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    CAPACITY PLANNING ANDMANAGEMENT

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    CONTENTS

    Meaning and Definition of CapacityPlanning

    Needs of Capacity planning Types of Capacity Break Even Analysis Role of forecasting in Capacity

    planning Decision Analysis Tree

    Capacity Expansion Strategies Case Study Conclusions

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    CAPACITY

    Capacity" is the maximum amount of workthat an organization is capable of

    completing in a given period of time.

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    BASIC QUESTIONS

    The basic questions in capacity handlingare:What kind of capacity is needed?

    How much is needed?When is it needed?

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    Capacity can be increased through:-

    Introducing new techniques

    Equipment and materials

    Increasing the number of workers ormachines

    Increasing the number of shifts, oracquiring additional production facilities.

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    Example

    If a machine can run 200hrs in a month & 2000washers per hour are made, then the capacity ofmachine can be expressed 4lakhs washers permonth.

    Classical formulaC = T * E * U where,C = actual measured capacity (in standard hours)T = real time available

    E = efficiencyU = utilisation

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    CAPACITY PLANNING

    Capacity planning is the process ofdetermining the production capacity

    needed by an organization to meetchanging demands for its products

    .

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    NEED OF CAPACITY

    PLANNING To keep low production cost

    To minimize loadings

    To meet expected demand

    Optimum utilization of resources

    To manage change in production

    To avoid loss of productivity

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    Measurement of capacity

    Capacity can be measured in terms of

    output or input of the conversion

    process.

    9

    Organisation ofcapacity

    Measures

    Automobile industry No. of vehicles

    Steel mill No. of tonnes of steel

    Hospital No. of beds

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    CLASSES OF CAPACITYPLANNING

    Lead strategy

    Lag strategy

    Match strategy

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    Types Of Capacity

    There are three types of capacity:

    1.Design Capacity:

    Maximum rate at which a process can operate

    on continuous basis under ideal condition.This is the capacity designed for thefacility.It depends upon the number ofmachines and equipment, coupled with

    labor. It represents the maximum rate ofoutput that can be achieved under idealconditions.

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    2. Effective Capacity:

    The production rate which can be achieved undernormal conditions taking into a/c product mix,scheduling methods, breakdowns, minor powerfailures, employee trg, rest pauses etc.

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    25 January 2010Group-3 Capacity Planning Sec: A

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    Waysof

    increasing

    effective

    capacity

    Proper process quality control so that thereare lesser defective items requiring rework.

    Proper facilitylocation, layout &internal working

    condition

    Making products &services as uniform

    as possible indesign so that the

    no. of set-ups

    required are less.

    Properly following the environmental &pollution norms.

    Good training.high

    motivation,lessabsenteeism &

    turnover on the part ofworkers.

    Good coordinationwith suppliers for

    timely & defects freesupplies,& proper

    scheduling of

    products onmachines.

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    This is maximum output rate which is actuallyachieve under the constraints of machinebreakdowns, labor inefficiencies & absenteeism,defective products, late deliveries of materials bythe supplier & so on..

    Actual Capacity can be equal to or less than effectivecapacity.

    ACTUAL CAPACITY

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    Capacity Utilization= Actual capacityDesign capacity

    x100%

    Capacity Efficiency= Actual capacityNormal capacity

    x 100%

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    Actual output = 36 units/dayEfficiency = = 90%

    Effective capacity 40 units/ day

    Utilization = Actual output = 36 units/day= 72%

    Design capacity 50 units/day

    Efficiency/Utilization Example

    Design capacity = 50 trucks/day

    Effective capacity = 40 trucks/day

    Actual output = 36 units/day

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    BREAK EVEN ANALYSIS

    It determines the level of output at whichadditional revenue equals the additional

    cost of adding capacity.

    We have to know how large Q i.e. outputrate would have to be for the additionalcapacity to become profitable.

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    BREAK EVEN ANALYSIS

    Piper Industries is considering opening a new manufacturing

    plant to produce shoes .The new facility will have a capacity

    of 2,00,000 pairs of shoes per year and an annual cost

    function ofCost = Rs. 25,00,000 + 12 Q

    Piper expect to sale the shoe for Rs. 27 per unit, so annual

    revenue will beAnnual revenue = Rs. 27 Q

    where, Q is the output rate.

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    SOLUTION

    Rs. 27Q = Rs. 25,00,000+Rs. 12 Q

    Rs. 15Q = Rs. 25,00,000

    Q = 166,667

    Unless new facility produces more than166,667 units per year, it will losemoney.

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    Loss

    Cost&

    Revenue(Rs.)

