2014 P1 INTERNATIONAL RACE CALENDARDaytona, Florida – 26/27 AprilStuart, Florida – 17/18 MayBournemouth, Dorset – 31 May/1 JuneJacksonville, Florida – 7/8 June Hull, Yorkshire – 21/22 JuneTampa, Florida – 12/13 JulyCardiff, Wales – 26/27 JulyTorquay, Devon – 9/10 AugustCocoa Beach, Florida – 23/24 AugustGosport, Hampshire – 6/7 September St Cloud, Florida – 20/21 September

“The P1 event in London was a tremendous advertisement for the sport. Not only was the on-water event very professionally run, but the marketing workshop was very successful and the remarkable amount of experience rides provided over the weekend has taken the sport to a much broader audience in the heart of the capital.”Jeni JelfRYA Powerboat Racing Manager

© 2014 Powerboat P1 Management LtdQueen Anne Mansions, 86/87 Wimpole Street, London W1G 9RL, United Kingdom Powerboat Racing CA

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New partnershipSituated at the western end of the Royal Victora Dock, the striking Crystal building hosted a major press conference at which executives from the world’s largest one-design power-boat racing championship announced that the Lycamobile Group would become the official mobile partner to Powerboat P1.

The deal features flagship brand Lycamobile and associated travel management business LycaFly and forms part of a broader business part-nership between the two companies.

A Lycamobile-branded boat will race in both the UK and USA SuperStock Championships. This is one of the most significant commercial deals in the sport for some time and demonstrates that powerboat racing is capable of attracting major brands.

Race expansionP1 also announced a record race season this year, with some 70 races scheduled at 12 leading venues on both sides of the Atlantic.

A five-venue UK season and expan-sion of P1’s race programme in the USA has attracted more than 20 SuperStock teams and some 100 AquaX riders.

P1’s double bill of AquaX and SuperStock racing will feature a number of new, marquee locations this season, including Cardiff and Bournemouth in the UK and Tampa and Jacksonville in the USA.

Bournemouth, recently named ‘Best UK Coastal Resort’ at the British Travel Awards, will host the first UK race week-end at the end of May, with Cardiff as the flagship event in late July.

New TV audiencesAll the race action will be broadcast in 24 half-hour weekly TV programmes from May to October domestically in the USA on MAVTV and Fox Sports Florida, reaching over 40-million homes, and in the UK on the region’s premier sports channel, Sky Sports.

Internationally, P1 continues to deliver extensive broadcast distribu-tion with more than 50 countries airing all the programmes on major network channels, including Fox Sports, ESPN, Ten Sports and Star Sports.

Senior Vice President of Motorsport at Repucom International, Nigel Geach commented: “We have been monitoring P1’s broadcast coverage for a number of years and, with the announcement of these latest deals, we would expect the addition of more than 2,000 broadcast hours.”

Selling the sportIn addition to the on-water action, P1 and the RYA hosted a free Media, Marketing & Sponsorship Workshop. The first of its kind, the event was open to racers, teams, clubs and event organisers affiliated to the RYA and attracted more than 50 people.

The workshop looked at the challenges of securing sponsorship in powerboat racing, delivering great events and value to host cities, exploiting media coverage and creative marketing strategies for the sport.

Guest speakers included Hugo Montgomery-Swann from Powerboat & RIB Magazine, Simon Maurice from Chicane Marketing and Nigel Geach from Repucom.

New venues, increased competitor numbers and a new commercial partnership underpin series expansion on both sides of the Atlantic

“The announcement of these latest TV dealsshows that the interest and commercial value

of the sport is set to increase rapidly.”Nigel Geach

VP Motorsport | Repucom

In March 2014 Powerboat P1 staged an impressive two-day exhibition event in London’s Royal Victoria Dock. Home to some of the capital’s most historic water, the venue played host to the season launch of the UK P1 SuperStock and P1 AquaX Championships.

Left: The Lycamobile P1 Panther that will compete for the 2014 UK SuperStock Championship took to the water for the first time in London. As part of the sponsorship agreement, Lycamobile will have an identical boat participating in the USA SuperStock Championship.

Below: Lycamobile COO, Premananthan Sivasamy and P1 Chairman Asif Rangoonwala join the brand’s ‘Globeman’ mascot to celebrate the partnership.

Above: P1 CEO, James Durbin, made several announcements at an official press conference, including confirmation of the Lycamobile partnership. P1 COO, Robert Wicks, announced the 2014 UK calendar which includes events in Cardiff, Bournemouth, Torquay and Hull across the summmer.

New partnershipSituated at the western end of the Royal Victora Dock, the striking Crystal building hosted a major press conference at which executives from the world’s largest one-design power-boat racing championship announced that the Lycamobile Group would become the official mobile partner to Powerboat P1.

The deal features flagship brand Lycamobile and associated travel management business LycaFly and forms part of a broader business part-nership between the two companies.

A Lycamobile-branded boat will race in both the UK and USA SuperStock Championships. This is one of the most significant commercial deals in the sport for some time and demonstrates that powerboat racing is capable of attracting major brands.

