Cape union mart christmas project coverage december 2014
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Transcript of Cape union mart christmas project coverage december 2014
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Cape Union Mart Christmas
Coverage Report
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Campaign Overview •Coverage appeared: 25 pieces •Total value of coverage to date: R2 940 714,48 •Monthly retainer for two months: R34 000 ex VAT•Return on Investment (ROI) for Cape Union Mart 1: 86
Influence’s Recommendations•Start planning earlier in the year and ensure high res images and selected products are available from August to ensure long lead coverage. •Many short lead titles didn’t do gift guides this year, and we feel that Cape Union Mart definitely receives better long lead coverage. •As per Influence’s original recommendation, Cape Union Mart should plan a Festive Season Gift Guide, and not Christmas. A few publications have used the products in their January issues. This would also ensure more coverage.
Project Summary
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Online Coverage
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Print Coverage
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You Magazine
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You Magazine
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You Magazine
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Huisgenoot
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Huisgenoot
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Huisgenoot
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Drum
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Drum
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Your Baby Page 1 of 2
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Your Baby Page 2 of 2
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Drive Out Page 1 of 2
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Drive Out Page 2 of 2
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Weg Page 1 of 3
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Weg Page 2 of 3
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Weg Page 3 of 3
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Wegry Page 1 of 2
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Wegry Page 2 of 2
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Heat
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You Magazine
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Huisgenoot
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Drum
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Caravan & Outdoor Life
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Fairlady
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Country Life