Capital Chemist Brand Awareness and Market Perceptions ... · Perceptions that Capital Chemist...

Capital Chemist

Brand Awareness and Market Perceptions

Survey 2015

October 2015

Canberra Office: (02) 6282 4963

www.piazzaresearch.com.au

http://www.piazzaresearch.com.au/

Capital Chemist

Customer Satisfaction Survey 2015

2 | P a g e © P i a z z a R e s e a r c h P t y L t d 2 0 1 5

BACKGROUND Capital Chemist engaged Piazza Research to conduct state-wide market research in both the ACT and NSW. The aim was to understand the market’s awareness and perceptions of the pharmacy market and to explore the reasons behind customers’ choice of pharmacy brands. Piazza Research is a Canberra-owned market and social research firm with quality certification (ISO 20252).

This report shows the findings of a quantitative telephone survey of ACT and NSW residents conducted between late

September to October 2015.

METHODOLOGY Telephone surveys of ACT and NSW residents were conducted as this method provided results which were most

representative of the market overall. Only NSW residents within the Capital Chemist catchment areas were surveyed.

Survey design and data collection

The Capital Chemist management team worked with Piazza Research to construct the survey questions. All questions

were checked against 15 technical quality standards to ensure their validity. The phone survey was conducted using computer-assisted telephone interviewing (CATI). The data was collected during September and October 2015.

Sample design

A total of 402 responses were achieved (200 from ACT, and 202 from NSW). For the 95% confidence interval, this

sample size provides results accurate to within a +/- 4.9% margin of error for overall results (+/- 6.9% for each

individual state), which is considered reliable for this type of research.

Data Processing and Analysis

Piazza Research used its own statistical software, ‘Q’, and Excel to analyse survey results. Software validation and

post data-entry checks were conducted to ensure data integrity before analysis.

A descriptive analysis was performed producing graphs, tables and frequency counts.

Quality assurance system – This project complies with the ISO 20252 Market, Opinion and Social Research Standard.

Rounding error – Percentage results have been rounded to the nearest whole per cent. Percentages in some graphs may total slightly more or less than 100%.

Randomization – Questions involving the ratings of different brands were asked in a randomly rotated order to ensure that there was no ‘question order bias’ which could distort results.

Multiple choice questions – Percentages may add to more than 100% for questions where respondents could select more than one option from a list.

Treatment of open-ended questions – Open-ended (or free form) responses were analysed for content, then

summarised. Consultants developed a coding frame, sorting similar types of answers into descriptive categories. These groupings were then statistically analysed.

Demographic breakdowns – key results were broken down by various demographics to provide a more specific understanding of key population groups.

Capital Chemist



SUMMARY OF MAIN FINDINGS Brand recognition – Capital Chemist is currently the most well-known pharmacy brand in the ACT by a solid margin (but slowly declining over time). Thirty-five per cent (35%) ACT residents were familiar with the brand name; the highest among all tested brands. Prompted, 74% of ACT residents commented that they had heard about Capital Chemist. Chemist Warehouse and Discount Pharmacy were the next two most recognised ACT brands.

For the NSW catchment area, Priceline Pharmacy was the most recognised brand. Thirty-six per cent (36%) identified

the brand unprompted, and prompted, 57% were aware of it. Terry White, Blooms and Amcal enjoyed higher unprompted awareness rates than Capital Chemist.

Usage – In the ACT Market, Capital Chemist appears to enjoy the highest usage with 23% citing it as the pharmacy they use most at the moment. This was substantially higher than the next closest competitor, Chemist Warehouse (13%)

and local suburban pharmacies (12%).

For NSW, Capital Chemist (17%), unbranded local pharmacies (17%) and Blooms (15%) have very similar usage rates showing Capital Chemist is less dominant in this market than in the ACT.

Drivers for choosing preferred chemists – While there has not been qualitative research to explore any other in-depth

usage drivers, the survey shows two stand-out reasons for peoples decisions to choose a particular chemist; a

convenient location (near doctors or homes) and competitive pricing. Friendliness and helpful customer service is a

factor but appears less of a driver than location and price. The NSW market appeared substantially less price sensitive than the ACT market in terms of buying decisions.