    1,66,667

    Q (output rate in units)0 BEP=

    Profit

    Total

    reve

    nue=

    27Q

    Totalc

    ost=Rs.25

    ,00,00

    0+12Q

    BREAK-EVEN ANALYSIS

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    CAPACITY PLANNING PROBLEM

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    Annual demand for a Product A being mfd. By XYZ Ltd is expected

    to be as follows:Demand : 8000 10000 15000 20000Probability : 0.5 0.2 0.2 0.1

    Annual Fixed Cost are Rs.2,00,000Revenue/Unit is Rs 35Variable cost/Unit Output Level

    =Rs 7.758,000 units

    =Rs 5.50 10,000 units

    =Rs 5.33 15,000 units25 January 2010 21Group-3 Capacity Planning Sec: A

    CAPACITY PLANNING PROBLEM

    CAPACITY PLANNING PROBLEM

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    25 January 2010 22Group-3 Capacity Planning Sec: A

    CAPACITY PLANNING PROBLEM

    Annual Fixed Cost are Rs.2,50,000

    Variable cost/Unit Output Level=Rs 9.40

    8,000 units=Rs 5.20 10,000 units

    =Rs 3.80 15,000 units

    =Rs 4.90 20,000 unitWhich facilit would ou recommend?

    An expected facilityunder consideration wouldrequire

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    SOLUTION

    EXISTING : 8000X0.5X7.75 = 31,00010,000X0.2X5.0 = 10,000

    15,000X0.2X5.33 = 15,990

    20,000X0.1X7.42 = 14,840TOTAL = 71,830

    EXPANDED: 8000X0.5X9.40 = 37,600

    10,000X0.2X5.2 = 10,40015,000X0.2X3.8 = 11,40020,000X0.1X4.9 = 9,800

    TOTAL = 69,200

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    VARIABLE COST

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    SOLUTION

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    EXPECTED SALES

    8000 X 0.5 = 400010000 X 0.2 = 2000

    15000 X 0.2 = 300020000 X 0.1 = 2000 11000

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    SOLUTION

    EXISTING EXPANDED

    FC 2,00,000 2,50,000

    VC 71,830 69,200

    TC 2,71,830 3,19,200REVENUE 11000 X 35 =3,85,000

    PROFIT 1,13,170 65,800

    Ans. Existing facility is recommended

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    ECONOMIES AND DISECONOMICSOF SCALE

    Economies of scaleIf the output rate is less than the optimallevel, increasing output rate results in

    decreasing average unit costs Diseconomies of scale

    If the output rate is more than the

    optimal level, increasing the output rateresults in increasing average unit costs

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    BEST OPERATING LEVELAVG.COST/U

    NIT

    ECONOMIES OF SCALE

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    OPTIMAL OUTPUT

    RATE

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    Different demand patterns/trends are possible indemand forecast.

    Growth trend

    Decline trendCyclical trend

    Stable trend

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    Growth trend

    TIME

    DF

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    Decline trend

    TIME

    DF

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    Cyclic trend

    DF

    TIME

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    Stable trend

    DF

    TIME

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    The avg unit cost of productiondecreases as the output rate increases.

    When output is increased beyond a

    particular limit the avg cost of productionstart increasing.

    The output rate at which cost is

    minimum is called optimum output rate

    OPTIMAL CAPACITYDETERMINATION

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    Optimumoutput rate

    ACPU

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    Used to analyze decision situations thatare sequential in nature.

    Decision is taken one after the another

    in the sequence.Rectangles-decision nodes

    Circles-points of outcomes

    DECISION TREEANALYSIS

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    USING DECISION TREES TO EVALUATECAPACITY ALTERNATIVESQuestion:

    The owner of the Hackers Computer Store is considering what

    to do

    with his business over the next 5 years. Sales growth over the

    past couple of years has been good, but sales could grow

    substantially if major electronics firm is built in his area asproposed. Hackers owner sees three options. The first is to

    enlarge his current store, the second is to locate at a new site,

    and the third is to simply wait and do nothing. The decision to

    expand or move would take time, and therefore, the store

    would not lose revenue. If nothing were done the first year and

    strong growth occurred, then the decision to expand

    reconsidered. Waiting longer than one year would allow

    competition to move in& would make expansion no longer

    feasible.

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    Contd

    The assumption & conditions are as follows:1. Strong growth as a result of the increased population of

    computer fanatics from the new electronics firm has a55% probability.

    2. Strong growth with a new site would give annualreturns of $195,000 per year. Weak growth with a newsite would mean annual returns of $115,000.

