Capacity Building in Small Town America

Capacity Buildingin Small Town America

to Improve Multi-Cultural Health Care Education, Access and Services

ByElizabeth Chung, MS

Easten Law, MA

The Learning Institute For Enrichment & Discovery

October 16, 2010

Capacity building is defined as the "process of developing and strengthening the skills,

instincts, abilities, processes and resources that organizations and communities need to

survive, adapt, and thrive in the fast-changing world."

(Ann Philbin, Capacity Building in Social Justice Organizations Ford Foundation,

1996)

Capacity Building in Small Town America to Improve Multi-Cultural Health Care Education, Access and Services. - Elizabeth Chung, MS

Why Capacity Building in Community Health?

It gives fluidity, flexibility and functionality of an organization to operate within its cultural

competency in order to accommodate to the changing needs of the population that

is served.


LIFE & Discovery Centerin Frederick County, MD

Background ~LIFE & Discovery

Founded in 2004. Minority led (primarily of Asian decent) community based organization Vision – There is quality of life through education.Mission

Promote Asian languages and cultureImprove access to health and human servicesAdvocate Citizenship and Language AccessDevelop community leadership

Awarded by the Maryland Department of Health and Mental Hygiene to develop the “Frederick County Minority Outreach & Technical Assistance” Project (FCMOTA)


Capacity building through “MOTA”(Minority Outreach & Technical Assistance)

“Bringing together diverse entities for the empowerment of the whole.”


The CRFP established the “Minority Outreach & Technical Assistance Program” (MOTA) to promote effective involvement of minorities in CFRP throughout the State


Background ~ MOTA

SUSTAINABLE MINORITY OUTREACHAND TECHNICAL ASSISTANCE

(SMOTA) Methodology

Adopted CDC Scientific Outreach Tool Expanding MOTA Methodology for Capacity

Building and Sustainable Development


SUSTAINABLE MINORITY OUTREACHAND TECHNICAL ASSISTANCE (SMOTA) Adopted CDC Scientific Outreach Tool

PHASE I – Engagement

Prepare to engage the community

Formulate and clarify MOTA goals

Seek to understand minority communities

PHASE II – Outreach

Establish relationships in each minority community

Encourage and foster empowerment in communities


SUSTAINABLE MINORITY OUTREACHAND TECHNICAL ASSISTANCE (SMOTA) Adopted CDC Scientific Outreach Tool

PHASE III –Technical AssistanceFacilitate partnership for social changeRecognize and respect diversityDevelop and enhance capacitiesPlace the community at center of change processEncourage strategic planning in each community

PHASE IV – SustainabilityFacilitate and sustain resource developmentDevelop infrastructure to sustain minority groupsInstitutionalize partnerships & foster


L&D + MOTA = Frederick County MOTA Network

L&D + MOTA = FCMOTA NETWORK

2005 – L&D was a sub-grantee to MOTA through the Frederick Memorial Health System

2006 – Present, L&D became the lead grantee for Frederick County and formed FCMOTA

FCMOTA include faith-based, foundations, community service agencies, business, ethnic organizations, immigrant advocacy groups

FCMOTA groups participate in regional and state training sessions focused on cancer and tobacco intervention

FCMOTA Program

Goal Statement:

The goal of the Frederick County Minority Outreach and Technical Assistance (FCMOTA) is to assist the CRFP Program to reduce tobacco use and cancer mortality among minorities throughout the State of Maryland.

MOTA: FY 2010 Objectives

Objective 1: To increase the education and awareness of minorities on tobacco related illnesses, the consequences of tobacco use, tobacco prevention/cessation, minority cancer disparities, and local cancer screening opportunities, by the end of FY 2010.

Objective 2: To increase the recruitment and training of minorities to actively participate in and advocate for the health service needs of targeted minorities in the Local Cancer and Tobacco Community Health Coalitions, by the end of FY 2010.

Objective 3: To increase the number of minorities that seek cancer screening opportunities, by the end of FY 2010.

Objective 4: To increase the number of minorities that seek tobacco cessation program opportunities, by the end of FY 2010.


FCMOTA 2010 Performance Measures

8654 culturally appropriate health education materials distributed to minorities

17 cultural events/health sessions conducted targeting minorities

10 minorities recruited for local Cancer Coalition

3986 minority person received cancer / tobacco education


FCMOTA 2010 Performance Measures

21 minority organizations / persons were provided with technical assistance

38 minority organizations / persons were trained on advocacy on cancer prevention.