Race expansionP1 also announced a record race season this year, with some 70 races scheduled at 12 leading venues on both sides of the Atlantic.

A five-venue UK season and expan-sion of P1’s race programme in the USA has attracted more than 20 SuperStock teams and some 100 AquaX riders.

P1’s double bill of AquaX and SuperStock racing will feature a number of new, marquee locations this season, including Cardiff and Bournemouth in the UK and Tampa and Jacksonville in the USA.

Bournemouth, recently named ‘Best UK Coastal Resort’ at the British Travel Awards, will host the first UK race week-end at the end of May, with Cardiff as the flagship event in late July.

New TV audiencesAll the race action will be broadcast in 24 half-hour weekly TV programmes from May to October domestically in the USA on MAVTV and Fox Sports Florida, reaching over 40-million homes, and in the UK on the region’s premier sports channel, Sky Sports.

Internationally, P1 continues to deliver extensive broadcast distribu-tion with more than 50 countries airing all the programmes on major network channels, including Fox Sports, ESPN, Ten Sports and Star Sports.

Senior Vice President of Motorsport at Repucom International, Nigel Geach commented: “We have been monitoring P1’s broadcast coverage for a number of years and, with the announcement of these latest deals, we would expect the addition of more than 2,000 broadcast hours.”

Selling the sportIn addition to the on-water action, P1 and the RYA hosted a free Media, Marketing & Sponsorship Workshop. The first of its kind, the event was open to racers, teams, clubs and event organisers affiliated to the RYA and attracted more than 50 people.

The workshop looked at the challenges of securing sponsorship in powerboat racing, delivering great events and value to host cities, exploiting media coverage and creative marketing strategies for the sport.

Guest speakers included Hugo Montgomery-Swann from Powerboat & RIB Magazine, Simon Maurice from Chicane Marketing and Nigel Geach from Repucom.

New venues, increased competitor numbers and a new commercial partnership underpin series expansion on both sides of the Atlantic

“The announcement of these latest TV dealsshows that the interest and commercial value

of the sport is set to increase rapidly.”Nigel Geach

VP Motorsport | Repucom

In March 2014 Powerboat P1 staged an impressive two-day exhibition event in London’s Royal Victoria Dock. Home to some of the capital’s most historic water, the venue played host to the season launch of the UK P1 SuperStock and P1 AquaX Championships.

Left: The Lycamobile P1 Panther that will compete for the 2014 UK SuperStock Championship took to the water for the first time in London. As part of the sponsorship agreement, Lycamobile will have an identical boat participating in the USA SuperStock Championship.

Below: Lycamobile COO, Premananthan Sivasamy and P1 Chairman Asif Rangoonwala join the brand’s ‘Globeman’ mascot to celebrate the partnership.

Above: P1 CEO, James Durbin, made several announcements at an official press conference, including confirmation of the Lycamobile partnership. P1 COO, Robert Wicks, announced the 2014 UK calendar which includes events in Cardiff, Bournemouth, Torquay and Hull across the summmer.

Racing actionOn the water, eight P1 Panther race boats entertained fans with closely fought match racing down the length of the dock with London-based IFX Racing taking first place in the final heat.

The team of Nick Williams and Martin Robinson took the overall win, followed by P1’s brand new partner boat Lycamobile in second, Pertemps in third and Typhoo in fourth place.

Winning pilot Nick Williams commented: “We have spent a lot of time on the water, since buying the new boat a few months ago, so we were well prepared for today, and we didn’t expect any other result. We’re looking good for the start of the season, and we are going for the win. But there are still a couple of months to go and time for the other teams to catch up!”

With more than 30 racers taking part in fast and furious AquaX racing, it was Richard Cable who clocked up enough points in the 300 class to secure the inaugural Royal Victoria Cup. In the 250 class Steve Hockney took his first overall win while Mat Shipley took line honours in the 200 class.

Testing new technologyP1 used the racing event at Dock-lands to trial some innovative new technology by working with one of the UK’s leading aerial filming and photography production companies.

The test was run over two days and saw a remote-controlled multi-rotor UAVs (or ‘drone’) being used to capture the race action.

Special permission had to be granted for the filming given the venue’s close proximity to London City Airport.

Left: Winners of the P1 SuperStock London Challenge were driver Nick Williams and navigator Martin Robinson from Team IFX Racing.Below: The action on the water in the AquaX class was fast and furious, while the match racing provided a good indication as to which teams will set the early pace when the season starts in May.Bottom: AquaX riders from the 200, 250 and 300 horsepower classes celebrate.

Top: P1 tested a drone for its aerial filming requirements.

Above: Two happy customers - more than 200 guests were able to enjoy a taste of what it is like to race a state-of-the-art P1 Panther by taking in an experience ride in the Royal Victora Dock in the Lycamobile boat.

Right: All eyes were on the Lycamobile race team in the UK which comprises driver Arran Scott (left) and Chris Schreiber (right).

Experience ridesTeams spent the rest of the day providing more than 200 experience rides, giving sponsors, fans and the media a taste of boat and jet-ski racing.