    3. Strong growth with an expansion would give annual

    returns of $190,000 per year. Weak growth with anexpansion would mean annual return of $100,000.

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    Contd..

    4. At the existing store with no changes,there would be returns of $170,000 peryear if there is strong growth and

    $105,000 per year if the growth is weak.5. Expansion at the current site would cost

    $87,000.

    6. The move to the new site would cost$210,000.

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    Contd

    7. If the growth is strong and the existing site isenlarged during the second year,the cost wouldstill be $87,000

    8. Operating costs for all options are equal.

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    Solution:

    We construct a decision tree to advice Hackersowner on the best action.

    Values of each alternatives calculated are asfollows:

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    ALTERNATIVE REVENUE COST VALUE

    Move to new location,strong $195,000*5 $210,000 $765,000

    Growth(975000-210000=765000)

    Move to the new location,weak $115,000*5 $210,000 $365,000growthExpand store,strong growth $190,000*5 $87,000 $863,000Expand store,weak growth $100,000*5 $87,000 $413,000Do nothing now,strong growth $170,000*1 $87,000 $843,000

    $190,000*4

    Do nothing now, strong growth $170,000*5 $0 $850,000Do not expand next year

    Do nothing now,weak growth $105,000*5 $0 $525,000

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    ec s on ree

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    ec s on reefor Hackers Computer Store

    Problem

    Hackerscomputer store

    Move

    Expand

    Do nothing

    Revenue move cost

    Revenue move cost

    Revenue expansion cost

    Revenue expansion cost

    ExpandRevenue expansion

    costDo nothing (revenue)

    revenue

    Strong growth .55

    Weak growth .45

    Strong growth .55

    Weak growth .45

    Strong growth .55

    Weak growth .45

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    for Hackers Computer Store

    Problem

    11/21/10 SEC. B PGDM -III 43

    Hackers computer

    store

    Move

    Expand

    Do nothing

    Strong growth .55

    Weak growth .45

    Strong growth .55

    Weak growth .45

    Strong growth .55

    Weak growth .45$525,000

    $765,000

    $365,000

    $863,000

    $413,000

    $843,000

    $850,000

    $585,000

    $660,500

    $703,750

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    The primary purpose of capacity planning isto match the companys productioncapability with customer demand in the mostprofitable way. The capacity strategy should

    consider the demand pattern as well assupply capabilities.

    Fundamental aspects of capacity decisionsis whether facilities are organized aroundproducts, processes or markets.

    44

    Capacity Expansion Strategies

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    Diff t t f

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    Different types oforganization facility

    Production organized facility

    Process organized facility

    Market organized facility

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    Th diff i

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    1)Demand Leading

    2) Demand Trailing

    3)Demand Matching

    4)Steady Expansion

    46

    The different capacityexpansion strategies are:-

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    47

    CAPACITY

    CAPAC

    ITY/DE M

    AND

    TIME

    EXCESSCAPACITY

    DEMAND LEADING

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    48

    TIME

    CA

    PAC

    ITY/DEMA

    ND

    CAPACITY SHORTAGEDEMANDCAPACITY

    DEMAND TRAILING

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    49

    TIME

    CAPACITY/DE

    MAND

    CAPACITY

    DEMAND

    DEMAND MATCHING

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    50

    TIME

    CAPAC

    IY/DEM

    AND

    DEMAND

    CAPACITY

    STEADY EXPANSION

    CAPACIT ADDED AT REGULARTIME INTERVALS

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    Glaxo SmithKline India

    Ltd..

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    Introduction

    Glaxo Smith Kline India Ltd. is one ofthe most important and growing parts ofpharmaceutical manufacturing giant

    Glaxo Smith Kline, UK (known as GSK,worldwide).

    It has more than 20% of the market

    share of pharmaceutical products inIndia.

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    Operations

    It has its own 4 manufacturing units andrest of its manufacturing is outsourced to23 partner pharmaceuticalmanufacturing companies throughoutIndia.

    It has 5 warehouses strategically locatedto cater to distributors (CFAs) who are

    located in widely scattered geography ofIndia. The total number of distributors(CFAs) is 31.

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    Transportations

    Transportation part of the whole distributionsystem is outsourced to many independentprivate goods carriers.

    These carriers are grouped as trucking (with

    varying carrying capacities ; railroad, surfacecouriers and air couriers.

    The lead-time varies from 15 days for a railroadconnection from the western part of India to the

    far eastern part of India to 5 7 days for mostroad connections for trucks to 2 days for aircourier.

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    Applications

    Glaxo Smith Kline India Ltd. hadimplemented ERP system from vendorJD Edwards.

