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2. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 2The FactsQuikr was launched in 2008 and is Indias No.1 online classifieds platform It operates in 940 cities of India Each month, Quikr gets over 32 mn unique visitors The site hosts approximately 9.7 mn live ads Some of the most important categories on the site are Electronics (especiallymobile phones), cars and bikes, real estate and household goods Innovation is part of the DNA of Quikr. They were the first online brand to enableconsumers to post ads on their site by making only a missed call They were also the first among brands to launch the Maximum Selling Price(MSP) calculatorthe only price calculator for used goods in the market In 2014, Quikr was the only classifieds platform to be featured in the list of top tenBest E-commerce Brands in India Amongst Youth by the Brand Asset ValuatorTool, Young & Rubicam Group India 3. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 3Background on Challenge Quikr has 140+ sub-categories across 12 categories Category Agnostic Search: Search is conducted across categories, sincea user is not expected to understand the category structure Balancing Relevance and Recency An ad that exactly matches the search term but is an older ad is of lessimportance to the searcher as compared to a partially matched ad posted a fewmoments ago For instance, when a search for 1 BHK Carter Road Bandra is conducted, an adthat has all the terms and was posted three months ago is less important ascompared to an ad that has the terms 1 BHK Bandra and was posted a fewseconds ago. This is because the need posted three months ago would havebeen closed by this time, and hence, would not be useful even if it had all therelevant terms 4. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 4The ProblemA Quikr user may not completely understand the taxonomy of the platform.For instance, Air Conditioners & Coolers is currently a sub-category underthe Home & Lifestyle category. It could also be classified underElectronics & AppliancesAs a result, search on Quikr is conducted across categories rather than ona particular categoryMoreover, the search is conducted on unstructured user input data, i.e. adsposted by sellersSearch results could also be polluted if the ad poster miscategorizes theproduct while posting the ad on the site 5. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 5The Challenge StatementSuggest a technology solution that understands the intent of a searchconducted on the platform (mobile site, desktop site and mobile app) by theuser and shows the most relevant ads matching the same 6. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 6The Challenge Statement - Details To drive up category selection during search, the following features are beingincorporated on the site: Triggering category suggestions during autosuggest Display of possible categories to which the search term could belong, on the SearchResults page, right below the header Display of list of categories in descending order of relevance on the left-hand sidefilters The following table shows the distribution of number of words in the search queries:# of words in query Sample query % of total search queries1-word query Cars 34%2-word query Mobile phones27%3-word query Samsung Galaxy S315%3+-word query 1 BHK in Lower Parel24% 7. Capgemini Super Techies Show Season 3- Quikr ChallengeCopyright Capgemini 2014. All Rights Reserved 7General Pointers Time allotted for solution presentation: Teams will be given 20minutes for a detailed presentation to judges (off-camera) and 3minutes for a high-level pitch (on-camera) Mentor consultation:- Call: Teams will have access to a 30-min audio call with a Capgeminiexpert; the teams are expected to keep questions ready for the call inadvance- Email: Additionally, teams can send one email with questions to theexpert anytime before the final solution submissionTip: Mentors will take at least 48 hours to revert; therefore, the earlier thequestions are sent, the better CXO interaction:- Call: All teams will get to be part of a 3045 min audio call with the CXOof Quikr; during the call, teams can direct questions pertaining to thechallenge to the CXO- Date and time of the call: To be confirmed 8. www.capgemini.comThe information contained in this presentation is proprietary. 2014 Capgemini. All rights reserved. Rightshore is a trademark belonging to Capgemini.About CapgeminiWith more than 130,000 people in over 40 countries, Capgeminiis one of the world's foremost providers of consulting, technologyand outsourcing services. The Group reported 2013 globalrevenues of EUR 10.1 billion.Together with its clients, Capgemini creates and deliversbusiness and technology solutions that fit their needs and drivethe results they want. A deeply multicultural organization,Capgemini has developed its own way of working, theCollaborative Business ExperienceTM, and draws on Rightshore ,its worldwide delivery model.