22 health education sessions were conducted for minority persons.

47 Cancer screening and Quitline referrals were made


The FCMOTA Pledges:

1) Targets outreach efforts to other Asian and minorities through community leadership and community networks.

2) Establishes relationships and secures commitments with Asian and other minority community based consultants and organizations


3) Community development is a process dedicated to connecting people, ideas, and resources in a culturally appropriate way to improve health conditions in and across communities.

4) Through well-organized and sustained community development efforts, communities identify their needs, develop an agenda with goals and objectives, then build the capacity to plan and take action to address these needs and enhance community well-being.


..

The FCMOTA Pledges:

5) Capacity building efforts that create relationships and exchange knowledge across cultures bring people together and strengthen communities.

6) The FCMOTA partners bring together diverse entities to offer leadership, time, knowledge, creativity, and hard work to establish community partnerships and collaborations for the empowerment of the whole community.


The FCMOTA Pledges:

FCMOTA Methodology

1) Community Development Strategies2) Capacity Building Strategies


COMMUNITY DEVELOPMENT STRATEGIES

Subcontract other community-based minority organizations

Link FCMOTA organizations together into a network

Secure support from the local health department

Collaborate local health department to establish disparities reduction goals for tobacco and cancer programs

Exchange work plans and partner on community education, screening and outreach


CAPACITY BUILDING STRATEGIES

Perform S.W.O.T. analysis of the local Asian communitiesMapping of local assets of bilingual and bicultural resourcesDevelop local leaders (including youth) with the understanding, skills and access to information, knowledge and training related to health promotion and disease prevention.


CAPACITY BUILDING STRATEGIES – (Continued)

Develop organizational management structures, processes and procedures within L&D.

Facilitate the management of organizational relationships between the different FCMOTA partners, organizations and sectors (public, private and community).

Apply the SMOTA


Capacity Building: A Healing Process In Cultural Diversity

SMOTA – Phrases

I. Pre-Engagement,II. Outreach and Engagement

SMOTA – Phrases

III. Technical Assistance IV. Sustainability

Development in :1. Human Resources2. Organizational Relationship, and3. Institutional Framework

Minority Community Based Organizations

Hospitals/ Other Health Clinics

University of Maryland and Frederick Community College

Frederick County Health Department

FCMOTA

The FCMOTA is the key entity to bring the pieces of the puzzle together!!!!

Community Leaders/Faith Based Organizations

Women's Groups

Asian Business

Asian Martial Artsgroups

Chinese, Korean(Language Schools)

Asian merican National

Organizations

Community Leaders/

Faith BasedOrganizations

Human ResourceFCPS – ELL Program

Asian American /Asian Pacific

IslanderCommission

Immigrant Community Events

and Activities

Health Fair, health Seminars and

workshop

Asian American Asian Pacific

IslanderCommunity Events

and Activities

Job/economic Development

Activities

Women’s Consultant/

CBO

Asian American/ Asian Pacific

IslanderConsultant/

CBO

Women’s Groups Events and Activities

BusinessConsultant/

CBO

ImmigrantServices

CBO

Health and Human Services /

CBO

Organizational Relations

MOTA GranteeMOTA Grantee

American Indian/ Alaska Native

Community Events and Activities


IslanderCommunity Events

and Activities

African American Community Events and Activities

Institutional Framework

Frederick county Health Department

University of MarylandFrederick Community College

Hospitals/Other

Health Clinics

Community Leaders/Faith Based

Organizations

Hispanic / Latino Community Events

and Activities

Hispanic / LatinoCommunity Based

Organizations American Indian/ Alaska Native

Community Based Organizations

African AmericanCommunity Based

Organizations


IslanderCommunity Based

Organizations

Women's Groups

Each of us has a role to play.

We all have a piece of the puzzle to contribute to the reduction in smoking,

control of cancer, and the overall improvement of health among minorities.


We can achieve sustainable positive outcomes when all segments of the community work together to make the vision of healthy communities a reality.


Acknowledgement

This slide presentation was made possible by the technical support of

Truemenda C. Green, MAGrants Program Manager/ CRFP/MOTA

201 W. Preston Street, rm 500Baltimore, MD 21201

[email protected]


CONTACT

Elizabeth Chung, MSExecutive Director

LIFE & Discovery, Inc.1 West Second StreetFrederick MD 21701

[email protected]

www.lifeanddiscovery.com


Capacity Building in Small Town America

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