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    Sistemas de Información EstratégicaPlann1n, g: ¿En qué consisteEl establecimiento de un proceso de planicación?

    I!"#$%&&I'

     !S estratégicos ( de planicación f l)se entiende como la planicación para la gestióneca* de largo pla*o + el impacto óptimo de la informaciónsen todas sus formassistemascinformación -SI. + la tecnolog/a informanon -!I., la incorporación de 1101 21I + sistemas inform3ticos, la tecnolog/a inform3tica + de telecomunicaciones,también inclu+e aspectos de organi*ación de la inclinación41n5 inage1ncnt de 16 ( f l)toda la empresa0En una denición sucinta, pero algo m3s estrec7a ofrecido por el l/der +Selig -1899. es5

    El proceso de decidir la ob;ecti

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    to ensure 7all old, inappropriate met7ods  arcstopped,  and bluer, more compre7ensi

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    espera que rcmnin as/ por algKn tiempo, tanto en términosde la importancia de la actiE>> lo acumular pol

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    recursos de ensean*a de usuario >as dudas sobre losbenecios !eleccnununications &uestionesactitudes de mandos intermediosactitudes de alta dirección !ecnolog/a l4 >g9ing detr3s de las necesidades

     frt 0W 21ucnc+of ocurrencia:

     !op 1n01nagcn)ll )nl carecido de conciencia del impacto SE( rr est3 teniendo gcnc1 O aliado + no c00lid entender cómoIS ( I! ofreció ad Ontil:0 >o -I una serie de barreras que imped/an a1)1 pl0:111estratégica efecti

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    fn11n benecios del plan general, 7e aqu/ que se ocupande aspectos importantes del negocio, tales comodios factores citados

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    eHtema

    En

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    =inanceetc0$etermine  `usil)lessStrateg+

    Purpose I Mission

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    trnduional,  functionall+ oeientated bus iness  plans0 =or eHample,#)l2)ln+ businesses 7a

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    1DL St r at egic lnfo11nation  Systen1s  J-'la.nni11g

    7a

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    )bus inesses t7at incremental  and disconnected impro

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    In t7is eu

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    or product dif f erentiation0Srraregic inf ormation s+stems  planning in toda+)s  competiti

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    I D11  Srr.ttegic lnfonn!1"lon Sys1cn1s #lanning

    uol eas+ lo ac7ie

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     !7e aim is successful  strategic planning, T7ere successmeans ma]ing recommcndat  ions  t7at are understood andcommined lo b+ ]e+managers, and l7tW11 implementing t7em to meet t7e needsof t7e business, and deli

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    responsi

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    I#-, St r !1tcgic lnforrn&1tio11 Systcr ns #l..t nning

    time, according:  to eHternal  forces, business needs  andopportunities, t7e planning timetable and culture of t7eorganisation, and t7e benets deli

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    planning,  especiall+ since t7e outcome of suetA pl01nniug is

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    Till not be set in concrete, but s7ould gi

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    I # Staueg,: lnf  +ll-lli+ll  Sy)/t e1ns  #lanning

    0o 0l0  J [uest ions Iii at ueetl lo be  t111Siuer ed  befo!.een1lr2iug  11sl111t egic JS"IT  plo1111i11g

    COCt7at are t7e purpose and t7e main stimuli prompting t7eneed for planning, and T7at are t7e ]e+ business dri

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    required? CWE7al ot7er resources arc required -automated tools,administratiWrl?

    7elpful  to s7arpen t7e perspectiI $"II^  IS P>@I^

     !7e purpose of IS planning  is to ensure t7at t7e best  possible

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    to respond in t7e S-.#Ce  Ta+0 =igure :R0R s7oTs 7oT t7e  pact: of c7ange in t7e eHternal en

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    I I D Str.lleii7 lnfor.ition Systes l'"!nini

    $eoree of &7ange

    #ur  pose c0llld  stiuti rlri4i11g is pl.inuing  I I I

    restructure  D1O lntcgratc  16(l!  Tit7 t7e rest of t7e business0  !7e tilimuli1na+  be as di S!"@!E^I& "esponse to t7e regu lar  business  planning  c+cle0