10 THINGS YOU SHOULD KNOW ABOUT P1Powerboat P1 began racing in 2003Since then it has raced in 17 countries on 3 continents, clocking up more than 200 race eventsIn 2010, P1 launched the one-design SuperStock series with the P1 Panther race boatMore than 20 teams compete in the UK and USA seriesThe state-of-the art P1 race and leisure boats are built in FloridaP1 controls all the championship’s commercial properties – from boat production through to the podiumsP1 AquaX jet-ski racing runs alongside the powerboat action and was launched in the UK in 2011 and in the USA last yearThis year P1 will race at 12 venues in the UK and USA and attract 300,000 live spectators P1 race action is enjoyed by TV audiences in more than 50 countriesThe world’s leading jet-ski manufacturers - Kawasaki, Sea-Doo and Yamaha all compete in the P1 AquaX championship

powerboatp1.com p1superstock.com p1aquax.com

Find out more about the championships online at:

Racing actionOn the water, eight P1 Panther race boats entertained fans with closely fought match racing down the length of the dock with London-based IFX Racing taking first place in the final heat.

The team of Nick Williams and Martin Robinson took the overall win, followed by P1’s brand new partner boat Lycamobile in second, Pertemps in third and Typhoo in fourth place.

Winning pilot Nick Williams commented: “We have spent a lot of time on the water, since buying the new boat a few months ago, so we were well prepared for today, and we didn’t expect any other result. We’re looking good for the start of the season, and we are going for the win. But there are still a couple of months to go and time for the other teams to catch up!”

With more than 30 racers taking part in fast and furious AquaX racing, it was Richard Cable who clocked up enough points in the 300 class to secure the inaugural Royal Victoria Cup. In the 250 class Steve Hockney took his first overall win while Mat Shipley took line honours in the 200 class.

Testing new technologyP1 used the racing event at Dock-lands to trial some innovative new technology by working with one of the UK’s leading aerial filming and photography production companies.

The test was run over two days and saw a remote-controlled multi-rotor UAVs (or ‘drone’) being used to capture the race action.

Special permission had to be granted for the filming given the venue’s close proximity to London City Airport.

Left: Winners of the P1 SuperStock London Challenge were driver Nick Williams and navigator Martin Robinson from Team IFX Racing.Below: The action on the water in the AquaX class was fast and furious, while the match racing provided a good indication as to which teams will set the early pace when the season starts in May.Bottom: AquaX riders from the 200, 250 and 300 horsepower classes celebrate.

Top: P1 tested a drone for its aerial filming requirements.

Above: Two happy customers - more than 200 guests were able to enjoy a taste of what it is like to race a state-of-the-art P1 Panther by taking in an experience ride in the Royal Victora Dock in the Lycamobile boat.

Right: All eyes were on the Lycamobile race team in the UK which comprises driver Arran Scott (left) and Chris Schreiber (right).

Experience ridesTeams spent the rest of the day providing more than 200 experience rides, giving sponsors, fans and the media a taste of boat and jet-ski racing.

10 THINGS YOU SHOULD KNOW ABOUT P1Powerboat P1 began racing in 2003Since then it has raced in 17 countries on 3 continents, clocking up more than 200 race eventsIn 2010, P1 launched the one-design SuperStock series with the P1 Panther race boatMore than 20 teams compete in the UK and USA seriesThe state-of-the art P1 race and leisure boats are built in FloridaP1 controls all the championship’s commercial properties – from boat production through to the podiumsP1 AquaX jet-ski racing runs alongside the powerboat action and was launched in the UK in 2011 and in the USA last yearThis year P1 will race at 12 venues in the UK and USA and attract 300,000 live spectators P1 race action is enjoyed by TV audiences in more than 50 countriesThe world’s leading jet-ski manufacturers - Kawasaki, Sea-Doo and Yamaha all compete in the P1 AquaX championship

powerboatp1.com p1superstock.com p1aquax.com

Find out more about the championships online at:

2014 P1 INTERNATIONAL RACE CALENDARDaytona, Florida – 26/27 AprilStuart, Florida – 17/18 MayBournemouth, Dorset – 31 May/1 JuneJacksonville, Florida – 7/8 June Hull, Yorkshire – 21/22 JuneTampa, Florida – 12/13 JulyCardiff, Wales – 26/27 JulyTorquay, Devon – 9/10 AugustCocoa Beach, Florida – 23/24 AugustGosport, Hampshire – 6/7 September St Cloud, Florida – 20/21 September

“The P1 event in London was a tremendous advertisement for the sport. Not only was the on-water event very professionally run, but the marketing workshop was very successful and the remarkable amount of experience rides provided over the weekend has taken the sport to a much broader audience in the heart of the capital.”Jeni JelfRYA Powerboat Racing Manager

© 2014 Powerboat P1 Management LtdQueen Anne Mansions, 86/87 Wimpole Street, London W1G 9RL, United Kingdom Powerboat Racing CA

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P1 takes powerboat racingto the heart of London