Capital Entrepreneurs & PerBlue: Starting a Company
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Transcript of Capital Entrepreneurs & PerBlue: Starting a Company
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The Madison Startup Scene +
Starting and Growing Companies
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Forrest Woolworth
COO - PerBlue
Co-Founder – Capital Entrepreneurs
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Justin Beck
CEO - PerBlue
Co-Founder – Capital Entrepreneurs
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Infect you with the virus of entrepreneurship.
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CE companies created 121 full time jobs, 66 part time jobs and raised $23.7 million in funding last year .
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•Top City For Young Adults •Leading and Vibrant Tech Hub •Top Place For Young Entrepreneurs
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35 Full Time Employees
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Our Business Model
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+1,800,000 users
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Our Revenue
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Our Users Our Users
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We’re here to talk about Companies
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Its all about $$$$ right?
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http://youtu.be/Fw6tzjbILpE
http://youtu.be/66l9KgVpwh4
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“We don’t build services to make money we make money to build better services.”
Mark Zuckerberg – IPO Letter
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$623.5 Billion
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Apple’s Growth
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$35B in Q3 Profit
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Apple’s Revenue by Q
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Be Laser Focused
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Focus
• 1 Business
• 1 Product
• 1 Type of Customer
• 1 Revenue Model
• 1 Job
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Concentrate on Making Money Not Spending It
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Bootstrapping Mindset This is the
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When you run out of money you are dead.
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Keep Personal Operating Expenses Low
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Immerse yourself in the space
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You become like your friends
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Get lots of mentors
• “No mistakes in life, only lessons”
• “Lessons are repeated until learned”
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Big Lesson: Knowing people matters
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Keep your contacts organized
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Macro
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Keep your Business Structure Simple
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Pitches are critical Practice. Practice. Practice.
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Market Segment Analysis - TAM
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Research: Be Resourceful
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Prioritization.
• Make a List
• Sort it by most important (to you)
• Draw a line
• Cross out everything in the bottom
• Do the top item first. Always.
Top 20% will produce 80% of the value
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Disruptive: Products that change your life
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Scaling Customer Acquisition
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Cost of Customer < LTV of customer
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Wish you luck!
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[email protected] [email protected] @PerBlue @JustinKBeck