    !7e business  ta]en o

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    "estructuriugcef ten  resullit1g  front corporate strategicplanning, for eHample, c7anging a business from a production

     Bed to 0i mar]eting  led orientation, or more frequentl+noTada+s as a resultof radical  business  reengineering0

    droun2atic performance!#M ill)IB.ro

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    aneecti

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    I 1L  S1r.11esic  Inforat ion  Systes # J.rnninc7urrent $n4itone! l/:.ill7S  *Jnd   8%.. 2s 11 B

    R IT s11 p11f  y 

     planning.  " eoe" :  t7eneHt le

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    N 9e4elop111enl and i111 "en1c11 J6tio11 l&uel: at t7e loTest le

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    $e

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    dri

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    I 1N SttdleJ*ic tnf ur nidt ion  S=&le1ns #" !11111i11g

    past,  and t7e composition 00md 1llanagen1ent  practices of t7ecurrent

    7urrent $n4ironent! t ssue' aoc( liS2 )/  I 16

    Table 3 .. =  Issues !111al ysis*  ad a pt eI fto1n 0l Sr lf 4ey   + J11fucu.6-I in  1>?@portf olio0

    [ !7e current role of IS(I ! in t7e orgnnisauon, itseecti

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    98

    "an]ing, general mauagemeut

    ILR6AU98N

    percei

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    $e

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    education of senior management:  in t7e strategic role orIS(I !

     !7e remainderaddressed tec7nical0organisational,  7uman,inf ormauon and softTare de

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    I 1U  Str .1t l'giclnf o11n( ltio11S y st er ns #lanning

    T.1blc 3.S 1"/e top 1   JS nl**111*1g..'t  J1t 6lll  issues &pocled to beilnr/rt1nt ond

     pr oblcrnilli7l1 y  IS !ind non-IS 1n,l1tdlB&0A in 1>>A

    Scope! $  pectations  and +bHecti4e/ 11F

    16(rr0 $ocumented e

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    I1ULU1D

    1RLD9N3A

    lop priorit+ issue, feT organisations ]noT 7oT logo abouteHploitingIS( f or competiti

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    faster, c7eaper information, impro

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    1 19  Str.1t )'gic  l11fnrn1.:uion  Systen1s #lan11ing

    tec7nolog+, and 7#CE  lo manage t7e app lications  from a businesspoint of

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    &orporat BIS (I ! 

    Managen1ent

    StrAteg+

    911sinoss %nit Straleg+

    `usiness%11lt  rsStrateg+

    II Q   O 11

    support at di

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    organ0isatio11s  Tere less  satisf actor+t7e  result of compromisesbetTeen t7e  ser

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    1LD  St r -1t eg%:tntouuton Syst erns  JJlanningI &orporate V

    I ^rot1p($i

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    regroupings of companies t7dt occurred T7ile t7e strateg+ Tasbeing f ormulated0 #ften dramatic group reorganisation can occur0

     !7orn EMI  in t7e  189Ds  from a

    rlgure :=.@ 8;& " 11t iug IS" IT   strtttegy to business

    more detail T7en t7e

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    ob ;ecti

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    1LL  Str 1t cg*c  lnfonnat ion  S y st en1s  #lanning

    Scope! $  f/c'tat ionsand +bHt-cti4cs 1L:C

    planning

    andallocation

    of 

    resource

    s,  and

    draT on

    consolidat

    ed

    "P#"@!I#

    >ongterm planning a11d  resourcing

    A &orporate goals I

    culture I policies

    &orporate  ser

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    fol) eHample, c7oosing an snu T7ere:

    st1OD11g  management co111n.i7ll&l)ll  and in

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    units arc Airn Qilar in t7eir  business prole, t7en crossreferencingB uringt7e planning process is a good idea0 @ltcrnnti

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    1LN  Streteg,: lnfonn!t tion Sysl7+lS  JJld1111ing

    S7aring softTare de

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    Equip  t7e  I! function to bl4 responsi

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    E

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    1L-,  St r .1t e1*:ic  tntorion Syst ctns  #lanningKo 3.L 7o11111131t =te11tt 1Ws inditatiu8 t .M p..'t l-lio11sfr6'6 IS"tT plan11iug

