CaptiveMedia-Mar15-BD-EN
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Transcript of CaptiveMedia-Mar15-BD-EN
INTRODUCTION Captive Media China’s first and largest shopping mall in-door large-format digital media network, with content creation, proprietary events, digital marketing and integrated media elements. Established in China in 2012, Captive Media’s network in China covers 15 key Tier 1 and Tier 2 cities, 38 leading shopping malls with 45 large-format LED screens. Headquartered in Shanghai and with a strong presence in Beijing, Captive Media focuses on the various media channels and resources within the mall environment, offering a truly integrated and comprehensive shopping mall media platform in China. Captive Media is a member of Ortus Group: Ortus Group China is an Integrated Marketing Communications group headquartered in Shanghai, with offices in Beijing and Hong Kong. The Group operations comprises of 8 business units - Ortus Advertising, Ortus Public Relations, Ortus Events, C3 Interactive, sqm (Property Marketing), ALT (product, packaging & space design), Studio Ortus (production) & Captive Media (mall media network). The various units offer specialist services and as a Group, we offer through-the-line marketing communications, advertising & branding services and strategic marketing & promotion solutions. Ortus Group was launched in China in 2003.
OUR VISION
Create China’s largest In-Mall Digital OOH Integrated media platform Enhance consumer entertainment & retail experience with content-based
advertising solutions
POSITIONING
Our Media is based on shopping malls ……
With excellent public transportation and subway interconnections
High visitor traffic with targeted consumer demographics
Which enables integrated, interactive media solutions, and allows for the
application of measurable tactics
Data Analysis Consumption Trend Mobile Application
Visual impact Effective Frequency Interactive Experience
WHY Captive Media?
10 years Media and Advertising experience LED/LCD Technical Consulting experience
Rich Advertiser / Client Resources
Strong partnership with reputed Content Providers
Emphasis on In-Mall media platform development
Beijing Tianjin
Suzhou
Shanghai
Fuzhou Shenzhen
Shenyang
Chengdu
Guangzhou
Qingdao
Xi’An Heifei Chongqing
15 Major Cities
45 Large Format HD Digital Screens
38 Leading Popular Shopping Malls
178 Million Total Monthly Viewers
Dalian
Nanjin
CAPTIVE SHOPPING MALL NETWORK
88.94 million traffic per month — Shanghai/Beijing/Tianjin (all networks)
89.06 million traffic per month — All 2015 New Networks
WHAT CAPTIVE MEDIA OFFERS FOR ADVERTISERS
A New “Destination Media” •
Accurate and Informative Promotions to encourage consumer interaction
• Driving Brand Recognition & Direct Sales Promotion
• Increase ROI and promotion effectiveness through
an In-Mall Integrated media platform
Based on the 5km consumer catchment area radius of a shopping mall, the consumer analysis available allows retailers to work on their promotion campaigns effectively. For example, psychographic insights and consumption capacity of consumers staying in CBD and residential area are different. Results show that consumers are more willing to watch in-mall OOH rather than outdoor one. They have more time to linger in a mall and they have the intention to shop. Brand and product information are more welcomed compared with consumers passing by on foot or in vehicles or busy with other tasks. As a “Destination Media” Captive Media is able to connect, to interact and to drive sales directly.
TARGET AUDIENCE
INTEGRATED MEDIA PLATFORM
360-degree integrated retail mall media resources, including new and traditional media forms; providing an effective Digital, ATL and BTL promotion platform
关注场内品牌促销,提高场外品牌曝光率的完美平台
tv
Content Partners:
Pugo TV offers entertaining & engaging content on Captive Media’s broadcast media content platform. Customized content offers a detail brand, product or service introduction, experiential marketing opportunities and direct sales to target audience.