Local non-branded pharmacy1 – Local non-branded pharmacies rank the highest in all pharmacy attributes tested

(other than competitive pricing). These pharmacies are seen as highly credible by the market. The market regards

them as knowledgeable and professional, community-oriented, conveniently located, and a chemist people want to use. This is true for ACT and NSW. Their key weakness is that they are perceived as expensive by the market.

Staff knowledge and professionalism – Of the branded pharmacies, Capital Chemist was considered the most

knowledgeable and professional in both ACT (7.9) and NSW (8.3), closely after non-branded local pharmacies.

Prices – The ACT residents believed Blooms had the lowest prices (5.2). Despite their brand name, Discount Pharmacy was not perceived as inexpensive with 6 other pharmacy brands being considered lower priced. In NSW the Australian Pharmacy Group (1.5) and Soul Pattinson Chemists (4.1) were considered the lowest priced pharmacies.

Supporting local community and charities – Capital Chemists efforts to support the community were acknowledged by

the market. In ACT and NSW, Capital Chemist was rated the highest in this regard of the brand-name pharmacies and virtually the same as the local non-branded pharmacies.

Perceived convenient location – Capital Chemist was perceived as the most conveniently located branded pharmacy in the ACT (7.7). In NSW, Blooms and Priceline were considered most conveniently located overall.

Chemist of choice – Local non-branded pharmacies rated the highest in terms being a chemist a customer would want to use. Capital Chemist was rated a close second in the ACT residents in this regard. In NSW, local non-branded pharmacies followed closely by Blooms then Priceline were considered the chemists of choice. Capital Chemist was

considered the 5th in terms of being the chemist of choice out of the 10 brands tested.

Visiting Capital Chemist – Forty-seven (47%) of ACT residents and 30% of NSW residents visited Capital Chemist in the

last 6 months.

Positive disposition toward Capital Chemist – Ninety-nine (99%) of ACT residents and 98% of NSW residents described their feelings toward Capital Chemist being either positive or very positive.

Perceptions that Capital Chemist supports the local community - Seventy-six (76%) of ACT residents and 98% of NSW

residents thought Capital Chemist provided at moderate or a lot of support to the local community.

1 Having this in mind, the summary of perceptions will only consider branded pharmacies.

Capital Chemist



Current market positioning ACT - In ACT, Capital Chemist has been viewed as a mid-to-higher priced but more

conveniently located than most others.

Capital Chemist is considered to have a higher level of professionalism than almost all other brands and similar to The

Australian Pharmacy Group. Only local non-branded pharmacies are regarded by the market as having more professional and knowledgeable staff than Capital Chemist.

Capital Chemist was approximately equal to local non-branded pharmacies as being a chemist that rates the highest

in terms of providing support to local community charities, activities and events. Capital Chemist only genuinely

competes against local non-branded chemists in this regard.

Current market positioning NSW - In NSW, Capital Chemist was considered to be a mid-to-higher priced and conveniently located pharmacy, however Priceline Pharmacy and Blooms were considered slightly more convenient.

In this characteristic, Capital Chemist competes with Priceline Pharmacy, Blooms, and Terry White.

Both Capital Chemist and Blooms were considered to be very similar regarding price and staff professionalism and knowledge.

Capital Chemist was considered to be one of the highest contributors to the community (equivalent to non-branded local pharmacies).

Key trends over time - The unprompted brand awareness of Capital Chemist has been declining in the past 10 years with an average annual awareness decline rate of 2%.

Positive disposition towards Capital Chemist - The positive disposition of consumers towards Capital Chemist has

increased from approximately 60% in 2005 and 2008 to 99% in 2015. This represents an annual average increase of

3.8%.

Visitation - The percentage of visits to Capital Chemist has dropped from 57% of residents in 2005 and 2008 to 47% in

2015. This represents an average annual decline of 1%.

Capital Chemist



RECOMMENDATIONS Brand recognition – Strong in ACT currently. Maintain position with regular branding advertising. Public Relations is likely to be a credible and well received form of branding to deliver messages in conjunction with formal (paid) advertising.

NSW – Staring to lose brand recognition and dominance in NSW. More close competition in eyes of NSW market than in ACT. Suggest NSW Focus group about was to differentiate with a credible market-driven idea. Consider developing

a list of new products / services to rotate through to keep product life cycle alive. Extend product life cycle.

