvenir shops

Similar concept stores

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MARKETINGComm Channels

advertising, advertorials, editorials

PR and social media

Target Partners Designer Nar

rati

ves

Art

& D

es

ign Fairs

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OUR PROCESS

Discover Define Design Deliver

2 Locations Designers

DesignBrief

Final Design+ Designer

SustainableProducts

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VALUE PROPOSITION

• Platform of exposure for local designers• Bring value to emerging and local economies

High quality •Unique design •

• Sustainable methodologies

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DISTRIBUTION CHANNELS

CAPTURE

Wholesale Retail

Target retailers Pop-upOnline

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Projections NYFINANCIAL

Total Projected Sales $284,649

Frieze NY Visitors 45,000

5% of 45000 2,250

10% of 45000 4,500

Wholesale Accounts (Doors) 14

Total Pieces to be Sold 8,848

Target Sales $160,503

Assuming 5% of visitors spend an average $56 at Capture


Retail

WholeSale

Projections AbuDhabi19

FINANCIAL

Total Projected Sales $251,928

Abu Dhabi Art Fair visitors 17000

5% of 17000 850

10% of 17000 1700

Wholesale Accounts (Doors) 13

Total Pieces to be Sold 8216


Assuming 10% of visitors’ Average Spend $60x1700


Retail

WholeSale

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2013 Profit & LossFINANCIAL

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

0 0 0 0 $151,075 $69,601 $69,763 $70,041 $6,716 $7,186 $134,755 $134,755

0 0 0 0 $36,906 $50,362 $50,402 $50,469 $1,641 $1,756 $79,384 $79,384

$45,170 $52,170 $57,270 $75,503 $110,704 $103,065 $93,178 $94,258 $62,024 $80,058 $194,002 $125,668

-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087

YTD

$643,893

$350,302

$1,118,283

-$474,390

2013 DEC2012

TOTAL SALES 0

TOTAL COST OF SALES

0

TOTAL COSTS & EXPENSES

$70,214

PROFIT/ LOSS BEFORE TAX

-$70,214

NET PROFIT/ LOSS BEFORE TAX

-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087 -$474,390

-$474,390

-$70,214

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FINANCIAL5 year Profit and Loss ASSUMPTION

TOTAL SALES

TOTAL COST OF SALES

NET PROFIT

GROSS MARGIN

YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4

TOTAL COSTS & EXPENSE

PROFIT/LOSS

INCOME TAX, AFTER PROFIT

increase inwholesale and

retail sales


retail sales


retail sales


retail sales

150% 200% 50% 20%

+2+2 +3 +4new cities new cities new cities new cities

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FINANCIAL5 year Profit and Loss

TOTAL SALES

TOTAL COST OF SALES

643,893 1,609,733

350,302 875,159

NET PROFIT -$474,390 -$104,099 $813,969 $1,534,936 $2,502,522

GROSS MARGIN 293,591 734,574 2,056,806 3,966,697 5,935,355

4,507,251 8,692,556

2,450,445 4,725,859

13,006,640

7,071,285

1,118,283 1,713,831

-474,390 -104,099

3,536,296 6,134,330

970,956 2,558,226

8,835,770

4,170,870

YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4

TOTAL COSTS & EXPENSE

PROFIT/LOSS BEFORE TAX

- - 156,987 1,023,290 1,668,348INCOME TAX, AFTER PROFIT

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FINANCIAL5 year balance sheet

YEAR 1-5 2013 2014 2015 2016 2017

ASSETS

CASH ON HAND $1,146,418 $1,298,581 $2,409,071 $4,414,161 $6,898,835

INVENTORY $29,192 $72,930 $233,396 $466,751 $822,669

OTHER ASSETS

TOTAL $1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505

LIABILITIES ANDSHAREHOLDERS EQUITY

INCOME TAX PAYABLE $156,987 $1,023,290 $1,668,348

SHARE CAPITAL $1,650,000 $1,950,000 $2,250,000 $2,250,000 $2,250,000

RETAINED EARNING BEFORE DIVIDENDS

-$474,390 -$578,489 $235,480 $1,770,416 $4,272,938

ACCUMULATED PAID DIVIDEND

-$162,794 -$469,781

TOTAL LIABILITIES & SHAREHOLDERS EQUITY

$1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505

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FINANCIAL

-2000000

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

Year 1 Year 2 Year 3 Year 4 Year 5

SaleGross MarginNet Profit

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FINANCIALReturn on Investment

The internal rate of return (IRR) on partners' capital (5 years)

IRR=39.9%

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FUNDINGEquity Investment $2,250,000

2yr 2yr 3yr1yr 2yr 2yr

$250,000Q4

$300,000Q1

$250,000Q2

1yr 1yr 1yr

$350,000Q1

$250,000Q2

$175,000Q3

$250,000Q4

$250,000Q1

$175,000Q3

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FUNDINGPayback

Year 3 $500,000 Year 4 $750,000 Year 5 $1,000,000.00Year 6+ 40% dividends

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SUCCESSFUL VENTUREEquity Investment $2,250,000

39.9%IRR

on partners' capital (5 years)

Tbld Business Model Local Resources & Markets

ContemporarySustainable Designs& Traditional Crafts

Global-Local Brand

Tourism Industryis Booming

Good Return on Investment

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SUCCESSFUL VENTURE

DyanisPUERTO RICO

JuanCOLOMBIA

MontseMEXICO

Saadia PlaTHAILAND

RashaUAESAUDI ARABIA

Capture

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