Capitalizing on Cisco Innovation & Intel Partnership · McAfee® MOVE AV & ePO McAfee® Cloud...
Transcript of Capitalizing on Cisco Innovation & Intel Partnership · McAfee® MOVE AV & ePO McAfee® Cloud...
Cisco Data Center Connection
2013
Balaji M Srinivasan Global Partner
Business Development
Capitalizing on
Cisco Innovation
& Intel Partnership
Corporate Vision Why Cisco Partners with Intel?
Grow PC and data center business enabling new users and usage models
Extend Intel solutions into adjacent market segments
Create a continuum of secure
personal computing experiences
Care for our people and the planet and inspire the next generation
Our Global Strategy Use our unmatched employee talents, manufacturing,
technology, and brand strength to:
Why Cisco Partners with Intel
Investment
• $10B in CAPEX
• #1 Process Technology
• 3 Years Ahead
• Local Presence
Innovation • Xeon Technology
• #1 Performance
• Security without Compromise
• Low Latency Connectivity
Ecosystem • Intel Architecture
x86 is Standard
• Intel Software Solutions Group
• Open Source
• Global ISV Reach
A History Of TECHNOLOGY REVOLUTIONS
Computing Evolution Fueled By
Intel Architecture Innovations 14M+ 6M+ Developers Applications
Advanced Semiconductor Technology
2009 32nm
2011 22nm
2007 45nm
Other brands and names may be claimed as the property of others.
Standards-based Ecosystem Enabling
Multi-Platform Support
Industry Transforming Innovations
Building a Continuum of Personal Computing Experiences
Desktops Laptops Intelligent Systems Smartphones Netbooks Tablets
Intel in the Datacenter Cisco UCS with Intel Xeon, SSDs & 10GbE NICs Inside
A History of Collaboration
EtherChannel
1995
Gigabit Ethernet
InterSwitch Link
2005
802.11n Business Class Wireless Suite
Routers, Switches, Security Appliances, Collaboration
Verified For Centrino
Data Center Ethernet
FCoE
WiMAX OPA & IOT
Unified Computing System
2012
UCS E Series Router Module
Key Market Trends Demands are exceeding traditional IT capabilities
Changing Role of IT
Help Lead the
Business
Support
the Business
More users, devices, data, storage, traffic …
More Users More Devices
More Data
Maintenance
Innovation (and new capabilities)
80/20 Split of the Typical IT Budget
ga
p
time
IT A
rch C
apabili
ty
Maint. Costs Inhibit Innovation Growing Capability Gap
What’s Needed
What’s possible with traditional IT architecture capabilities
1. Semiconductor Revenue Required to Support One Leading Edge Fab
2. TSMC and UMC are foundries. Revenue thresholds are theoretical estimates. Assumptions include 40-50% gross margins. Source: IC Insights (Research Bulletin April 4, 2012). Cost today to build and equip a
new leading edge fab: $9B-$12B. Trending to $15B in 2015+. Source: Intel estimate
3. Intel estimate Q1‘12
$- $10 $20 $30 $40 $50
UMC*
Elpida
Nvidia
NXP
Freescale
Fujitsu
Sony
Infineon
AMD
Broadcom
Micron
Hynix
ST
Qualcomm
Renesas
Toshiba
TI
TSMC*
Samsung
Intel
Fewer companies able to invest at the
scale needed to sustain mfg leadership
$ Billions
Intel
2012 Revenue Threshold2 (to recover 300mm fab cost)
Revenue Threshold2 (to recover 300mm fab cost)
2015+
2011 E
st.
Reven
ue f
rom
Sem
ico
nd
ucto
r
Sh
ipm
en
ts
Invest Big to deliver Moore’s Law1
Intel lead vs.. Industry
3.5 years
High-k Metal Gate Tri Gate
Extend Process Leadership
Tiny transistors. Big impact >100 Million 22nm tri-gate transistors would fit on the head of a pin
2007
45 nm 2009
32 nm 2011
22 nm
Intel lead vs.. Industry
4 years3
Intel’s Increasing Advantage Design and manufacturing leadership that fully delivers Moore’s Law
Intel Strategy to Realize Open Cloud Vision
IT Requirements & Open Standards
Define and Prioritize IT Requirements &
Accelerate Open Industry Standards
Optimized Platforms
Enable proven solutions that ease cloud adoption & help guide cloud service provider
selection
Intel® Cloud Builders & Cloud Finder
Deliver optimized products for more secure, efficient,
automated platforms built on a common architecture
Accelerating Open, Interoperable Standards
Intel: Technical Advisor
ODCA collaborating with multiple industry organizations: CSA, DMTF, Green Grid, OASIS, Open Compute Project, and TMForum
Influence and Take Advantage of Emerging Industry Standards
Intel: Active member
Drive platform context APIs – e.g. battery and network info, others
Intel: Active member
Contribute optimized code for security and power management
Intel: Founding member
Publishes specs for efficient datacenters, server, storage