Drivers / messages (Current without FG testing) – Convenient location (near home, doctors), competitive pricing (not

‘cheap’), ‘knowledgeable and professional’ important. Delivery of the ‘knowledge and professionalism’ message is important, particularly in NSW where local pharmacies are perceived more highly in this regard.

NOTE: NSW Drivers a little different - NSW is NOT as price sensitive as ACT (likely because of less competition plus regional expectation of higher prices). In NSW Local non-branded pharmacies the strongest competition. Community focus in NSW may be more important to the market than in the ACT.

Convenient location – Capital Chemist is moderately strong in this regard but not as strong as some other pharmacies

in the eyes of the market. Consider location / distribution strategies for NSW. Can they be improved cost effectively?

Can stores be located even more conveniently? (May need to look at this store by store).

Positive disposition toward Capital Chemist – Capital Chemist is seen as a very credible brand in ACT and NSW. This is important as it means that the market will accept a message in an advertisement campaign delivered by Capital Chemist. It is a trusted brand. In terms of promotion this should give confidence that the delivery of a strong message

by Capital Chemist to the market will be accepted / believed. (not necessarily the case for other brands e.g. Discount

Pharmacy). Important for both advertising and PR strategies.

Key trends – While brand recognition is still solid in the ACT, unprompted brand awareness has been declining over

the last 10 years and this trend is continuing. Capital Chemist’s brand is not as strong in NSW as in the ACT. It will be

important to protect and strengthen the brands position in both the ACT and NSW. Recommend some fairly

aggressive branding activities initially then a drip campaign to maintain brand awareness and community comfort with Capital Chemist. (Suspect that the reason for decline in brand awareness is simply more competition over time. Not necessarily promotion by discounters only. There are simply many more competitors in the market. Branding plan is needed to ensure Capital Chemist doesn’t get lost in the ocean of brands over time (need to arrest current

downward trend). An effective way to maintain strong branding is to use product life-cycle extension strategy. (Discuss with Grant).

Capital Chemist



DETAILED RESULTS

UNPROMPTED AWARENESS

Q1. Can you please tell me some brand names of some chemists or pharmacies you’re familiar with?

Thirty-five per cent (35%) of ACT residents

could recall Capital Chemist unprompted. This top-of-mind awareness rate was the

highest among all pharmacies.

Closest competitors in terms of top-of-mind awareness were Chemist Warehouse (25%), Discount Pharmacy (22%), Amcal Chemists (20%), and

Priceline Pharmacy (19%).

Top-of-mind awareness for NSW was different. 36% of NSW residents recalled Priceline Pharmacy. This was the highest

among all NSW pharmacies.

Terry White Chemist (34%), Blooms (32%),

Amcal Chemists (32%) had higher

awareness rates than Capital Chemist. In NSW, Capital Chemist (30%) had the

same brand awareness rate as Chemist Warehouse, putting both in 5th position.

Base ACT = 200, base NSW = 202

2%

3%

32%

0%

14%

21%

34%

5%

36%

32%

7%

30%

30%

0%

1%

2%

5%

8%

9%

10%

15%

19%

20%

22%

25%

35%

0% 20% 40% 60% 80% 100%

Hooks Pharmacy

Chemmart

Blooms

Australian Pharmacy Group

Local Suburb Pharmacy

Soul Pattinson Chemists

Terry White Chemist

Cannot recall any pharmacy

brand names

Priceline Pharmacy

Amcal Chemists

Discount Pharmacy

Chemist Warehouse

Capital Chemist

ACT

NSW

Capital Chemist



PROMPTED AWARENESS

Q2. Can you please tell me whether you’ve heard of the following chemists?

Capital Chemist (74%) achieved the

highest prompted awareness level in the ACT by a solid margin.

Four other well-known pharmacies

(within the top five) were Chemist Warehouse (53%), Discount Pharmacy (49%), Amcal Chemists (42%), and

Priceline Pharmacy (39%).

In NSW, Priceline Pharmacy (57%) was

the most well-known followed by Capital Chemist (53%), Blooms (50%), Terry White Chemist (49%), and Chemist

Warehouse (49%).


6%

50%

13%

16%

1%

49%

30%

11%

57%

45%

8%

49%

53%

2%

5%

6%

8%

10%

24%

25%

28%

39%

42%

49%

53%

74%

0% 20% 40% 60% 80% 100%

Chemmart

Blooms

Hooks Pharmacy



Terry White Chemist



brand names

Priceline Pharmacy

Amcal Chemists

Discount Pharmacy

Chemist Warehouse

Capital Chemist

ACT

NSW

Capital Chemist



USAGE

Q3. Which chemist or pharmacy do you mostly use at the moment when you need one?

