Gamification is understood as the application of game methods and techniques in non-ludical contexts. So, what gamification does, is to take profit of games’ most positive values and link them to different disciplines such as education, or, in this case, businesses.

Here are some things gamification could mean to your company and to your workers:

1. For the employee:

Increases motivation. Gamification allows you to challenge and reward your employees, which incentivizes them to keep on interacting with the company.

Employees receive instant feedback.The company is able to recognize, reward and answer users. This fact makes employees more connected with the company.

Improves employees’ sense of belonging. Gamification helps to engage employees because it makes them feel heard and feel part of the company.

Defines clear and measurable objectives. Employees have defined goals, which makes their work easier in many ways.

Increases workers’ visibility inside the company. Workers may not know each other, mostly in big companies, but gamification can change that by helping them to show their skills and their abilities.

Capitalising Gamification for your business

2015

2. For the company:

Improves commercial efficiency. Motivated workers become more efficient thanks to gamification.

Companies’ and employees’ goals align. Because of that sense of belonging, employees start taking care of the company’s objectives and reflect it into their work.

Improves formation. By applying game techniques, gamification can make workers’ formation funnier and increase participation in formation projects.

Increases sales. Gamification can help your company to increase in an 8% your customers and to increase in a 15% your recurrent customers.

Improves the working environment. Workers can speak their minds and, thanks to gamification, they receive feedback from the company, which turns the company into a better working place.

2015