1. Cape Cod Collectables BU 473Sarah Gray, Christine Petrone, & Katie Wilhelm

2. Business ChoiceSmall business offers handmade nautical gifts Located: Cape Cod, MassachusettsBarnstable CountyTown of Falmouth 3. Demographics Cape Cod Population215,88892.7% Caucasian52.4% Female30.1% = 40-59 years of ageMedian income = $60,317United States of America Census Bureau. U.S. Department of Commerce. Barnstable County QuickFacts from the US Census Bureau. By U.S. Census Bureau.N.p., 18 Sept. 2012. Web. 15 4. Hoovers Inc. "Gift, Novelty & Souvenir Stores." 2012. Web. 27 November 2012. . "Falmouth, Cape Cod" Falmouth Chamber of Commerce. Falmouth Chamber of Commerce. N.p., 2011. Web. 29 Nov. 2012. . 5. ResearchQuantitativeQualitative 6. Quantitative HypothesesHypothesis StatementMain HypothesisThere is a demand for handmade nautical gifts on Cape Cod and a lack of shops that sell these types of products. Therefore, a store like Cape Cod Collectibles would be successful.Sub Hypotheses StatementSub Hypothesis 1 The group of individuals believed to respond most positively to this survey would be of the following demographics; females between the ages of 30 to 59, who are married and are employed or have a spouse who is employed in some way. The expected education level of this demographic would be some college education. The projected income of this group would be between $69,001 and $99,000.Sub Hypothesis 2 If technology is implemented it will have a positive effect on the business and will increase the amount of sales.Sub Hypothesis 3 By offering customized and handmade nautical items on Cape Cod customers will respond positively.Sub Hypothesis 4 Quality service greatly impacts customer satisfaction and therefore by providing quality service customers will be loyal to our company.Sub Hypothesis 5 Price positively influences the perception of quality by offering handmade and customized items at a reasonable price, customers will be influenced positively which will influence their willingness to buy. 7. Qualitative HypothesesHypothesis StatementMain HypothesisCape Cod is an area of high tourism and seasonal businesses, by considering other views of small business owners from a similar area or from Cape Cod itself, conclusions will be drawn that better depict the functionality of a small business.Sub Hypothesis StatementSub Hypothesis 1 Small gift, novelty, and souvenir stores will be more likely to offer their customers a smaller variety of products with more details than a wide variety with several options.Sub Hypothesis 2 Small gift, novelty, and souvenir stores will be more likely to internally produce a marketing plan if one is produced at all, rather than to contract it out to an outside source.Sub Hypothesis 3 The most important part of customer satisfaction for any small business is that the customer is always right.Sub Hypothesis 4 The inventory ordering process for a small gift, novelty, and souvenir store is on an as needed basis and is done by the owner of the store.Sub Hypothesis 5 A small businesses four highest expenses are rent, payroll, utilities, and inventory.Sub Hypothesis 6 Small gift, novelty, and souvenir stores will be more likely to use a manual accounting system to keep track of cash flow in and out of the business. 8. Quantitative Methodology54 question sample survey Approved by IRB Survey software- surveygizmoFacebook or E-mail Paper handoutsKnown relationship or local businesses Criteria: visited, lived, or vacationed on CapeCodConsent ImpliedInput data into SPSS 9. Qualitative Methodology15 Individuals Approved by IRB Selected on criteria: owning a smallbusiness, on Cape Cod, or in a tourist town30-40 Minutes Commonalities Codes Frequencies 10. Quantitative 11. Quantitative: Data AnalysisConstructs Price Point Product Demographics Marketing Strategies Customer Service 12. Price PointWilling to pay for items Feasible inventory and attract customers Develop price rangeCrosstabs Household Income XLikeliness to purchase nautical gifts Likeliness to purchase handmade gifts overfactory made gifts 13. ProductPotential ProductsCrosstabs GenderWillingness to purchase nautical items or giftsWillingness to purchase handmade nautical giftsWillingness to purchase handmade gifts overfactory giftsFrequencies Gender with each specific item 14. Demographics Insight about individuals Pie charts Crosstabs Willingness to purchase nautical gifts X with the following:Yearly household incomeEducationEmployment statusMarital statusAge 15. Marketing StrategiesMarketing planFrequency Promotional offers Advertising methods Social media 16. Customer ServiceSuperior customer service Quality of serviceFrequency Tables Identify hours of operation Online purchasing Shipment of products 17. Quantitative Results 18. DiscussionSub Hypotheses Disproved Technology Positive Response Customization Loyalty Perception of Quality 19. ConclusionHypotheses DisprovedOne CorrelationSignificance in data collected 20. Future ResearchRanking Questions Misunderstanding Incorrect data could not be usedExpand sample group 21. Qualitative 22. Qualitative:Data Analysis & DiscussionConstructs Marketing Strategies Product Details Customer Service Business Experience 23. Marketing StrategiesDevelop marketing plan Internally ExternallyDiscussion 80% responded - internally 24. Product DetailsNautical gift trends On the Rise Stagnant DecliningWider variety vs. smaller varietyInventory Management Internal vs. ExternalInventory Order Routine vs. As needed basis 25. Customer ServiceCustomer Service Customer satisfactionDiscussion 66% - customer is always right 34% - customer satisfaction 26. Business ExperienceSmall business experienceEffects of tourismSeasonalityMake a profit vs. break evenMarkupAdvertisingAccounting system managementFour highest expensesUnexpected challenges 27. Future ResearchConduct further research Target InterviewsMore specific questions 28. Works Cited "Falmouth, Cape Cod" Falmouth Chamber of Commerce.FalmouthChamber of Commerce. N.p., 2011. Web. 29 Nov. 2012.. Hoovers Inc. "Gift, Novelty & Souvenir Stores." 2012. Web. 27November 2012.. United States of America Census Bureau. U.S. Department ofCommerce. Barnstable County QuickFacts from the US Census Bureau.By U.S. Census Bureau. N.p., 18 Sept. 2012. Web. 15 Nov. 2012..