The five most used pharmacy brands in the ACT were Capital Chemist (23%), Chemist Warehouse (13%), local suburban pharmacies (12%), and

Discount Pharmacy (11%).

The five most used pharmacy brands in

the NSW were Capital Chemist (17%), local pharmacies (16%), Blooms (15%), Priceline Pharmacy (14%), and Chemist

Warehouse (12%).


3%

15%

0%

4%

8%

0%

5%

14%

0%

16%

12%

4%

17%

0%

1%

1%

3%

4%

5%

6%

8%

11%

12%

13%

15%

23%

0% 20% 40% 60% 80% 100%

Hooks Pharmacy

Blooms

Chemmart


Terry White Chemist


Amcal Chemists

Priceline Pharmacy

Discount Pharmacy


Chemist Warehouse


brand names

Capital Chemist

ACT

NSW

Capital Chemist



Q4. What is the main reason you use your preferred chemist?

Over half (58%) of ACT residents chose

pharmacies because they were conveniently located. This rate was

higher among NSW residents, which over two thirds (69%) answered this option.

ACT residents were also concerned with the price, which 21% residents said this

was the reason to choose their preferred pharmacy. Price was not as important

(7%) in the decision making of the NSW

residents.

For both ACT (58%) and NSW residents (69%), convenient location was the primary driver for using a particular

pharmacy. For many, a convenient location meant being close to home,

work or close to their doctor’s location.

For ACT residents, competitive pricing

was the second-most important driver (21%) followed by friendly and helpful

customer service (13%).

NSW residents (7%) were less driven by

price than in the ACT. For the NSW

market, being the only pharmacy in town

(8%) or friendly and helpful customer service were the primary drivers (after

location).


8%

4%

3%

8%

7%

69%

0%

3%

5%

13%

21%

58%

0% 20% 40% 60% 80% 100%

The only pharmacy or chemist in

town

Large selection

Brand loyalty

Friendly and helpful customer

service

Competitive pricing

Convenient location (near

doctors or homes)

ACT

NSW

Capital Chemist



RATINGS / PERCEPTIONS

Q5. Staff knowledge and professionalism (on a scale of 0-10, where 10 being the most knowledgeable and

professional)

ACT residents believed the staff in their

local non-brand pharmacies had the best

knowledge and professionalism (8.8). Capital Chemist (7.9) rated 2nd highest in this regard followed by the Australian

Pharmacy Group (7.7), Priceline Pharmacy (6.7), and Chemist Warehouse (6.5).

NSW residents also ranked their local non-brand pharmacies the most

knowledgeable and professional (9.1). Like the ACT, they ranked Capital Chemist next (8.3), and Blooms (8.3), Priceline

Pharmacy (7.9), and Terry White Chemist

(7.7) followed.

For NSW, Capital Chemist and Blooms

rated the same (8.3).

Base min = 12, base max = 116

8.3

6.9

7.4

7.7

5.0

7.1

7.9

2.5

8.3

9.1

4.7

5.3

5.7

6.0

6.3

6.5

6.7

7.7

7.9

8.8

0.0 2.0 4.0 6.0 8.0 10.0

Blooms

Amcal Chemists


Terry White Chemist

Discount Pharmacy

Chemist Warehouse

Priceline Pharmacy


Capital Chemist

Another non-brand local

ACT NSW

Capital Chemist



Q6. Prices (on a scale of 0-10, where 10 being extremely high prices)

In terms of price, ACT residents considered their local non-brand pharmacies to be most expensive (7.4).

Other brands perceived to be in the top 4

most expensive were Chemist Warehouse (7.2), Australian Pharmacy Group (6.9) and Discount Pharmacy (6.3). Capital Chemist (6.1) was perceived as 5th out of

10 brands placing them mid-way. Blooms was perceived as the lowest cost

option overall by ACT residents (4.3). It is

also noteworthy that Discount Pharmacy

is actually perceived as a little more expensive then Capital Chemist.