    D Nnulual e4olulit/ti  of IS" IT    pli11u1i11g:  T7ere alig1CDC&nl  Tit7business strareg+  is  relati7c  f ocus7ere  ist7ecreatlon of 

    A) glob2ll arc7itecture -or eac7 business unit, CEI4nA t7e purpose 1sto iu0til  l)l.llMtWlt)ll&).)  and integrit+  t7roug7out  t7e i11-D1111A.tio1lresource,

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    ,,11d  to pro

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    nc

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    1L%  Str 'lt 'gi7 lnf  onnat io11 Syst cr ns #lar1ni11g

    formulation,  organisarional  c7ange n1anagcn1ent, o r reeng ineering acti

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    IS (I !

    l11tornal `usiness En

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    8usioeSIS StrategiesI ! Sltaleg+

     !7e Stutcgic  IS(I !  Planning Process: #

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    1RD Str!Jtcgic JnlonnJtion Systerns #lanning

    #lanning Fr i11nc411or 2 and Qpprud7lt I )i O1L 0usiness  JS  strutegies: 7oT eac7 unit or function Till  deplo+

     BS(I!  in

    ac7ie< ing its bus iness ob;ecti

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    outcome, rests

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    11L  Str at eg*clnfor1nJt ion Syucn, #J.1nni11g

    recognition of interacti

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    tufo11na1ion  and S+stenl)S

    @1c7ltDetute

    I =ormul55ite I !

    >:0)alP8J

    #usim. Slfal#Al)I and P1D1Wosed `usiness IS Stratog+

    Prepare Mtgroition Plans  and`us7Ass &ase

    t

    IS(I! SPmu<-llld Prq1.D&d

    business model  could  be unc7anged0eHcept in minor details,unless t7ebusiness Is un Bcrgoing 1na;or re

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    A eHpectations, issues  and probterns addressed, and ris]management proposals  put  into gedr

    process steering and n1an2lgcn.ent mec7nnisms created 7oT t7e Tor  I 0 0 Till  in7:1Of cl&e  Tit7 and -ct4d into  businesspldnning

    t7e people to  be inter

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    I .N  Str ( KcIs*c lnfnrrnation Syst .D1ns  #lt 1r1ni11g

     !7e costs o( t7e planning process arc relati

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    #ne of t7e ma;or dierences betTeen strategic  inf ormations+stems

    planning and 01 more con

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    9etenuiue t lle  0usiness  JS  St nlll'?E 

     !7eaccumulated  business  BS demand is turned intorecommendaliorts for t7e deplo+ment of 16(I ! t7roug7out t7eorganisation and al S`% le

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    I .U Str.11t :gic  l11

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    7at are t7e #b;ecti

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    @ planning proct:ss frameTor] and its essential  components 7a

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    inf or111nlio11  a11,1l+sis  n1odcls0  Solt outputs l)ela74  to 711111anf01ctors, suc7  as s]ills, aT01rcncss  and n1oti

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     !7e suppl+ elements are contained in t7e I! strateg+,  T7ile t7eIS(I! management s7Oateg+ contains t7e o

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    I ,1D Str at e1*ic tntonnstion Systcn1s #laru/*ng

    eHecuti

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     !7ese consist of t7e unit)s management st+le, corporate

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    &urrent IS(I!  organisation,

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    1NL  Strategic l11fonn.itio11  Systcrns #lannin!*

    sponsorone of t7e tTo n1anaging directorsTas  la ]en illduring t7e course of t7e plnnning process, and Tas forced toretire0f la

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    procedures  for rc

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    bod+ as i-  it Tere an S`%0 &learl+,  some of its informationneeds Till  be closel+lin]ed to t7e ot7er S`%s, and frequentl+ deri

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     B NN Strdtt.Dgiclnfonn&uion  S4 st es # " !1n11ing

    1 Scope and rutio11alc: it Till  need to la+ out t7e businessbac]ground, S B:Wt4  and rationale  for t7e directi

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    or capltal eHpenditure allocation processes tie toge t7er0 !7e+also need todene a 1nec7a0nisD1 t7at rclBects t7e in

