CAPPS 2012 Presentation-Gainful Employment & the Externship Connection
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Gainful Employment and the Externship Connection How to Unlock your Career Services Department’s Potential and Improve Placement Outcomes California Association of Private Postsecondary Schools Conference 2012
description
•The externship isn’t just a student’s last course and job placement shouldn’t begin at graduation! An efficient and effective externship program is the dynamic connection which takes your students out of the classroom and into the workforce. Campus and education directors, compliance managers, placement directors and externship coordinators will all benefit from the comprehensive perspective of this diverse panel of industry experts and this lively presentation on leveraging technology to implement externship best practices in the era of gainful employment. The panel will address key issues effecting externship programs including: How to teach soft skills to hard students to minimize drops and increase employability; Overcoming paperwork – Streamlining your department’s processes can minimize administrative work, maximize compliance and get your staff out in the field working with students and sites; Effective site development – Employer engagement begins with your externship program; Hired upon graduation! Proven strategies to increase extern-to-hire conversion rates
Transcript of CAPPS 2012 Presentation-Gainful Employment & the Externship Connection
Gainful Employment and the Externship Connection
How to Unlock your Career Services Department’s Potential and Improve Placement Outcomes
California Association of Private Postsecondary Schools Conference 2012
About Us
The Sparrow Group Proven Student Engagement Success
The sparrow is known for being nimble, quick, loyal, and attentive to details, and for unusual vision which
enables them to see opportunity from a great distance
Today’s Presenter
• Ann Cross
2 © Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
Introduction
What You’ll Learn Today:
• Five Simple Steps to Improving Extern to Hire Outcomes
• Three Effective Strategies for Improving Site Development
• The One- Often Overlooked Step to Successful Placement
• The Four Crucial Systems needed for Compliancy, Gainful Employment Reporting and Successful Placements
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
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Polling Question
What is your biggest challenge when placing students in Internships/Externship?
• Finding enough sites
• Soft-skills challenges
• Practical skill deficiencies
• Life challenges
• Staffing challenges
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Extern-to-Hire Why it Matters!
5 Steps to Improve Extern to Hire
• Start preparing early
• Execute strategic placements
• Have enough sites
• Evaluate the Market
• Equip students with the soft skills employers want
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CareerBuilder Stats
Survey Reinforces Importance of Soft-Skill Training and Interview Preparation
81% 80% 68% 64% 59%
50% 50% 46%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
From the report: “Opportunities in Education: Strategies for Private Sector Colleges 2011,” Presented by CareerBuilder
Maximizing Social Media to Get A Great Job
Realize Your Career Potential- The Power of Professionalism
Writing a Winning Resume & Cover Letter
Career Success Workshops
Create your Online Brand
Facebook Do’s & Don'ts
Linked In Benefits
Create your LinkedIn Profile
Brainstorm your Connections
Homework-Self Assessment
Identifying Non-Verbal Behaviors
7 Keys to Exhibiting
Professionalism
Importance of staying current in
their industry
Do’s & Don’ts of a Professional
Image Exercise
Homework, Self-Assessment of
Professionalism Skills
Basics of writing a resume and
tailoring it to each desired job
Foundations of a strong cover letter
Practice networking
Lessons about job search readiness
Homework, Create Resume & Cover
Letter
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
How to Conduct a Successful Job Search
Interview Strategies for Success Externship Prep
Pinpoint their Desired Job
Create a “You Brand”
5 Essentials of Preparing
Properly
Targeting a Company or
Specific Job
Practice networking
Making a Good First Impression
How to Answer Interview Questions
10 Most Asked Interview Questions
Researching a Company
7 Steps for Preparing
Career Success Workshops
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz
Fears & Expectations
Making a Good First Impression
Competency Exercise
Do’s & Don’ts During Externship
Confidence- Skills Assessment
Outline for success- Visioning & Prep
Making the Most of Externship
Asking for the Job
Passport to Success Series
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The Passport to Career Success series has been created to help you improve student employment and graduate employment outcomes by making sure your students are as well prepared as possible. Download it at www.sparrowgroup.biz
Each workshop includes everything you need to implement a one-hour workshop on your campus, including: Facilitator’s guide with detailed instructions for set-up, delivery, and evaluation All the handouts for the workshop All the presentation slides, if they are needed, including “clicker” versions with
some workshops, for those campuses where classroom clickers are being used A student evaluation form so you can get feedback from students
Three Keys to Successful Site Development
• Staffing
• Branding
• Cultural Reconnaissance
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Staffing for Success
Staffing a Sales Team
• Effective/Efficient CRM tool
• Farmers- Extern Coordinators, Admin
• Developers- Business to Business Agents
• Closers- Placement Coordinators
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Staffing for Success
Correct Staffing Levels are Dependent on:
Number of programs
Number of campuses
Extern to hire rates
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Staffing for Success 0-100 Graduates @ 0-100 Graduates @ 60% Extern to Hire = 20% Extern to Hire= 140 Placements 180 Placements
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CS Director/ Campus President
/VP Student Services
Extern Coordinator PT Admin
Graduate Employment
Representative
CS Director/CD/VP Student Services
Admin
Extern Coordinator
Extern Coordinator
Graduate Employment
Representative Biz-2-Biz Development
Representative
Branding the Department
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Establish a Career Services Brand
• Make a Logo that is easy to recognize
• Print your Logo on everything
• Network
• Sponsor Events
• Advertise
Conducting Cultural Reconnaissance
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Finding the right Employers-Quality versus Quantity
• Target companies who are hiring
• Identify their “pain points”
• Get to know the personnel
• Tap into your previous grads
• Get referrals!
One- Often Overlooked Step to Successful Placement
Strategic Placement Strategy • Know the student Professionalism assessment Skill assessment Personality Desired Goal
• Know the site Work Load Pace Learning Hiring?
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Tools that support Employment Outcome
• Customer Relationship Management (CRM) • Student Information System (SIS) • Student Portal • Employer Portal
Does this exist in one system?
Experiential Learning Management System (ELMS)
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ELMS A recently conducted a market research survey of externship and experiential learning professionals in career and allied health colleges revealed: 66% of those who responded reported their departments are not managed electronically. How are they spending their time?
ELMS
We then asked them to share accrediting and institutional benchmarks needing improvement in their schools:
Experiential Learning Management System- Must Haves!
• Customer Relationship Management (CRM) • Manages Multiple People/Campuses • Search by program, date of last placement, % of hire
• Student Information System (SIS) • Transparency between departments • Access to performance indicators • Ability to store documents needed for placement
• Student Portal • Allows student to post resume • Job Board • Communication/Weekly Check-in • Survey’s
• Employer Portal • Grading/Evaluations • Job Board/Resume Search • Survey’s
© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz 21
Ann Cross Executive Partner The Sparrow Group [email protected] www.sparrowgroup.biz http://www.linkedin.com/in/anncross
Martha Lanaghen President The Sparrow Group [email protected] www.sparrowgroup.biz
Questions??
Thank you! Please feel free to contact us with additional questions.