NSW residents also thought their local non-brand pharmacies to be most

expensive (5.9) followed by Discount

Pharmacy (5.7), Priceline Pharmacy

(5.6).For the NSW market, Capital Chemist was placed 4th in terms of price (5.2), and

Blooms was perceived as the ‘middle’

price option with a rating of (5.2).


5.2

5.1

4.1

4.8

5.6

5.2

5.7

1.5

4.4

5.9

4.3

4.7

5.4

5.8

6.0

6.1

6.3

6.9

7.2

7.4

0.0 2.0 4.0 6.0 8.0 10.0

Blooms

Amcal Chemists


Terry White Chemist

Priceline Pharmacy

Capital Chemist

Discount Pharmacy


Chemist Warehouse


ACT NSW

Capital Chemist



Q7. Being a chemist that supports local community charities, activities and events. (on a scale of 0-10, where

10 being very supportive towards community)

Capital Chemist is rated very highly by both the ACT and NSW markets in terms

of being a business that supports local community charities, activities and

events.

People living in the ACT considered their

local non-brand pharmacies being the most supportive to the community (6.6)

which was only marginally higher than

Capital Chemist (6.5). Capital Chemist was rated higher in this regard compared with other brand name pharmacies.

NSW residents also believed their local

non-brand pharmacies to be the most supportive to the community as well (6.6)

closely followed by Capital Chemist (6.5) which was also considered a better

community support organisations than all the other NSW brands.


5.6

5.6

5.4

4.9

5.3

5.5

5.6

1.5

6.5

6.6

2.7

3.9

4.3

4.6

4.7

4.8

5.1

6.1

6.5

6.6

0.0 2.0 4.0 6.0 8.0 10.0

Blooms

Amcal Chemists


Chemist Warehouse

Discount Pharmacy

Priceline Pharmacy

Terry White Chemist


Capital Chemist


ACT NSW

Capital Chemist



Q8. Being conveniently located (on a scale of 0-10, where 10 being very conveniently located)

Local non-branded pharmacies were perceived as the most conveniently located by both the ACT and NSW

markets.

In the ACT, Capital Chemist was regarded

as the most conveniently located

amongst the other branded pharmacies (7.7). The Australian Pharmacy Group

(6.7), Priceline Pharmacy (6.3), and Chemist Warehouse (6.2) followed Capital Chemist.

Of the branded NSW pharmacies, Blooms

was considered the most conveniently located (8.4), followed by Priceline

Pharmacy (8.2), Capital Chemist (7.8), and

Terry White Chemist (7.5).


8.4

6.2

6.9

7.5

5.3

6.6

8.2

1.0

7.8

8.5

3.2

4.6

5.0

5.2

6.2

6.2

6.3

6.7

7.7

8.8

0.0 2.0 4.0 6.0 8.0 10.0

Blooms

Amcal Chemists


Terry White Chemist

Discount Pharmacy

Chemist Warehouse

Priceline Pharmacy


Capital Chemist


ACT NSW

Capital Chemist



Q9. Being a chemist you want to use (on a scale of 0-10, where 10 means a very high rating in terms wanting to

use)

In the ACT residents prefer to use local

non-brand pharmacies (8.6) followed closely by Capital Chemist (7.5) then the Australian Pharmacy Group (7.3).

The NSW market also perceived local

non-brand pharmacies as their first choice (8.4) and Blooms was also very popular (8.2). While Capital Chemist was fifth most popular, it is worth noting that

the actual score difference between the top 5 is not large.


8.2

6.7

6.5

8.1

7.2

5.7

7.6

1.5

7.7

8.4

3.5

4.7

5.3

5.7

5.9

6.3

6.8

7.3

7.5

8.6

0.0 2.0 4.0 6.0 8.0 10.0

Blooms

Amcal Chemists


Priceline Pharmacy

Terry White Chemist

Discount Pharmacy

Chemist Warehouse


Capital Chemist


ACT NSW

Capital Chemist



CAPITAL CHEMIST SPECIFIC

Q10. Have you visited a Capital Chemist in the last 6 months?

In the last 6 months, 47% of Act respondents visited a Capital Chemist in the last 6 months. 30% of NSW catchment area residents visited their

Capital Chemist in the last 6 months.

Q11. How would you describe your feelings toward Capital Chemist?

Capital chemist is well regarded by

almost all ACT and NSW market residents.

Ninety-nine per cent (99%) of ACT residents described their feelings toward

Capital Chemist being either positive (69%) or very positive (30%).