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    1 orgaOnAAAn

    b+ precedent  and a negati

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    l NU Strcllt6P*ic lnfar111 Jt ion Syst.D1ns #lanning

    and commitment  Tas earned before r7c  process began, and7as beencourted t7roug7out0

    `ot7 oubcse are endorsed b+ Tidespread and appropriatel+pac]aged pQ rescnta7on  of l 7e process, ndings, conclusions  andrecommendations011 t7e strn1cg+ is not e ecti

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    AWf 7oT tl11:A pnor agreement Tas not obtained is f ron1 t7eprinting industr+, T7ere modern I>&7nolog+, T7ic7 Tas 1Dcause profound t7,Angcs lo t7e structure of t7011 industr+, CE2tS notso]l I-. t7e print un10on::5t017l0)0)01cl of its c1l70:nCpled  int reduction, C

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    70Q00ading  t7e))1nar]e%ng))  eort -T7ic7 s7ould notbeundercstimatcd., A)cling  as l7c fecal  point  -or decisions  about t7e scope, )l)-.Z0c)nd

    conduct of t7e Tor]0

    Steering &ommittee

    $epending  on t7e scope of t7e planning process, it rna+ be necessar+fol) t7is group to meet once e

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    1N% St rc11e1:ic lnforttlJt ion  Systc1nP  J/"anning

    M@@^EME B SP#S#"

    ,

     B

    S!EEI^ MMI!!EEQBQ 

     !E@M >E@$E"

    #rocess Yi&nagcn1cnt .:1nd lesoorccs 1N8

    @ large  part of t7e information requested and gi

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    person on t7e team 2111tl pro

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    9elling t7e concept lo t7em0 =or eHample0 in a ma;or %Z retai ler,a consulta nt Tas commissioned lo carr+

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    O16D  Str f-lll')*iclnfo11n!1tion Sy :!t en1s #ltu/ning

    0o 3. IS"IT 111Z11u1iug  tanu cou1pt  =Sit io11  i111tl roles

    #la1111111g  t ea  lt6ilder :

    oH R00S  ( ro J1t  !=

    #r ocessYa111gcrncnt and ucsoorcc, 161

    Plan, rnanageand do muc7 of   t7e da+toda+Tor]0  @s suc7, t7isrole

    in

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    necessar+,to use eHternal  personnel iPP t7e team, ii is esseottal  t7att7eorganisali21n itself pro

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    EHperience of strategic IS planuing i11  at llAPP:::I  some of t7e  team0

    out t7e situation appraisal prior to t7e commencement of plann ing in

    earnest0 is anal+sis of t7e  situation, endorsed b+ t7el

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    16L St r ategic  lofornlation Syst enls  # " 

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    preferable if  n)lccli11gs, csp 0cc1citl+ Tit7 serucr eHecuti

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    %sing t7e best people a

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    I 6N )/lr i'lt egic  lnfo11l1!11ioo S y st en1s l'ldnning

    R ^etting at7oroug7understanding of 

    t7e internal andeHternal businessand  BS(11)en

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    cc01du10:tin.5 t7e Tor] ef cientl+,  speedil+ and Tit7ent7usiasm 700 -1899.  &on

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    strategic potential  of information s+stems,  J4BS [uar t er ly !$ecember0

    >ederer, 5C,  >0 andSet7i, 0 -1899.  !7eImplementation of 

    sll)0ll&t5icinformations+Aten1:5  pl5innint51n-)t7odolog1PS,llS [1111r le1l y!September0

    >ederer5  @0  I00  andSl)t7i, . ( 1898.Pitf011140  in pl0llunnt5,f/t1lt111111t u/11!  I  Buni:0P01rltOf,  !0 1n2lIdundcn, 1C10 -1899.

    Man01ginoinfornl1if ion tt+Atc1ntoin 189)(: l7ctop i4.::0ll>A tor ISnl0%lOCAt0:r::0  in t7A%Z,  =1u1111I  of luX/r utiouTi:d111oltJ C E  B0

    StrA70:t5ic 1W.,11Coing  ln::0tilulc ->89l.  ti01a1Cotg>O#l&nl  producti