Easing Your Cloud Adoption
www.intelcloudbuilders.com
Proven, interoperable solutions
>90 Reference Architectures
Intel® Cloud Builders Intel® Cloud Finder
Cloud Finder
Enterprise
Enterprise
Cloud Service Provider
Cloud Service Provider
Cloud Service Provider
Enterprise
IaaS online search tool • Qualified Cloud Service Provider list
• Select Provider based on your
needs/ criteria
Intel in the Datacenter Powerful Foundational Building Blocks that Scale
Res
po
nsi
ve
En
erg
y E
ffic
ien
t H
igh
A
vaila
bili
ty
Sec
ure
Server
Intel® VT and TXT Intel® AESNI—Encryp. Accel
McAfee® MOVE AV & ePO
McAfee® Cloud Identify Mgr McAfee® Deep Defender
Intel® Node and DC Mgr
Advanced Resiliency (RAS)
Software & Technologies
Intel® Xeon Product Family E3-E5-E7
Intel® Atom
Intel® Xeon PhiTM
1. Xeon-based storage systems are available in a wide range of configuration options from the industry’s leading storage vendors
2. Server: IDC’s Quarterly Worldwide Server Tracker (Q1’12)
Intel® Ethernet Controllers
Intel® Ethernet Adapters
Intel® Ethernet Switch Silicon
Intel® True Scale Fabric
Network
Intelligent Storage1
Scale-out Storage1
Scale-up Storage1
Intel® SSD 710 series (SATA)
Intel® SSD 910 series (PCIe)
Storage
Intel in UCS M3 – Upsell Opportunities
Server
Intel® Xeon Product Family E3-E5-E7
Intel® TXT Enabled
Intel AES NI
Intel® 10GbE Ethernet Adapters
Network
Intel® SSD 710 series (SATA)
Intel® SSD 910 series (PCIe)
Storage
B200 M3 & B420 M3 C22, C24, C220, C240 & C420 M3
Intel is IT’s Source for Scalable Building Blocks Ubiquitous and balanced foundational technologies end-to-end
Sources: Server: IDC’s Quarterly Worldwide Server Tracker (Q1’12) ; Networking: Dell’Oro Group Market Research. Quarterly Ethernet Report Q1’12; Storage: IDC Quarterly Storage Tracker (WW DSS Tracker FinalHistoricalPivot_2011_Q4) and
Intel estimate; End user devices (PCs, laptops, etc): IDC’s Quarterly Worldwide PC Tracker (Q1’12). Software: Intel (http://www.forbes.com/sites/briancaulfield/2012/05/09/intel-is-the-biggest-software-company-youve-never-heard-of/)
Connect and enrich the lives of every person on earth through seamless and pervasive computing
Intel’s Datacenter Vision
In datacenter
networking #1 Share in
enterprise storage 80%
In client devices #1 Software
Professionals >10,000
In servers #1
Intelligent Clients Strengthen the Value of the Datacenter
Ultrabook™ - The Business Opportunity
End User Requirements
Responsiveness
Mobility
User Interface
Form Factor
Device Like Experience
“Consumerization of IT”
End User and IT Decision Makers requirements converge with Ultrabook™ PCs for Business
Business Ultrabook™
Reliability
Security
Stability
Manageability
Business-Level Performance
IT Decision Maker Requirements
Business Ultrabook™
Ultrabook™ for Business: A No-Compromise Solution
Solved
User needs are new and growing
What Makes It An Ultrabook™ ?
Style with security and performance
INTEL® CORE™
PROCESSOR
FAMILY
INTEL ® RAPID
START
TECHNOLOGY
LONG BATTERY
LIFE
<7seconds
INTEL ® IDENTITY
PROTECTION
TECHNOLOGY
INTEL ® ANTI-THEFT
TECHNOLOGY
BUILT-IN
Wi-Fi
UNDER 1 INCH
THICK
USB 3.0 and/or
THUNDERBOLT™
TECHNOLOGY
Enabling Cisco’s Partners
Intel creates Demand in multiple ways
Distribution
Retailers/OLR
VARs & DMRs
Influencers WW
Consumer Campaigns
SMB campaigns
Co-marketing campaigns
Deep enterprise engagements
Broad coverage across sectors
ISVs
ITO/SI
MNC OEMs / LOEMs Product Launches
Connect People With Intel
Drive Awareness
Help Customers find Solutions
FY13 Cisco Intel Joint Marketing Imperatives
Big Data Segmentation
& Optimization
Channel Cloud
SAP Hana Security &
Orchestration
Segment Campaigns (HC, FSI)
Partner
Enablement Hadoop
Infrastructure
Matters (SP)
ISV Optimization
Joint VBlock/Flexpod
Campaigns
Cisco Goal #2 in blade servers in 20 top markets
Cisco Intel Joint Partner Campaigns – FY ‘13
Enable Partners with the full breadth of the Cisco Intel Strategic Relationship
Teaming
V S Enablement
Demand Gen
Conversion Awareness
E Joint Partner Engagements
Partner Specific
Campaigns
DCV Labs
Partner Led
POCs
Firefly
Trainings
Events
Teaming
Partner
Conferences
Partner Roadshows
Call to Action
• History of collaboration: Capitalize on the innovation
• Sell an End to End solution: Ultrabook™--best client
device
• Team to Win: Have your team engage their Intel
Counterpart
• Use the Programs: They work!
• Cisco DCV Labs demos, Firefly Trainings, Partner led
POCs…