Capabilities OverviewOctober, 2010

About The Owner – John Cullen

• 10 Years Pet Products Marketing & Sales– Pounce Cat Treats Brand Manager at HJ Heinz

(pre-Del Monte)– Built Several Start-ups to multimillion dollar

companies – Treats4Pets, Dogmatic Products, Zoombak GPS Collars

– Currently VP Marketing at JW Pet Company. – Sold dozens of products to Petco & Petsmart.

• 20 Years General Marketing Experience• Bulldog Marketing & Sales, Inc. – founded

September, 2009 to help start-ups with marketing & sales for less than traditional agencies.

Marketing• Marketing Strategy

• New Product Development

• Brand Name Development & Positioning

• Advertising & Promotion (online & traditional)

• Marketing Research

• Packaging

• Selling Materials

What We Do

Sales• Channel Development (Food,

Drug, Mass, Consumer Electronics, Pet, Hardware, Home Goods)

• Major Retailer & Specialty Account Calls – We get you the appointment!

• Sales Presentations

• Rep Network Creation & Management

How We Do It

• We have low overhead so we pass the savings on to you.

• We contract with freelancers and part-time designers & pass the savings on to you.

• We negotiate special rates with key media (print, radio, etc.) & pass the savings on to you.

• We use our expertise in marketing & our relationships in sales to help you get where you want faster – saving you money!

Category Expertise• Consumer Packaged Goods

• Consumer Electronics

• Pet Products

Channel Expertise & Key Account Relationships

Key Accounts• Petco

• Petsmart

• Pet Supplies “Plus”

• QVC

• HSN

• RadioShack

• Best Buy

• Wal-Mart

• & Many others!

CASE STUDIES

LittleGifts, Inc./SmartTag

• Developed a benefit driven brand name (SmartTag™) and logo.

• Created a “secret sauce” name (eAlert™) and logo for the SmartTag service.

• Refreshed the packaging to reflect the top two consumer driven benefits – guarantees to find your dog and notifies shelters, rescues & vets.

• All concepts names, logos & packages tested with consumers via marketing research.

• Created print, radio & email blast campaigns.

RESULTS: National roll-out in both Petco & Petsmart.

Brand Development & Logo Design

Before After

Packaging Development

Before

Packaging Development

After

Heavenly Helper LLC

• Created new brand name, logo and packaging for a unique dog treat.

RESULTS: Product and packaging going into production. Rep network being built. Public relations kicking off 1st QTR 2011.

Brand Development & Logo Design

Before After

Packaging Development

Before After

Energetic Solutions, LLC (ShooTag)

• Spec work involved presenting a new packaging design that…– Clearly communicated the product’s benefits –

creates a Chemical Free protective field around your pet.

– Showcased the actual product.

Result: ShooTag in-house ad agency reviewing designs.

Packaging Design

Before After

Pricing *• Brand Name Development $2,250• Logo Design $3,500• Packaging Design $4,375• Advertising Print Creative $3,750• Radio Scripts $1,500• Banner Ad Creative $1,000• Sell Sheets $ 750• Sales Presentations $1,500• Concept Tests (n=100) $2,750• Press Release Writing $ 750• Simple Website Design $3,000

* Estimates. Prices vary by scope.

Contact Us

Phone: 718-938-3473

Email: info@bulldogms.com

Web: www.bulldogms.com

THANK YOU!