e s p r i ts p r i t zmy social drinking

e s p r i tmy social shopping

i t a

THE IDEAThe concept store?

Retail Models where customers are provided with a full emotional and sensory experience.

All items must be united around the concept store’s Philosophy

Concept stores predestination is to be Trend follower

THE IDEAWhat’s different in this new one?

Selected products by Emerging Designers

Temporary ExpositionsProducts first

A Spritz Bar “ESpritz” will open

Attracting peopleGenerating “BUZZ” around the

Store

THE BUSINESS MODELThe Offer

No branded products

Limited series created by emerging Designers

Highest level of Craftsmanship and Quality

Ambience less sophisticated and luxurious

E-Spritz as adding meeting point and buzz generator

Only Accessories Premium Accessible

luxury

THE BUSINESS MODELWho & Where: The Market

Accessories Outperforming

Accessible Luxury&

Alternative to Luxury=

Draining Market Shares

THE BUSINESS MODELWho & Where: The Market

Paris 2nd Fashion city

Paris 1st destination for Travel shopping

VALUE ARCHITECTUREOrganization and processes

Sourcing Up & Down

Stream

PRCom&Even

ts

E-Spritz

Sales

Internal

CRITERIAS Key processes directly controlled MAX Variable costs vs Fixed

Prod. Dev. &

Production

HR

Legal & Admin.IT

Logistics

Outsourced

VALUE ARCHITECTUREResources and competences Design background

Communication skills Networking proficiency

Events organization

Technical background

Creativity oriented approach

Knowledge of the European artisanal districts

Store Mngt experience

Team training and Mngmt capabilities

Customer oriented

RISKS & OPPORTUNITIES HELPFUL

To achieving the goals HARMFUL

To achieving the goals

Inte

rnal

orig

in

(attr

ibute

s of t

he

orga

nizat

ion)

Innovative concept not yet present into the market;

Skilled people with long track in the sector;

Product and purchasing experience upfront branding.

Store name need to become known in the market;

High initial investment to be amortize thorough important volumes;

Outsourcing of several functions can result in a loss of control.

Exte

rnal

orig

in

(attr

ibute

s of t

he

envir

onme

nt)

Favorable Market trend for accessories in the chosen segment.

Paris still one of the most influent cities in trends;

High number of fresh an boiling designers full of creative ideas.

Incertitude in the future economic context;

Limited access to the needed funds; Complicated sourcing or not in line

with quality requirements.

RISKS LEVEL

LOW SALESCREATIVE PROPOSAL <> STORE CONCEPTSUPPLY CHAIN EFFICENCYHIGHER STRUCTURE COSTSMARKETING EFFECTIVENESSDIFFUCULT FUNDING

PLAN B-C-D…