Ninety-eight per cent (98%) of NSW residents described their feelings as

positive (75%) or very positive (23%).

Base ACT = 199, Base NSW = 200


47%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ACT NSW

30%

69%

0% 1%

23%

75%

2% 0% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Very positive Positive Somewhat

negative

Very Negative

ACT

NSW

Capital Chemist



Q12. To what extent do you believe that Capital Chemist supports the local community?

In the ACT, 76% of residents believed that Capital Chemist provided at least moderate level support to the

community (29% a lot of support and 47% moderate support).

In NSW, 98% of residents considered Capital Chemist to provide a moderate

level of community support or above (32% a lot of support and 66% support).

Capital Chemists community efforts are well recognised by both the ACT and

NSW markets but NSW residents appear

more aware of Capital Chemist’s community efforts.


29%

47%

24%

32%

66%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

A lot of support Moderate support Small level of

support

ACT

NSW

Capital Chemist



DEMOGRAPHICS

Q13. In what year were you born?

Q14. In which state do you live?



34%

27% 21% 18%

46%

29%

15% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

65 and above 50-64 35-49 18-34

ACT

NSW

200 202

0

50

100

150

200

ACT NSW

Capital Chemist



MARKET POSITIONING MATRIX

The following matrices show the relative conceptual position of Capital Chemist in relation to other brands in the market.

ACT – Being conveniently located VS Price

In ACT, Capital Chemist has been viewed as a mid-to-higher priced but more conveniently located than most others. No other branded pharmacy (excluding the non-brand local pharmacy) was considered to be

more convenient than Capital Chemist. Location is a key competitive advantage as it appears to be an

important business driver.

Capital Chemist



ACT – Staff knowledge and professionalism VS Price

ACT residents considered Capital Chemist to be a mid-price pharmacy with a higher level of professionalism

than almost all other brands. The Australian Pharmacy Group is considered to have a similar level of

professionalism but is perceived as more expensive for that same level of professionalism. Only local non-

branded pharmacies are regarded by the market as having more professional and knowledgeable staff than

Capital Chemist.

Capital Chemist



ACT – Community contribution VS Price

Capital Chemist was approximately equal to local non-branded pharmacies as being a chemist that rates

the highest in terms of providing support to local community charities, activities and events. Capital

Chemist only genuinely competes against local non-branded chemists for in this characteristic as it is

considered substantially better than most other brands.

Capital Chemist



NSW – Being conveniently located VS Price

In NSW, Capital Chemist was considered to be a mid-to-higher priced and conveniently located pharmacy, however Priceline Pharmacy and Blooms were considered slightly more convenient. In this characteristic, Capital Chemist

competes with Priceline Pharmacy, Blooms, and Terry White.

Capital Chemist



NSW – Staff knowledge and professionalism VS Price

Both Capital Chemist and Blooms were considered to be very similar regarding price and staff professionalism and knowledge. Priceline was regarded as more expensive but with less professional/knowledgeable staff members.

Capital Chemist



NSW – Community contribution VS Price

Capital Chemist was considered to be one of the highest contributors to the community (equivalent to non-branded

local pharmacies).

Capital Chemist



HISTORICAL TREND (ACT)2

Unprompted awareness of Capital Chemist

The unprompted brand awareness of

Capital Chemist has been declining in the past 10 years with an average annual awareness decline rate of 2%.

Your perception towards Capital Chemist (very positive + positive)

The positive disposition of consumers

towards Capital Chemist has increased from approximately 60% in 2005 and

2008 to 99% in 2015. This represents an

annual average increase of 3.8%.

2 Historical data of NSW was not available in previous surveys.

March 2005, March 2008, September 2015


56%

43%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

March 2005 March 2008 September 2015

61% 63%

99%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Capital Chemist



Visits to Capital Chemist in the last 6 months

The percentage of visits to Capital Chemist has dropped from 57% of residents in 2005 and 2008 to 47% in 2015.

This represents an average annual decline of 1%.


57% 57%

47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Capital Chemist



This report was produced by Piazza Research Pty Ltd Ph (02) 6282 4963, for the Capital Chemist.

Lead Consultants: Grant Piazza, Dr Lu Jin

Project reference number: #CACH040915

Capital Chemist Brand Awareness and Market Perceptions ... · Perceptions that Capital Chemist...

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