    While this system has been proving veryuseful for their manufacturingprocesses, they did not had a

    satisfactory solution for their producttransportation and distribution processes

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    The Challenge

    1. Planning used to take at least 2 weeks andrequired input from many people. A lot of

    effort was required to make these plans.

    2. By the time the plan was made, it became obsolete

    as initial requirements got changed.When any change in plan was required, it wasimpossible to incorporate these changes

    in the plan.

    3. The whole product distribution system wasinefficient.

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    Challenges

    4. There were many under fill movementsof trucks.

    5. No transparency In distribution system.

    6. Late orders were creating a lot ofproblems.

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    The Solution

    1. When Optimization Engine isimplemented in an organization wherethere is already an implementation of

    any ERP system, Optimization Engineworks as the brains behind the businessoperations whereas the ERP systemworks as the business enabler.

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    Contd..

    2. Our Optimization Engine softwareconsolidates all sales forecasts made bydifferent sales units as well as the

    purchase orders; the company receives.Based on this consolidated figure, thecompany can do any supply chainrelated planning

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    Contd..

    3. Our Optimization Engine Software isbased on Genetic Algorithm basedcomputation. The plan it generates is

    the most optimal solution for the givenscenario and no other solution caneasily beat it.

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    Contd..

    4. Optimization Engine software takes intoaccount stock out cost (loss of order dueto unavailability of stock), inventory cost

    and transportation cost, raw materialcosts, human resources costs, and itgenerates a plan to minimize all of thesecosts.

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    Contd..

    5. Optimization Engine software takes intoaccount lead time and other constraints.It takes them into account completely

    when it generates the most optimal plan.6.User has a choice to assign weight age

    and the software generates the most

    optimal plan accordingly.

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    Contd..

    7. Our experience shows that even at placeslike big and reputed multinationalcompanies; the efficiency of their business

    processes is not optimal even after goodimplementation of ERP systems. In mostcases our software can improve theirbusiness processes by at least 10% and

    it can go even to 300%. This translates tocorresponding cost savings and effectivecapacity planning.

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    Benefits of the solution:

    1. When a company is looking to cut itsoperational costs to be competitive.

    2. When a company is looking to expand

    and wants to make capacity planning forthe new facilities.

    3. When a company wants to revise the

    capacities for the merged facilities afteracquisitions.

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    Highlights of implementations:

    The total distribution cost savingsexperienced by the company stood atmore than 150% compared to their

    earlier distribution costs. The servicelevels were achieved more than 95% forall products.

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    Conclusion

    1. To update the model a specified namingconvention needs to be followed for e.g.Purchases should be named as PU,

    Transfers as TR, Sales as SL, stocksas ST, and receipts as RT. All thesefiles need to be stored in the Integratefolder on D: drive of the machine..

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    Contd..

    To start replication user needs to selectreplicate option from the OptimizationIcon in the Start button Programs list.

    The application can either use thecurrent stock as the opening stock forthe whole month if the stocks areupdated at the start of the month or just

    let the daily update run as per theregular routine.

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    Contd..

    2. After running the Replication model, usercan create a new plan.

    3. To create a new plan, user can select theOptimization Engine icon and login into theapplication. Planning for some selectedproducts or all the products depends uponthe users choice, he may also select theoption of medicines or vaccines before

    creating the plan and accordingly theproduct, source and destination lists arehandled.

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    Contd..

    Planner also has the option of settingthe objectives of the plan by selectingthe Advanced button where theconstraints like:

    optimizing on high or low stock outcosts

    what percent of excess quantity of

    products at various locations should beconsidered for movement on the basisof availability

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    Contd..

    the kind of weekly distribution patternthat needs to be followed for logistics ofgoods.

    Week wise distribution describes theshipment of products over the month.

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    Capacity Planning

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    Capacity PlanningChallenges

    Inability to create a steady flow of demand to fullyutilize capacity

    Idle capacity always a reality for services. Customer arrivals fluctuate and service demands

    also vary. Customers are participants in the service and the

    level of congestion impacts on perceived quality.

    Inability to control demand results in capacity

    measured in terms of inputs.

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    Importance of Capacity

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    1. Impacts ability to meet future demands2. Affects operating costs

    3. Major determinant of initial costs

    4. Involves long-term commitment5. Affects competitiveness

    6. Affects ease of management

    7. Globalization adds complexity8. Impacts long range planning

    Importance of CapacityDecisions

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    CONCLUSION

    The primary purpose of capacity planningis to match the companys production

    capability with customer demand in themost profitable way.

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    1

    111