The Channels of Pugo TV cover fashion & F&B, Sports & Music Videos, to major Event Coverage & Micro-movies, Lifestyle & Humour
MEDIA CONTENT PLATFORM - PUGO
OUR OPERATIONAL ADVANTAGE
Shopping Mall
Relationships
Business Developments
Events, PR, promotion Planning
Integrated Media
IT and network support
Consumer interaction
Advertising Sales
INDUSTRY COOPERATION
Motor Comestic Banking and Finance
Education
Food and Beveage
Fashion
Travel Movie
Entertainment
Beauty
Property
FMCG
Eletronics
Medical
Watch & Jewelry
MEDIA LOCATIONS
Shanghai Super Brand Mall Raffles City New World Cloud Nine Zhongshan Park Shanghai Joy City Cloud Nine Hongkou Plaza Cloud Nine Xinzhuang
Suzhou InCity Rainbow Department Store Link City Jiu-Guang
Nanjin Shopping Fun
East China
Heifei GuoGou Plaza
SHANGHAI MEDIA NETWORK
1 2 3
4
5
6
7
1.New World 2.Raffles City 3.Super Brand Mall 4.Shanghai JoyCity 5. Cloud Nine Zhongshan Park 6. Cloud Nine Hongkou Plaza 7. Cloud Nine Xinzhuang
Raffles
21
New World City A
Cloud Nine A Cloud Nine B
New World City B Super Brand Mall A Super Brand Mall B
MinHang Plaza HongKou Plaza Joy City
SHANGHAI MEDIA NETWORK
MEDIA LOCATIONS
Guangzhou Po Park Grand View Mall
Shenzhen Coastal City
Fuzhou Wangxiangcheng
South China
Wangxiangcheng Coastal City A,B
Coastal City C Po Park
Grand View Mall
GUANGZHOU, SHENZHEN, FUZHOU MEDIA NETWORK
MEDIA LOCATIONS
Beijing CapitaMall Cuiwei CapitaMall Xizhimen CapitaMall Wangjing CapitaMall Taiyanggong Glory Mall Chaoyang Joy City
Shenyang Shenyang ShangYeCheng Shenyang HuaFuTianDi
Qingdao Licang Wanda Plaza
Tianjin CapitaMall TianjinOne Tianjin JoyCity
North China
Dalian Dalian Wanda Plaza New Mart
BEIJING MEDIA NETWORK
1. CapitaMall Wangjing
2. CapitaMall Taiyanggong 3. CapitaMall Xizhimen 4. Chaoyang Joy City 5. CapitaMall Cuiwei 6. Glory Mall
1
2
5 6
4
3
CapitaMall Xizhimen
CapitaMall Taiyanggong
CapitaMall Wangjing Glory Mall
CapitaMall Cuiwei
BEIJING MEDIA NETWORK
Chaoyang Joy City
MEDIA LOCATIONS
Chengdu Wangfujin Department Store CapitaMall Meilicheng CapitaMall Jinniu
Chongqing Chongqing IMIX Park
Xi’An Li Jia Cun Wanda Plaza SaGa Shopping Center Xi An Minleyuan Wanda Plaza CapitaMall Xindicheng
South West China
CHONGQING, CHENGDU MEDIA NETWORK
苏州印象城
Chongqing IMIX Park
Wangfujin Department Store
CapitaMall Meilicheng CapitaMall Jinniu
Wangfujin Department Store A
Chongqing IMIX Park A
CapitaMall Jinniu CapitaMall Meilicheng
Wangfujin Department Store B
Wangfujin Department Store C
Chongqing IMIX Park B
CHONGQING, CHENGDU MEDIA NETWORK
XI’AN MEDIA NETWORK
1. XiAn Minleyuan Wanda Plaza
2. Li Jia Cun Wanda Plaza 3. CapitaMall Xindicheng 4. SaGa Shopping Center
1 2
3
4
CapitaMall Xindicheng
SaGa Shopping Center
Li Jia Cun Wanda Plaza XiAn Minleyuan Wanda Plaza
XI’AN MEDIA NETWORK
Integrated Media Application
Interaction Games
AR application & Lucky Draw Road show / Exhibitions
Autograph Conference + Live Feed Promotion + Live News
Captive Media Remote Control / Management System
Text
Photos / Static
Video
Internet /Intranet
(Cable & Wireless)
Music / Audio